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Independent Research Firm Cites Standard Register Among Significant “Through Channel Marketing Automation” Platforms

Standard Register today announced that Forrester Research has named it one of four “strong Contenders” among Through-Channel Marketing Automation (TCMA) platforms in “The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015.” Forrester defines TCMA as “a distributed marketing system used by enterprise marketers to enable and scale local marketing program execution through channel partners (stores, agents, dealers, franchisees, distributors and resellers) with governance to protect brand integrity.”

The Forrester report said that “Standard Register’s robust capabilities in traditional channels differentiate it from vendors with a genesis in the digital age.” The report went on to say that, “With its legacy strengths, Standard Register led the TCMA field in our criteria for traditional marketing vehicles and program funding and payment. In fact, Standard Register is the only vendor in our evaluation with a marketing supply chain that offers cost-effective access to a number of branded physical ‘things’ like pens and table drapes and tchotchkes.”

Forrester’s assessment further mentioned that “…for brands and vendors managing their own transition from a physical to a digital world, Standard Register’s SMARTworks® platform helps accelerate that transition by enabling distributed field resources to select, personalize, and engage customers with digital content in a governed, easily managed operation.”

Standard Register provides sales channel enablement solutions through its SMARTworks® technology platform to enterprise clients who market throughout the U.S. and Canada. It introduced enhancements to this TCMA platform over the past several years that streamline the ability of customers’ marketing and sales teams to manage integrated, personalized campaigns through their CRM tools.

“Our customers rely on us to align their sales channels and support their marketing initiatives with the right tactics, in the right sequence, to drive channel participation, influence consumer behavior and enhance their return on investment,” said Jefferson Allen, vice president of Standard Register. “By streamlining the workflow of multi-channel communication and enabling it to be governed centrally and federated through the partner network, we make life easier for channel sellers and marketing teams alike.”

For additional details, the full report can be read on Standard Register’s website.

About Standard Register

Standard Register, Inc., a subsidiary of Taylor Corporation, helps customers advance their reputation and build their brands with integrated digital and print communications programs delivered through multiple channels. A recognized leader in healthcare, financial services, retail and industrial markets with more than a century of experience, Standard Register, Inc. can also draw on the resources and capabilities of Taylor Corporation’s many companies around the world. More information on Standard Register, Inc.’s technology-enhanced portfolio of communications management solutions is available at www.standardregister.com.

Contacts:

Standard Register
Sharon Williamson, 937-221-1000
sharon.williamson@standardregister.com

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