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Tesla Sales Plunge 17% YoY in the EU in January

In January 2026, Tesla faced a sharp slowdown in the European Union. New data showed that the company’s vehicle registrations in the EU fell by 17 percent compared to January 2025. This marks another difficult month for the American electric car maker in one of the world’s most competitive auto markets.

For other international brands like NIO Inc. (NYSE: NIO) with ambitions of conquering the EU market, the realities that are hindering Tesla from retaining its top position in the region offer learning…

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