Is email dead? Has social media officially taken over the marketing world?
According to Casey Davis, the owner of CR Connects, an email copywriting company based in Las Vegas, Nevada, “No, email is not dead!”
During a recent presentation for the Gay & Lesbian Chamber of Commerce Nevada (GLCCNV), Casey Davis shared the importance of email marketing and its relevance in today’s digital world of marketing.
Since starting his company, CR Connects, in late 2023, Casey Davis has been on a mission to help business owners make more money and build deeper connections by utilizing their email lists.
Coming from a diverse background ranging from finance, event planning, real estate, and sales, Casey Davis understands the power and influence that great marketing can have on business when done correctly.
Following his mission, Casey actively shares the benefits and the power of email marketing through various networking groups, his own email list, and through his multiple chamber affiliations with CR Connects. Casey Davis consistently provides tips on how to create copy that is addictive and that subscribers are actually excited to get.
By using techniques like open loops, curiosity-driven subject lines, and using the Postscript (P.S.) in every email, Casey states, “You too can elevate your email marketing today!”
During the presentation, Casey also discussed that “A picture may not always be worth a thousand words,” when it comes to creating email copy.
According to a 2024 report from HubSpot, a common Customer Relationship Manager tool used in marketing, plain-text emails consistently outperform heavy HTML emails, or emails with graphics, in open-rates and click-through rates. Casey Davis finds that simpler emails are better when it comes to copy.
Casey also acknowledged, “HTML emails have their place in email marketing. But it is all about knowing and understanding your target market and your niche.”
When it comes to building a list, Casey shared that it is crucial for any business and if a business hasn't started collecting email addresses, today is the day to begin. Casey Davis believes building an email list can take some work and time, but it doesn’t have to be difficult.
Casey Davis showed many cost-effective ways to start building an email list, starting with current and past clients and people in a person's network. These people are best to begin emailing because they already know, like, and trust the sender, which is one of the most important aspects to sales. Casey Davis also encourages using groups and social media as ways to build a following and direct viewers to websites or landing pages.
Casey acknowledged that social media platforms are not created equally. Depending on the niche. Learning where the target audience is spending their time on social media, is where a company should focus its marketing.
Based on the amazing feedback from the event, Casey decided to record the presentation and make it available to everyone. Interested parties that would like to learn how they can elevate their email marketing today, can click the link below to view the recording.
https://cr-connects.ck.page/83505e26c9
For More Information Please Visit:
Linkedin: https://www.linkedin.com/in/caseydavis91
Facebook/Meta: https://www.facebook.com/crconnects
Media Contact
Company Name: CR Connects
Contact Person: Casey Davis
Email: Send Email
Phone: 702-755-6424
City: Las Vegas
State: Nevada
Country: United States
Website: https://www.crconnects.com
