Standard Register Launches Promotional Products Solutions

Standard Register (NYSE:SR), a leading provider of critical communications management solutions, announced today a suite of new promotional products solutions. While Standard Register has offered promotional products support in the past, new solutions are designed to give large organizations greater control over their brand and more creativity while opening up the company’s robust offering to businesses of all sizes through a new retail web site, SR-Promo (SR-Promo.com).

To support promotional programs from ideation to execution, the company has created a team of dedicated specialists to help customers match solutions to budgets and needs, and develop more creative programs. In addition, Standard Register has advanced its technology platform to enable customers to create a dedicated company store, providing easy access to promotional items that support local marketing efforts or internal recognition and incentive programs while maintaining control of the brand.

SR-Promo is the company’s newest retail web store designed to enable businesses of all sizes to tap into Standard Register’s expertise, breadth of promotional items and national distribution network. Through an easy-to-use interface, businesses of any size can create high-quality promotional items for event giveaways, client gifts and employee recognition programs. The site provides a full selection of promotional items including branded apparel and work clothes, awards, computer accessories, clocks and watches, pens and notebooks, and more. Industry-specific items are available for healthcare and financial services.

“Our customers told us they need more creativity, control and flexibility in their promotional programs and we’ve delivered that through these new solutions,” said Angela Saunders, senior marketing manager at Standard Register Commercial. “Whether they are looking to design a program to attract new customers, establish a web store to recognize associates or gain more control over local marketing efforts, they now have a single source that can be integrated with their marketing communications program for greater coordination and more effective management.”

About Standard Register

Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of solutions to address the changing business landscape in commercial, healthcare and industrial markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at www.standardregister.com.

About Standard Register Commercial

Standard Register Commercial helps advance the reputations of businesses in various industries including 22 of the top 25 financial services institutions as well as leading organizations in retail, government, automotive and other targeted industries. Core solutions are designed to assure brand consistency, grow revenue, mitigate risk and optimize enterprise-wide document management, and are focused on marketing, training, customer communications, specialized print, and enterprise print management. More information is available at www.standardregister.com/commercial.