A key component of success in today’s world is to be fast paced, dynamic, evolving with the times. For certain industries, such as technology, to be fast, dynamic and evolving works well, however does such apply to the fashion industry?

“Fast fashion has its place in today’s consumer society” says Adriana Kostov, "however it is not for everyone and should not define fashion design and the fashion industry going forward”.

Adriana Kostov notes “for the past few years, I found myself in a strange situation whereby, I would enter several fashion stores and not be able to find a correct or well-made item of clothing.  I noticed fabrics weren’t of high quality and the cuts and sizes of clothing, was not regular or uniform.

Enter the billion-dollar industry of fast-fashion, where quality and craftsmanship, does not matter, however high turnover and profit does.

Fast fashion “is cute, cheap and fun and you just dispose of items after you wear them” say fast-fashion supporters.

“I see fashion similar to art, not a fast-turnover product”, says Adriana Kostov “items should be beautifully crafted, of high quality and to be able to withstand the test of time.  Why would I want to invest in something that can only be worn once and then disposed of?”

“Fast fashion has served its purpose for many and created a multi-million dollar profit for others” notes Adriana Kostov “I however will always prefer well-made, beautifully crafted fashion pieces, the quality of which withstands the test of time and the style of which, never goes off-trend. For me, that is what true fashion is about”.

So, is fast fashion the way forward or simply a fickle passing trend?

“I believe true fashion is an art form which should be treated as a prized art collection, not made in a “fast” way and readily disposed of” concludes Adriana Kostov.

About Adriana Kostov

Adriana Kostov was Australia's first Regional Director of the global Hedge Fund Association. With degrees in Law and Commerce and a Women in Financial Services Award for her work in Industry Advocacy, Adriana Kostov adiscusses lifestyle topics such as fashion and wellness as relevant to the modern working woman.

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