True Religion, an iconic American apparel and accessories brand, today announced the launch of its upcoming, limited-edition capsule collection in partnership with 2 Chainz on Wednesday, November 17, 2021. As part of the collaboration, True Religion is sponsoring 2 Chainz’ ‘The T.R.U. REALigion Ten Year Anniversary Tour’, a nod to the rapper’s 2011 ‘T.R.U. REALigion’ mixtape with DJ Drama, which featured 2 Chainz wearing True Religion denim head-to-toe. The throw-back collection will consist of denim jackets, hoodies, tees, and accessories and will be available online at truereligion.com, at each tour location (Chicago, IL, Myrtle Beach, SC , Charlotte, NC, Atlanta, GA, Silver Spring, MD) and in select UK retailers, including in-store and online at Selfridges, and online at Brother2Brother.co.uk.
THE TOUR: 2 Chainz is headed down memory lane for the 10th anniversary of his iconic mixtape, ‘T.R.U. REALigion.’ The tour, which is presented by True Religion and co-headlined by DJ Drama, will kick off in Chicago, IL on November 23 with Myrtle Beach, SC on November 26, Charlotte, NC on November 27, Atlanta, GA on November 28 and Silver Spring, MD on November 30. Additional tour dates TBD.
THE COLLECTION: The capsule collection will include T.R.U. REALigion branded denim jackets, hoodies, short-sleeve tees, long-sleeve tees, and accessories, such as hats and bandanas, and will range in price from $20-$200. Consumers can join the waitlist for early access to the collection on Wednesday, November 10, 2021 with the ability to then purchase items on Tuesday, November 16, 2021, the day before it officially launches to the public.
WHERE TO PURCHASE: True Religion x 2 Chainz ‘T.R.U. REALigion’ Ten Year Anniversary capsule collection pieces can be purchased online at truereligion.com, at each tour location and in select UK retailers, including Selfridges (in-store and online) and Brother2Brother (online only).
OFFICIAL LAUNCH DATE: Wednesday, November 17, 2021
About True Religion:
True Religion, an iconic American apparel and accessories brand founded in 2002, became famous for its unique way of stitching which dramatically changed the silhouette of the typical 5-pocket jean. Today the company is in the midst of a remarkable transformation led by CEO Michael Buckley. Buckley and his team’s success derives from focusing on understanding and addressing True Religion’s new diverse customers, men and women who span a broad age range from 15 – 50 with an average household income of $65,000. There are over 150 million individuals in the United States alone who fit into this demographic profile. Excellent brand recognition across generations is a testament to the iconic nature of True Religion.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211110005935/en/
Contacts
Media:
Felicia Kane
Berns Communications Group
fkane@bcg-pr.com
