LAS VEGAS, May 19, 2018 /PRNewswire/ -- Las Vegas' premier shopping destination, Fashion Show Las Vegas has doubled-down on its commitment to public art with the debut of a larger than life art light installation, Global Rainbow, along with its all-new sculpture garden. The pair of art displays were unveiled on Friday evening with a special lighting ceremony - showcasing a colorful future at Fashion Show.
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Beaming seven rays of laser light representing the color spectrum – red, orange, yellow, green, blue, indigo and violet – Global Rainbow lit up the city of Las Vegas from the rooftop of Fashion Show with its cutting-edge technological and artistic display, marking its first appearance on the West Coast. Created by American artist Yvette Mattern, Global Rainbow has been seen in Berlin, New York City, and Toronto, to name a few. The immense outdoor laser installation is viewable to thousands of Las Vegas locals and tourists alike from dusk to dawn for a limited-time.
Illuminating the night sky, Global Rainbow is visible for up to 35 miles and will target multiple trajectories of top landmarks in and around Las Vegas. Signifying the hope of a bright, successful future, full of inspiration and energy, Fashion Show continues to transform the industry's view on what retail properties can be with the newest installation, Global Rainbow.
"Adding visual art such as Global Rainbow and the new sculpture garden to Fashion Show is one way we are innovating and elevating the shopping experience," stated the destination's Senior General Manager Jim Heilmann. "Nationwide, we are seeing that customers appreciate continued integration of entertainment, culture and arts to their shopping and dining experiences. It creates a relevancy and uniqueness to the customer's visit and we are thrilled to be able to work with local partners and one-of-a-kind artists such as Mattern to deliver added beauty, meaning and fun, here at Fashion Show."
Plus, photography enthusiasts are also encouraged to participate in the accompanied social media contest by posting their best photos of Global Rainbow for a chance to be featured on The Plaza at Fashion Show on Las Vegas Blvd., which features several LED video displays, totaling approximately 10,000 sq. ft. and more than 4 million LED pixels. Simply, snap a shot of Golden Rainbow from a public account and include the hashtag #thefutureiscolorful for a chance to be featured on Fashion Show's social channels and on the Las Vegas Strip (must have a public account to submit photo).
Transforming its outdoor Plaza patio into a museum-like space of familiar festival artwork, Fashion Show revealed two iconic pieces to its rotating collection. Shoppers and passersby will be delighted in the awe-inspiring pieces by world-renowned sculpture and street artists, while they visit the area's largest shopping, dining and entertainment destination. Created in partnership with art consultancy Building 180 and Life is Beautiful, and sourced specially for The Plaza at Fashion Show, the new artistic additions include:
- Heartfullness: Designed by Katy Boynton, a 12x15 foot steel replica of a heart that has been repeatedly broken and pieced back together, this impactful piece debuted in 2012 at Burning Man and has since been seen at Life is Beautiful Festival, Bottle Rock Napa and many more.
- InSpire: Also seen in Burning Man, these huge, geometric laser-cut 3-D sculptures are among the most beautiful and recognizable around. Created by HYBYCOZO, the project acronym stands for the Hyperspace Bypass Construction Zone and is inspired by the intersection of math, science, technology, geometry, material and light.
In addition to the duo of art displays, Fashion Show has introduced CUBE, a fully immersive pop-up photo box exhibition allowing guests to head indoors. Like a traditional photo booth, with a modern-day twist, this multi-dimensional photo experience is available with multiple locations found throughout Fashion Show. Enjoy the ultimate backdrop with themes such as Las Vegas, glitz and glamor, paparazzi runway and head-in-the hole-inspired donuts, to name a few.
For more information, visit www.thefashionshow.com.
About Fashion Show Las Vegas
At 2 million square feet, Fashion Show is the largest shopping, dining and entertainment destination on the Las Vegas Strip and one of the largest shopping centers in the USA. Anchored by Neiman Marcus, Saks Fifth Avenue, Macy's, Macy's Men's, Dillard's, DICK'S Sporting Goods, Nordstrom and Forever 21, Fashion Show houses an eclectic mix of more than 250 retail boutiques and over two dozen restaurants. Fashion Show is owned and managed by General Growth Properties, Inc., an S&P 500 company focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
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SOURCE Fashion Show Las Vegas