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To deepen China-Arab cultural exchanges and cooperation, the Overseas Center (ZTV-WORLD) of Zhejiang Media Group has partnered with mainstream media outlets in the Arab region, including Egypt's ETC TV, UAE’s China Arab TV, as well as Yemen's Aden TV, in airing a variety of documentaries themed on "Picturesque and Dynamic Zhejiang". These films, which present the province's rich history, vibrant culture, stunning natural landscapes, and dynamic development, are greeted with wide acclaim and are to foster mutual understanding and friendship between the peoples of the two places.
These documentaries were carefully selected and are among the finest ever produced in Zhejiang. The "Picturesque and Dynamic Zhejiang" Convergence Media International Communication Series of Cultural Origins Exploration, for instance, offers an insight into Zhejiang’s most internationally renowned cultural heritage landmarks, including the 3 UNESCO World Heritage sites in Hangzhou - Archaeological Ruins of Liangzhu City, the West Lake, the Grand Canal - and Pujiang’s Shangshan Site - currently in nomination process for UNESCO World Heritage status.
In The Global Youth Sharing Meeting on Liangzhu Culture, young people worldwide learn more about Chinese civilization and share the beauty of intercultural dialogue. Transformation of Zhejiang over the Past 20 Years: The Impressions of China in Foreigners’ Eyes and International Entrepreneurship Wave illustrate Zhejiang's transformation through reform and opening-up and its contribution to Chinese modernization. Entrepreneurship Along 'The Belt and Road', The Foreign Entrepreneur in Dream Town, and Chris with His Chinese Friends follow Zhejiang's entrepreneurs in their endeavors, illustrating the province's openness, inclusivity, and global appeal.
The films captivated viewers with their depiction of Zhejiang's allure and sparked a keen interest in Chinese culture. They find the Archaeological Ruins of Liangzhu City particularly intriguing as its exquisite jade artifacts and grand city remnants took them on a journey to explore the expanse and depth of Chinese civilization. In short, audiences across the Arab region are impressed with the documentaries and get to know more about Zhejiang's heritage, natural beauty, and economic growth.
This international broadcast event not only displays the diverse yet cohesive aspects of human civilization, but also enhances cultural communication and friendship between peoples in China and the Arab world. It, meanwhile, also serves as a platform for promoting Liangzhu on the global stage, turning it into a cultural IP with Zhejiang’s heritage, China’s appeal, and international influence. Looking ahead, the Overseas Center (ZTV-WORLD) of Zhejiang Media Group is to broaden avenues and pivot new ways of global communication, share more Chinese stories with the world, and help deepen understanding and friendship among people across nations.
Contact Info:
Name: Yingyue Xia
Email: Send Email
Organization: ZHEJIANG MEDIA GROUP
Website: https://www.zmg.com.cn/
Release ID: 89145806
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