China New Passenger Cars and Suppliers' Characteristics Research Report, 2024-2025: New In-vehicle Displays are Installed, Promising Trend of AI and Cars is Coming - ResearchAndMarkets.com

The "China's New Passenger Cars and Suppliers' Characteristics Research Report, 2024-2025" report has been added to ResearchAndMarkets.com's offering.

Trends of new cars and suppliers in 2024-2025: New in-vehicle displays are installed, promising trend of AI and cars is coming

OEMs: new in-vehicle displays enhance cockpit technology and experience

Innovative in-vehicle display technologies such as irregular-shaped screens, rotating screens, and sliding/lifting screens are being applied in several new car models set to launch in 2024-2025, enhancing spatial flexibility and personalized experiences.

The Voyah Courage, launched in October 2024, comes standard with a 6-inch full LCD instrument panel and a 15.05-inch OLED curved-edge sliding screen. This sliding screen achieves a 2.5K resolution, a high pixel density of 201 PPI, and a contrast ratio of 100,000:1. The left curved edge adjusts brightness, while the right curved edge adjusts volume. When the vehicle is stationary, the screen supports sliding functions for the driver, co-pilot seat, and center positions; while moving, it supports sliding functions for the driver and co-pilot seat.

Launched in November 2024, Hongqi Guoya features a 14.2-inch 'Chinese Style Flexible In-Car Scroll Screen' using UTG (Ultra-Thin Glass) technology. The screen is 0.8mm thick, weighs less than 250g, can slide and roll over 200,000 times, and has a resolution of 1,000,000:1, supplied by Visionox.

The BYD Xia, launched in January 2025, features a dashboard layout with LCD instrument panel + 15.6-inch floating rotating center console screen + 12.3-inch embedded co-pilot screen. The center console screen is equipped with DiLink 150 system and BYD 9000 custom AI chip, supporting three-screen audio-visual linkage between the center console screen, co-pilot screen, and central ceiling screen. This allows for synchronized navigation information across multiple screens and cross-screen playback of multimedia content.

OEM: OEMs enter the AI race

From integrating AI foundation models into cockpit voice assistants to introducing AI in chassis and intelligent driving, All-in-AI will be a key direction for major OEMs.

In December 2024, Li Auto announced AI as its core future strategy, planning to use its self-developed foundation model to achieve spatial intelligence primarily through Lixiang Tongxue voice assistant and advanced intelligent driving, expanding into smart business and industrial applications, and preparing for the 'Silicon-Based Family' phase.

At CES 2025, Geely unveiled its 'Intelligent Vehicle Full-Domain AI' technology system. This system, built on an AI-native OS, covers consumer-facing (C-end) services, business-facing (B-end) services, and an integrated smart ecosystem spanning air, space, and ground. Currently, AI achievements such as the AI Galaxy Elf, Flyme Auto intelligent cockpit, Infinity Space, AI Cloud Power, AI Picture Book, AI Sentinel, and Wow Wallpaper have been applied in car models like Galaxy E8, Galaxy E5, and Galaxy Starship 7. In 2025, Geely will also gradually install the latest AI technologies, including end-to-end voice foundation models, AI digital chassis, and advanced intelligent driving in its vehicles.

At CES 2025, Great Wall Motors also proposed a new approach to AI development, namely the Agent of Space & Language (ASL). In the ASL stage, vehicles can achieve comprehensive, three-dimensional information processing and intelligent decision. By analyzing destination characteristics, passenger needs and preferences, as well as traffic and environmental information along the route, the system can tailor the mobility experience for users.

OEMs: intense competition in parking-to-parking intelligent driving

In 2024-2025, several OEMs introduced end-to-end parking-to-parking autonomous driving functions.

In December 2024, Xiaomi began rolling out the 'Parking-to-Parking' end-to-end full-scenario intelligent driving pioneer version. This supports automatic vehicle exit from parking spaces and automatic parking space search upon arrival at the destination.

In January 2025, XPeng rolled out the AI Tianji XOS 5.5.0, adding the Parking-to-Parking (Pioneer Edition) function, which supports seamless intelligent driving from the departure parking space to the destination parking space. It is not limited by parking lots or spaces, can be used after a single route learning, and supports one-click start from P mode.

OEMs: smart car lighting installations expand new human-vehicle interaction scenarios

The interactive functions of smart car lights mainly use headlight projection images and LED display pixel graphics to convey driver's intentions and interact with pedestrians and other vehicles.

OEMs: digital chassis may have a surge in installation

The application of digital chassis helps improve driving comfort and safety. Currently, some OEMs have successfully decoupled the hardware and software of digital chassis and have begun using scenario data for chassis control.

Supply Chain: 3D and holographic displays attract attention

HUD technology is also innovating, providing drivers with more three-dimensional and intuitive display effects.

For example, in January 2025, ADAYO launched a DoF-type 3D AR-HUD. Using a variable-focus optical solution, the HUD image introduces the concept of depth, making information at different distances appear in a layered visual effect. The displacement of icons further enhances the immersive experience, improving the realism of the driving experience.

At CES 2025, TCL CSOT exhibited a 3D AR-HUD PGU. Using a 5.5-inch LCD display with a resolution of 2560*1440 and a PPI of 534, it achieves a naked-eye 3D effect, presenting navigation information and vehicle data to the driver in a three-dimensional form without the need for 3D glasses or other auxiliary devices.

Supply Chain: cross-domain integration solutions intensively released, single-soc cockpit-driving integration is the development direction

As EEAs move towards centralization, cross-domain/cockpit-driving integration has become a key area for manufacturers to compete.

In May 2024, Autolink and Zhuoyu Technology signed a strategic cooperation agreement. The two parties will cooperate based on Qualcomm's Snapdragon RideT Flex SoC (SA8775P). The cockpit-driving integration controller developed by Zhuoyu Technology based on the Qualcomm Snapdragon RideT Flex SoC (SA8775P) platform not only provides full-scenario advanced intelligent driving capabilities but also supports Autolink' cockpit capabilities, meeting the needs of automotive intelligence with a single SoC.

Supply Chain: LiDAR Integration continues to reduce costs and size

In the LiDAR cost structure, photoelectric system accounts for 60%-70% of the cost, while manual debugging accounts for about 20%. To reduce the 70% cost of photoelectric system (mainly laser emission and reception module chips), the key lies in chip integration. Hesai Technology and RoboSense are representatives of LiDAR chip integration.

Key Topics Covered:

Part 1: Car Models' Characteristics and Trends of OEMs

• New In-vehicle Displays Enhance Cockpit Technology and Experience
• Large Integrated Screens/Connected Screens, In-vehicle Projections, and Other New Displays Attract Attention
• AR-HUD Accelerates Installation
• Mainstream OEMs Integrate AI Foundation Models
• Cockpit Chips Continue to Upgrade, Qualcomm 8295 Favored
• Scenario-Based Deployment Becomes Prominent, Scenario Modes Exceed 20
• Parking Scenarios Gain Attention, Hardware Ecosystem Expansion Potential is High
• OEMs Focus on ' Space Efficiency,' Flexible Cockpit Space Design Attracts Attention
• ' Refrigerator, TV, Big Sofa' Becomes a Selling Point for Chinese New Energy Vehicles
• Dual Zero-Gravity Seats Installed, Creating Comfortable Cockpits
• Panoramic Sound Technology in Vehicles, Creating Immersive Cockpit Entertainment Systems
• Overseas Automotive Giants Fully Leverage Intelligent Driving and Intelligent Cockpit
• Expansion of Car-Phone Interconnection Ecosystem
• Digital Keys Enter the UWB Era, with Increasing Application in Models
• More OEMs Join the Map-free Intelligent Driving Movement
• Gradual Entry of FSD into China, Sparking End-to-End Technology Trend
• Further Reduction in End-to-End Technology Mass Production Costs
• High-End Intelligent Driving Becomes More Common in Models Under 200,000 RMB
• OEMs Compete in Parking-to-Parking Intelligent Driving
• Enhanced Usability and Accuracy of Automatic Parking
• New Players in Cross-Domain Fusion Chips, Commercialization Expected by 2025
• Multiple Models with 4D Radar Released
• Vision-only Solutions Implemented in Multiple Models

Part 2: Industry Chain Characteristics and Trends

• P-HUD Becomes the Highlight in Vehicle Display Field
• 3D Display and Holographic Display Attract Attention
• Emerging New Vehicle Display Technologies
• Increase in Models with Rear Entertainment Screens
• Suppliers Focus on AI Intelligent Cockpits
• Multiple Companies Showcase Latest Car-Home Interconnection Technologies
• Automotive Cybersecurity Gains Attention
• Diversification of In-Cockpit Monitoring Technologies

Part 3: OEMs' Specific Models

• Toyota
• Honda
• Audi
• Nissan
• Mercedes-Benz
• Buick
• Volvo
• Smart
• BYD Co., Ltd. - BYD
• BYD Co., Ltd. - Denza
• BYD Co., Ltd. - Fang Cheng Bao
• BYD Co., Ltd. - Yangwang
• Galaxy
• Lynk & Co
• Zeekr
• Changan
• Avatr
• Deepal
• Chery
• EXEED
• iCAR
• WEY
• Hongqi
• AION
• Hyper
• Trumpchi
• IM Motors
• Roewe
• MG
• Voyah
• M-Hero
• ARCFOX
• Li Auto
• Luxeed
• Stelato
• Leapmotor
• NIO
• Xpeng Motors
• Xiaomi Auto

For more information about this report visit https://www.researchandmarkets.com/r/z4wi0g

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