Adds 150 Stores Throughout New England; Special Sale of 2 Packages for $6 to Spark Customer Interest
NEW YORK, NY / ACCESSWIRE / March 22, 2016 / Be Active Holdings, Inc. (OTC: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at all 154 Shaw's and Star Market locations in New England. Shaw's is part of Albertsons and this initial roll-out is to increase product distribution in the Northeast.
There are 5 available product SKUs, including Jala's chocolate and vanilla sandwiches. Currently, Shaw's is running a special sale of 2 packages of Jala for $6.
Be Active Holdings President, Joseph Rienzi, stated, "We are very excited to have Jala available to Shaw's customers. Jala's Greek frozen yogurt chocolate and vanilla sandwiches have been very well received from grocery customers throughout the northeast. We are thrilled to have penetrated into Albertsons with this initial distribution with Shaw's in the northeast. Albertsons nationally represents an amazing potential opportunity for Jala with its diversified network of 2,230 stores and 27 distribution facilities, across 34 states. Its national banners include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Albertsons, ACME, Jewel-Osco, Lucky, Shaw's, Star Market, Super Saver, United Supermarkets, Market Street and Amigos."
The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and Vice President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.
For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.
About Shaw's
Shaw's is one of the oldest continuously operated supermarkets in the United States with New England roots that were firmly planted in 1860, when George C. Shaw opened his first store in Portland, Maine. A few years later, another native New Englander, Maynard A. Davis, opened his first 'Public Markets' in Brockton and New Bedford Massachusetts. Together, these two men sowed the seeds that would one day become Shaw's Supermarkets, Inc. And over the past 150 years, their growth can be directly attributed to the ingenuity of these two men and their belief in offering quality products and quality service. Today, Shaw's® and Star Market® continues to thrive and is working to become the favorite food and drug retailer in every state it operates. Shaw's is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 154 store locations.
For more information, check out: http://www.shaws.com
About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com
Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2014, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.
Contact Information:
Hayden IR
hart@haydenir.com
917-658-7878
SOURCE: Be Active Holdings, Inc.
