Buying flooring is one of the biggest purchases many homeowners make. Yet confusion about pricing, shipping, and product quality continues to mislead buyers.
Dan Kahn, President and Co-Owner of Floors To Your Home, says much of that confusion comes from outdated assumptions and unclear online sales models.
“I understand that making an expensive decision to purchase flooring can sometimes be confusing,” Kahn says. “It gets more difficult when the website you are shopping is not one you are familiar with.”
To help consumers make informed decisions, Floors To Your Home is addressing five common myths that often lead to frustration or delays.
Myth #1: All Online Flooring Stores Stock What They Sell
Why people believe it:Most consumers assume that if a product is listed online, it is sitting in a warehouse ready to ship.
The reality: Many flooring retailers operate on a drop-ship model. That means they do not own or store the inventory. Once a customer places an order, the retailer places it with a third-party supplier. This can add weeks to delivery times.
Industry-wide, shipping delays remain one of the top complaints in home improvement ecommerce.
“We own and warehouse 99% of all the products you see displayed on our website,” Kahn says. “We are able to ship the next day on almost 99% of all of our orders.”
Owning inventory allows greater control over fulfillment and timelines.
Myth #2: Lower Prices Mean Lower Quality
Why people believe it: Consumers often associate discounted pricing with damaged goods or inferior materials.
The reality: A large portion of discounted flooring comes from discontinued styles, overstocks, or retailer returns — not defective products.
“Are you familiar with clothing or shoe outlet stores that sell closeout brand-name merchandise at huge discount prices?” Kahn says. “We are just like those outlet clothing and shoe stores, but we sell flooring.”
Closeout inventory often includes first-quality brand-name flooring that is simply being phased out to make room for new collections.
Myth #3: Online Photos Are Always Accurate
Why people believe it: High-resolution images can create the impression that what you see is exactly what you’ll get.
The reality Is That Lighting, screen settings, and editing can affect how flooring appears online. In home improvement ecommerce, product mismatch is one of the main reasons for returns.
“Nothing compares to holding a nice, 8 to 9 inch piece of the actual flooring, cut by us from the very stock you’re considering, in your home,” Kahn explains.
Ordering a sample allows homeowners to see color and texture in their own lighting conditions before committing to a full order.
Myth #4: Big Box Stores Always Have Better Buying Power
Why people believe it: National chains dominate advertising and appear to control the market.
The reality: Large retailers often return excess inventory to manufacturers. Secondary buyers with warehouse capacity can purchase that merchandise in bulk.
“Very few of our competitors have our buying power and our storage space,” Kahn says. “We buy it all, truckload after truckload.”
Independent warehouse-backed retailers can sometimes access pricing structures that differ from traditional retail channels.
Myth #5: If You Wait, the Same Floor Will Be Restocked
Why people believe it:Consumers assume popular products will always return to inventory.
The reality: In the closeout market, inventory changes constantly. Once a discontinued style sells out, it may not return.
“With many of our offers, once we run out we may never get to bring them back in,” Kahn says. “That’s the business of buying closeout and discontinued merchandise.”
This makes timing an important factor when purchasing clearance inventory.
If You Only Remember One Thing
Ask one simple question before you buy:Does the company physically own and warehouse the flooring they are selling?
Inventory ownership impacts delivery speed, product availability, and communication accuracy.
“I want to personally assure you and put your mind at ease,” Kahn says. “You can feel confident and safe when you understand who you’re doing business with.
Call to Action
Floors To Your Home encourages homeowners to share this myth list with friends and family who are planning renovation projects. Before making a flooring purchase, try one simple step today: request a sample or confirm where the inventory is stored.
An informed question can prevent weeks of frustration.
About Floors To Your Home
Founded in 1921, Floors To Your Home is a four-generation, family-owned flooring retailer headquartered in Indianapolis, Indiana. The company specializes in purchasing first-quality discontinued, closeout, and overstock flooring directly from manufacturers and major retailers. By warehousing the majority of its inventory in-house, Floors To Your Home maintains direct control over product storage, packaging, and nationwide fulfillment while continuing the ethical and customer service standards established more than 100 years ago.
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Company Name: Floors To Your Home
Email: Send Email
City: Indianapolis
State: Indiana
Country: Canada
Website: https://floorstoyourhome.com/
