March 23, 2023 - In today’s fast-paced world, organizations face numerous challenges, including how to remain relevant amidst constant changes, embrace disruptive technologies and innovation, and adopt new concepts and emerging technologies. Fatima Bihya addresses these challenges in her new book, offering practical and actionable recommendations for organizations to thrive in the digital age.
"Conventional Way is Dead, Innovation and Creativity is the Way to Survive" results from more than twenty years of international and multidisciplinary experience advising major organizations during their transformation journey and growth. Fatima Bihya has supported conventional organizations with innovative approaches by adopting new mindsets and emerging technologies. She describes step-by-step approaches that lead to innovative decision-making in order to stay caught up.
The book highlights the importance of adopting new business paradigms to remain relevant and competitive in the industry. It provides insights into the risks, challenges, and opportunities that come with emerging technologies and the need to switch to new business paradigms.
Fatima Bihya targets her book toward decision-makers, executive leaders, C-suite, and leaders of departments such as the marketing, customer experience, and organizational transformation sectors. It is also beneficial for strategists, senior enterprise architects, senior solution architects, and any role involved in setting strategic directions and prioritizing corporate initiatives’ investments.
Furthermore, the book will greatly benefit MBA students as the concepts addressed in the book are changing the paradigms of doing business. Project managers and Information Technology professionals will also benefit from the book as IT projects and their underlying solutions and architectures are drastically impacted.
"Conventional Way is Dead, Innovation and Creativity is the Way to Survive" is not just a book on digital transformation; it guides organizations to keep up with the exponentially emerging technologies and comprehend the potential it brings. The book is a must-read for any person involved in shaping the future of their organization.
"Conventional Way is Dead, Innovation and Creativity is the Way to Survive" is available now on major online book retailers. Get your copy today to secure your organization’s future in the digital age.
Book Name: Conventional Way is Dead, Innovation and Creativity is the Way to Survive
Author Name: Fatima Bihya
ASIN Number: B0BXMFJVDW
Ebook Version: Click Here
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