Agency’s project-based PR offerings for B2B tech brands provide flexible program customization to improve visibility and drive on-message media coverage

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced new ad-hoc B2B Tech PR solutions designed to strategically enhance brand reputation and visibility.

“The definition of PR has evolved and with it so have the tactics necessary to break through the noise. This is especially true of B2B tech companies dealing with extended sales cycles, increased competition and a shifting media landscape,” said Anne Lines, General Manager of Public Relations at Matter. “Our project-based Tech PR offerings complement traditional media relations to help emerging and established tech companies strengthen their credibility, position themselves as leaders in their space and ultimately drive business.”

Matter’s flexible tech PR offerings are designed to meet the unique needs of B2B tech brands and can be undertaken on a project basis or as part of an ongoing PR program.

• Media training to equip tech leaders and media spokespeople with the skills and confidence to communicate their brand’s stories in ways that resonate.
  • The Matter team delivers customized media training sessions that include guidance on crafting and delivering clear and concise messaging, as well as on-camera simulated interview scenarios to provide hands-on learning experience.
    
    
    
    
• Executive visibility audits to increase subject matter experts’ reach via paid, earned, owned and social channels, all while optimizing for searchability.
  • Matter analyzes executives’ current presence as well as competitors’ to inform a strategic plan. Putting out consistent, relevant and accurate content has never been more important in driving visibility than in this era of search-enabled AI tools.
    
    
    
    
• Event support to maximize the investments brands make in attending industry trade shows, hosting customer conferences, sponsoring community engagements and more through media coordination and logistical support.
  • From event concept planning to on-site support, Matter’s team helps promote pre-event registration, book media appointments, prepare spokespeople with comprehensive briefing materials, and develop post-event content to further engage attendees and invitees.
    
    
    
    
• B2B influencer programs to reach the right audience through trusted industry voices who already have their attention.
  • When it comes to B2B influencers, Matter’s team knows follower count is not the only metric. The team assesses content cadence, engagement rates, topical alignment, and more to find the right influencers and determine program metrics that align with business goals.

In an increasingly crowded tech market, well-equipped spokespeople, insight-driven executive communications, comprehensive event outreach, and creative influencer campaigns can help brands move the needle in the right direction. Through each of these programs, Matter’s tech PR team has enabled improved outcomes for B2B brands looking to break through the noise.

To learn more about the team and relevant client work, visit Matter’s B2B technology PR page.

For sample capabilities and project scopes, please contact Grace Torrance at gtorrance@matternow.com.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250903845941/en/

“The definition of PR has evolved and with it so have the tactics necessary to break through the noise."