Many brands are reporting calls from people claiming to be TV or film studios asking for products. As many as 90% of these calls are from illegitimate sources. The Placement Directory is now helping brands sort the real from the fake.
PRLog - May 10, 2015 - HOLLYWOOD -- Product placement in the entertainment industry has grown into a multi-billion dollar business. In some cases brands will pay studios to feature their products but hundreds of brands do not pay. These products are simply given to studios in exchange for on-air use. Often studios will reach out to brands offering to use their product on the air and all they want is the product for free. This is a very attractive offer for a brand. Unfortunately many con-artists have discovered the willingness of a brand to send products for potential on-air placement. The industry is now flooded with illegitmate requests for products. Brands have no easy way to tell the good from the bad requests.
The industry leading directory of studios and brands, Placement Directory, is now offering a free screening service to its clients for these requests. Placement Directory will verify the studio involvement behind any request to help eliminate con artists from the industry. The service is simple, anytime a brand is contacted for placement it can simply forward the request to Placement Directory. The person requested will be verified with their studio and a report be sent back to the brand. This service could save individual brands millions of dollars annually and hundreds of millions accross the industry.
placementdirectory.com
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Placement Directory Offers Service to Verify Studios for Product Placement
May 10, 2015 at 23:18 PM EDT
