Recurly Launches New Ramp Pricing Models to Expand Subscriber Acquisition, Retention and Loyalty

With costs being one of the top reasons for subscription cancellation, Recurly enhances its flexible plans, pricing and promotions capabilities for loyalty.

Recurly, a leading subscription management and recurring billing platform, announced new ramp pricing today to enable recurring revenue companies to dynamically increase or decrease pricing within subscriptions. Ramp pricing is the latest addition to Recurly’s flexible pricing, plans, and promotions capabilities. With one of the most diversified pricing options available, Recurly pricing model also includes fixed recurring, one-time, usage-based, tiered, volume, stairstep, and hybrid models.

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“Pricing is a huge lever to drive optimal subscriber lifetime value. We have long provided our customers with the flexibility to launch, test, and optimize multiple pricing scenarios with ease, across multiple channels and cohorts. Our latest ramp pricing option allows, for example, subscription businesses to attract new consumers to their program through a discounted point of entry that ramps up over time to the full subscription cost,” said Jonas Flodh, Chief Product Officer at Recurly. “Increasingly, we’re also seeing businesses leveraging ramp pricing to instill customer loyalty, offering discounts in pricing over the subscription lifetime.”

“We were excited to learn about the new ramp pricing feature from Recurly. Implementation was seamless and straightforward,” said Cort Ouzts, President, POS Nation. “The new feature brings us closer to fully automating our billings and collections, and the reduction in manual efforts frees up our employees’ time and reduces our overhead cost.”

As subscription businesses continue to compete for consumers’ share of wallet and adapt to shifting demands, establishing optimal pricing across unique subscriber segments remains a strong tool in subscriber acquisition, retention, and loyalty. Pricing is the leading factor in the subscription purchase decision, according to Recurly research¹.

Recurly provides a flexible and scalable subscription platform to support subscription commerce for thousands of brands in more than 195 countries and 140 currencies, helping companies scale subscriber growth by optimizing the consumer experience while reducing the operating cost of managing recurring billing and payments. For more information on Recurly’s ramp pricing, visit https://recurly.com/billing-models/.

About Recurly

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscriptions at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. For more information, visit Recurly.com.

¹ “Pandemic vs. Endemic Impacts and Trends on Subscription Services” Survey The “Pandemic vs. Endemic Impacts and Trends on Subscription Services” survey is based on findings of an internet-based survey conducted by Recurly via Survey Monkey in March 2022. The sample size included 2,612 respondents 18+ that currently subscribe to one or more subscription services.

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