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U.S. EPA and American Water Wrap Up National ‘We’re for Water’ Campaign in New Jersey

The national “We’re for Water” campaign and cross-country tour wraps up in New Jersey on August 2, after visiting consumers in 16 states to promote the importance of wise water use. The U.S. Environmental Protection Agency’s WaterSense program partnered with American Water (NYSE:AWK), the nation’s largest publicly-traded water services provider, on the campaign kickoff on July 14 in Los Angeles and its conclusion on August 2, which features two New Jersey families participating in a water conservation competition.

Chatham Township residents Kenneth and Katherine Abbott, and their children, Joanie 16, Sarah, 11, and Meredith, 4, will compete against Chris Johnson, Ann Cavuoti-Johnson and their children Mariana 18, Courtney, 16, and Carolyn, 12, to see which family can conserve the most water.

WaterSense partner American Water will monitor the two families’ water use over the course of one week as they work to conserve water in their households – using tips they learned from the EPA’s WaterSense website (www.epa.gov/watersense) – and compare it to their usage during a previous week this summer. On August 2, the families will compete in various competitions to demonstrate what they learned, and the family that reduced their weekly water usage the most will be revealed.

The families are encouraged to reduce their water consumption through three simple steps: “check, twist and replace.” The WaterSense Web site recommends that people:

  • Check toilets for silent leaks and replace worn parts if necessary
  • Twist on a faucet aerator to reduce bathroom faucet water to use 30 percent less water without a noticeable difference in flow
  • Replace older showerheads with a new WaterSense labeled model to save water and energy while still showering with power

The We’re for Water campaign is a national effort to educate consumers about water-saving behaviors and WaterSense labeled products. The campaign, which occurs during “peak” water use season in many parts of the country, encourages consumers to adopt simple changes at home to start saving water. The two-week tour features Flo, the We’re for Water “spokesgallon,” a symbolic one gallon bottle of water saved up from the kickoff competition in Los Angeles, traveling the country stopping at national landmarks, taking photos with tourists, educating citizens about water efficiency and recording the trip via Facebook, Twitter, widgets, and the We’re for Water Web site.

WaterSense is a partnership program sponsored by the U.S. EPA with the goal of protecting the future of the nation’s water supply by promoting and enhancing the market for water-efficient products and services. There are currently 525 WaterSense labeled toilets, more than 1,800 labeled faucets and faucet accessories, 74 labeled showerheads, and more than 900 certified WaterSense irrigation partners. WaterSense labeled products are independently tested and certified meet EPA's criteria for both efficiency and performance. For more information, visit www.epa.gov/watersense or follow the tour at www.epa.gov/watersense/wereforwater.

American Water, a WaterSense Partner, is the largest publicly-traded U.S. water and wastewater utility company, providing drinking water, wastewater and other related services to approximately 16 million people in 35 states, as well as Ontario and Manitoba, Canada. New Jersey American Water, a wholly owned subsidiary of American Water, is the largest investor-owned water utility in the state, providing high-quality and reliable water and/or wastewater services to approximately 2.5 million people. More information can be found by visiting www.amwater.com.

Contacts:

New Jersey American Water
Richard Barnes, 856-782-2371
richard.barnes@amwater.com
or
Colehour+Cohen
Molly Brumley, 206-819-6164
mbrumley@colehourcohen.com

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