Find out if American Precious Metals Inc is worth it or not in WireDaily.com's latest guide.
PHOENIX, AZ / ACCESS Newswire / April 30, 2025 / Investing in precious metals is a time-tested way to hedge against inflation and market volatility. If you're considering diversifying your portfolio with physical gold or silver, American Precious Metals Inc might be on your radar. This review breaks down what you need to know - from services and fees to reputation and suitability for your investment goals.
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Company Overview
American Precious Metals Inc, headquartered in Phoenix, Arizona, has been a trusted name in the precious metals industry since its founding in 1994. With over three decades of experience, the company has built a reputation for reliability, integrity, and personalized customer service - attributes that continue to attract long-term clients across the United States.
The firm specializes in the sale of physical gold, silver, platinum, and palladium, catering to both individual investors and retirement account holders. Whether clients are looking to take direct possession of metals or diversify their retirement savings through a self-directed IRA, American Precious Metals offers tailored solutions to meet those goals. The company provides assistance with IRA rollovers, helping clients move funds from traditional retirement accounts into gold and silver IRAs, while ensuring compliance with IRS rules and regulations.
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Unlike some large national dealers that rely heavily on online transactions and automation, American Precious Metals takes a more hands-on approach. Each customer works directly with a knowledgeable representative who walks them through the buying process, explains market trends, and helps choose the right products for their financial objectives. This high-touch model appeals especially to new investors or those looking for guidance in a complex and often opaque market.
In addition to their investment services, the company emphasizes secure storage options and strategic asset protection. By focusing on long-term wealth preservation and client education, American Precious Metals Inc positions itself as a dependable partner for conservative investors looking to safeguard their portfolios with tangible assets.
Products and Services
Precious Metals for Sale
American Precious Metals Inc offers a broad selection of investment-grade bullion designed to meet the needs of long-term investors and retirement savers. Their inventory typically includes gold, silver, platinum, and palladium in various weights and formats.
For gold, popular products include American Gold Eagles, Canadian Maple Leafs, South African Krugerrands, and gold bars from reputable mints. Silver offerings feature Silver Eagles, 1 oz silver rounds, and 10 oz or 100 oz bars, catering to investors at various levels. While platinum and palladium products are more limited, they are available upon request and can be included in both personal holdings and IRAs.
Importantly, the company emphasizes bullion over collectibles, meaning investors are acquiring assets with high metal purity and liquidity, not speculative numismatic coins that carry premiums with uncertain resale value.
Gold & Silver IRAs
American Precious Metals Inc also provides assistance with precious metals IRAs, a popular option for investors seeking tax-deferred growth and portfolio diversification. They help clients set up new self-directed IRAs or roll over existing 401(k) or IRA funds into metal-backed retirement accounts. The process includes selecting an IRS-approved custodian and arranging for secure storage. The company offers ongoing support throughout the rollover process, which can be complex without guidance.
Secure Storage
For those who prefer not to store metals at home, American Precious Metals partners with trusted depository services. Investors can choose between segregated storage, where assets are held separately in your name, or commingled storage, where holdings are grouped but still tracked. Storage is primarily domestic, with optional offshore facilities available for clients seeking international diversification or added privacy.
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Pricing and Fees
One of the most important factors for precious metals investors is understanding the true cost of buying, storing, and managing their assets. While American Precious Metals Inc does not publish pricing directly on its website, this is common in the industry due to constantly fluctuating spot prices. Instead, clients are encouraged to call and speak with a representative to receive real-time quotes based on current market conditions.
For bullion purchases, the company typically adds a markup over spot price, which varies depending on the product, quantity, and market demand. This markup is competitive with other established dealers but may not be the lowest available, especially for smaller purchases.
For investors setting up a precious metals IRA, there are additional costs to consider. These include:
IRA setup fees (usually between $50-$100).
Annual maintenance fees (ranging from $75-$150).
Storage fees (often $100-$250 per year, depending on whether the investor chooses segregated or commingled storage).
These fees are paid to third-party custodians and storage providers but are coordinated through American Precious Metals to simplify the process.
Shipping costs for direct delivery orders are typically included for larger purchases, though smaller orders may incur a modest fee. All shipments are fully insured for the total value of the metals.
While some competitors offer online calculators or visible pricing tiers, American Precious Metals focuses on customized quotes and direct interaction, which suits investors looking for a more hands-on, consultative approach.
Customer Reviews and Reputation
When evaluating a precious metals dealer, customer reputation is a key indicator of reliability and trustworthiness - especially in a market that can attract aggressive sales tactics and hidden fees. American Precious Metals Inc has maintained a strong reputation over the years, reflected in both professional accreditations and customer feedback.
The company holds an A+ rating with the Better Business Bureau (BBB) and has been accredited since 1999. This indicates a long-standing commitment to ethical business practices and responsiveness to customer concerns. Complaints are rare, and when they do arise, the company has shown a consistent willingness to resolve issues promptly.
On consumer review platforms like Google and Trustpilot, American Precious Metals receives generally positive feedback. Customers frequently cite:
Responsive and knowledgeable staff who take time to explain investment options.
Efficient order processing and timely delivery of physical metals.
A no-pressure approach, which contrasts with some competitors known for aggressive upselling of numismatic coins or high-commission products.
Negative reviews are few, but the most common concerns include:
Lack of online pricing, which some find inconvenient.
Occasional delays in IRA setup, often due to the third-party custodians rather than the company itself.
Overall, the sentiment among clients - especially long-term investors and retirees - is that American Precious Metals offers a reliable, transparent, and supportive experience, especially for those new to the world of precious metals.
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Pros and Cons
Like any investment firm, American Precious Metals Inc has strengths and limitations depending on your preferences, experience level, and investment goals. Below is a breakdown to help investors weigh whether the company is a good fit for their needs.
Pros
Established Track Record: With over 30 years in business, the company has weathered multiple economic cycles, building credibility and trust in the precious metals industry.
Personalized Service: Every client works directly with a knowledgeable representative. This is ideal for first-time investors or those looking for guidance, rather than a fully self-service model.
Focus on Bullion: The company avoids pushing high-commission collectibles or numismatics, which can be risky for uninformed buyers. Their focus is on high-purity, investment-grade metals.
IRA Expertise: They specialize in assisting with precious metals IRAs, guiding clients through rollovers and working with trusted custodians to ensure compliance.
Secure Storage Options: They offer both segregated and commingled storage in reputable domestic depositories, with offshore options for those seeking international diversification.
Cons
No Online Pricing: The lack of transparent, web-based pricing means potential buyers must call for quotes - a drawback for those who prefer to shop and compare quickly.
No E-commerce Platform: Orders must be placed by phone or in person, which may be less convenient than dealers that offer full online checkout.
Limited Product Range: Compared to larger national firms, their selection of platinum and palladium products is more limited and usually available only by request.
Is American Precious Metals Inc Legit?
Yes - American Precious Metals Inc is a legitimate and credible precious metals dealer with a long-standing reputation in the industry. Established in 1994 and based in Phoenix, Arizona, the company has consistently demonstrated ethical business practices and regulatory compliance, which is crucial in a space that can sometimes attract questionable operators.
The company is accredited by the Better Business Bureau (BBB) and holds an A+ rating, reflecting its commitment to transparency and dispute resolution. This accreditation also confirms that the business meets BBB standards for trust, including honesty in advertising, safeguarding customer privacy, and a track record of delivering on promises.
In addition to consumer trust, American Precious Metals works only with IRS-approved custodians and storage facilities, especially for clients setting up precious metals IRAs. This ensures that investors are not just buying metals, but doing so in a way that meets federal guidelines - something fly-by-night dealers often overlook or misrepresent.
Furthermore, American Precious Metals does not engage in high-pressure sales tactics or upselling of numismatic coins, a red flag often seen with less reputable dealers. Their focus remains on bullion products with intrinsic, measurable value.
Their long operational history - more than 30 years in a highly competitive and regulated industry - is another strong signal of legitimacy. It would be difficult for any company to maintain such longevity without a solid foundation of customer trust and regulatory adherence.
In short, American Precious Metals Inc is not only legitimate but well-regarded among conservative, long-term investors.
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Who Should Consider Working With Them
American Precious Metals Inc is best suited for investors who prioritize personal service, long-term security, and physical ownership of tangible assets. If you're not just looking to buy metals online, but instead want a guided experience with a human advisor who can walk you through the process, this company may be a strong fit.
Ideal Clients Include:
First-time precious metals investors who want clear explanations, not sales pressure. American Precious Metals takes the time to educate, explain market movements, and ensure clients understand the risks and benefits before purchasing.
Retirement-focused investors interested in setting up a precious metals IRA. The company offers hands-on support for IRA rollovers, custodian coordination, and storage setup - making the process less intimidating for those new to self-directed IRAs.
Buy-and-hold investors who are looking to preserve wealth over the long term. If your goal is asset protection rather than short-term trading or speculation, the company's focus on high-purity bullion and secure storage aligns well with that strategy.
Investors who value privacy and security, particularly those considering offshore or segregated storage options.
Who Might Look Elsewhere:
Tech-savvy buyers who prefer to browse, compare, and check out entirely online may find the lack of e-commerce features frustrating.
Investors seeking rare coins or collectibles may prefer a dealer that specializes in numismatics.
In short, if you're seeking trust, education, and personalized service, American Precious Metals Inc is a strong candidate.
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Final Verdict
American Precious Metals Inc is a solid choice for U.S. investors looking for a trusted, relationship-driven precious metals dealer. With over 30 years of experience, the company has built a foundation on education, customer service, and long-term wealth preservation.
They aren't trying to be the Amazon of gold dealers - and that's a good thing if you value one-on-one service and a deeper understanding of your investment. Their hands-on approach, emphasis on bullion over collectibles, and focus on IRA support make them especially attractive to conservative investors and retirees aiming to protect assets against inflation, market volatility, or currency risk.
While they don't offer the slickest website or instant online checkout, they excel in areas where digital-first dealers often fall short: personal guidance, integrity, and follow-through. Their clients aren't rushed into making decisions. Instead, they're equipped with information and given space to invest wisely.
That said, they're not for everyone. If you want full price transparency online, an instant order system, or a wide selection of rare coins, you may want to compare options elsewhere. But if you're looking for a reputable, education-first firm that takes your long-term financial safety seriously, American Precious Metals Inc deserves a spot on your shortlist.
Bottom line: For investors who value experience, trust, and support - especially when navigating precious metals IRAs - this is a company worth calling.
Frequently Asked Questions
Can I buy metals directly without opening an IRA?
Yes, direct purchases are available for delivery or storage.
Is there a minimum purchase?
Typically, yes - but it varies depending on market conditions. Call for details.
Are my metals insured?
Yes, all stored metals are fully insured through the depository.
Does American Precious Metals offer a buyback program?
Yes, though terms vary. They encourage long-term holding but will buy back metals purchased through them.
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