Hosted by Tina Powell and Kelly Waltrich, respectively, the shows bring personal and professional lessons together via candid stories from industry leaders

Intention.ly, the go-to growth engine for financial services firms, is proud to mark the continued influence of In the Suite, hosted by Partner and Chief of Community, Tina Powell, and Don’t Do That, hosted by CEO and Co-Founder Kelly Waltrich. In the Suite is approaching its 100th episode, while Don’t Do That, launched just seven months ago, has reached episode 27.

In the Suite: Inspiring Stories from Women Leaders

Launched in March 2020, In the Suite marries host Tina Powell’s signature energy and enthusiasm with meaningful stories of courage, culture, strength, leadership, and growth from some of the industry’s most profound voices, exploring what it takes to make it to, and stay relevant in, the financial services C-suite.

The podcast serves as a beacon of empowerment, offering strategies for career advancement, asserting their voices in the industry, and navigating personal transitions while climbing to senior leadership positions.

Recent guests from In the Suite's remarkable run include Carina Diamond (GFP Private Wealth), Gene Farrell (Vanilla), Christine Benz (Morningstar), Topaz Morrison (Independent Advisor Alliance), and Vickie Lewin (Amplify). The show’s upcoming milestone 100th episode will be filmed in person and feature Powell’s mom, Joanne Sutera.

Don’t Do That: Turning Conventional Advice Upside‑Down

Hosted by Kelly Waltrich, Don’t Do That delivers a unique set of “what not to do” lessons from real-world leaders. Rather than recycling expert clichés or hypothetical strategies, the podcast focuses on helping listeners learn from failure through raw, real reflection.

Bellwether episodes include conversations with innovative leaders such as Ainslie Simmonds (BNY), Eric Clarke, Heather Fortner (SignatureFD), Penny Phillips (Journey Strategic Wealth), and Mark Gilbert (Zocks), offering practical insights on recognizing and avoiding growth pitfalls, managing balance, and preserving vision in fast-growing firms. Episode 23 featured a compilation of the best moments from the show’s first 20+ guests.

In just a few months, the Don’t Do That has developed a loyal listener base drawn to Kelly’s candid, strategy-forward approach and the no-nonsense format that empowers listeners to skip what doesn’t work and go straight to action.

Global Listenership and Engagement

Together, In the Suite and Don’t Do That have achieved significant reach across over 18 platforms:

• 16,000+ total downloads
• 2,190 cities
• 137 countries

How to Listen

In the Suite and Don’t Do That are available wherever you listen to podcasts:

• Spotify: In the Suite | Don’t Do That
• Apple Podcasts: In the Suite | Don’t Do That
• YouTube: In the Suite | Don’t Do That
• Official Websites: Access both full episode libraries and episode-specific summaries at inthesuitepodcast.com and dontdothat.com.

Are you an RIA leader, fintech founder, or wealth management executive with a powerful story to tell? Reach out to the hosts to apply to be a guest on In the Suite or Don’t Do That.

About intention.ly

Intention.ly is the go-to growth consultancy and marketing agency for the financial services industry. With a client roster that includes the most recognized names in the business, we’ve earned a reputation for driving transformative growth and success within an increasingly competitive landscape. We’re not just strategists – we’re doers, focused on meticulous execution that drives tangible results.

While we’re marketing experts at our core, we know growth isn’t a straight line, and marketing alone won’t get you to your goals. We assess and level up the dependencies across your business, ensuring seamless collaboration between marketing, sales, operations, and technology to create the connectivity necessary for long-term success. Firms choose us because they know they need to do something different—and something bold—to win. With a direct, no-BS approach, a touch of swagger, and deep industry expertise, Intention.ly helps you break through the noise, rise above the never ending sea of sameness and accelerate towards your goals.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250902370195/en/

Are you an RIA leader, fintech founder, or wealth management executive with a powerful story to tell? Reach out to the hosts to apply to be a guest on In the Suite or Don’t Do That.