B2B Marketing trials proof of concept to improve marketing predictions
NEW YORK CITY, NY / ACCESSWIRE / July 9, 2024 / Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing - the powerhouse of B2B Marketing growth.
Beginning with a proof of concept, the project will see Blue Cloud AI (an AI Managed Service, developed by Ice Blue Sky and Cloudapps) predict which segments of customers will be more likely to respond to which marketing activity. Leading to improved marketing conversions, and better focused marketing budgets.
We're excited to be running this proof of concept" explains Richard O'Connor, CEO of B2B Marketing, "It will help us understand in detail who our ideal customers are, and ensure we align our service offerings precisely to their needs. To do this on our own would take months, and we're now able to achieve this in just a few weeks."
"Once the data has been analysed and the predictions completed" Richard continues, "we will be provided with an ABM campaign plan developed by Blue Cloud, specifically designed for the customer segment. This will help our team enormously, and will deliver significantly faster time to value for the activity. This combination of AI and expert driven ABM knowledge will deliver significant value."
To do ABM, and any go to market planning well, you need insights, and while external insights are valuable, the ability to analyse past performance and then to be able to map that against potential prospects in order to best predict success is hugely valuable.
Blue Cloud AI speeds up marketing's time to value and offers the following benefits on a continual basis:
Effective & accurate cross-sell and upsell
Prospect matches to best fit customers for increased SAAS sales conversions
Prediction and prevention of customer churn
Faster ideal customer profiling for demand generation & ABM
Fast and accurate lead scoring for best fit predictions
About Blue Cloud AI:
Blue Cloud AI combines the intelligence and scale of the Cloudapps AI platform with the deep industry knowledge & delivery skills from Ice Blue Sky to create ready to go AI models that can be applied to your own data.
About Ice Blue Sky:
At Ice Blue Sky we empower our technology clients to achieve their marketing and sales goals through strategy, creativity and a focus on results. We work with some of the largest technology companies to deliver strategy, lead generation & ABM, and sales & channel enablement.
About Cloudapps:
Helping sales executives forecast, predict & improve sales results using artificial intelligence and behavioral science.
About B2B Marketing:
B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from niche magazine publisher to Global Community Intelligence business.
B2B Marketing run globally renowned events including The Global ABM Conference, B2B Ignite London and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.
In 2021, B2B Marketing launched Propolis, a membership-based community offering B2B marketing leaders the right strategies, frameworks and skills to drive growth, build teams, and prove a clear business impact. Propolis is growing rapidly and has a global membership from many of the world's best known B2B Brands.
For more information, contact:
Sarah Lovelock, Group Head of Marketing & Events: sarah.lovelock@b2bmarketing.net
B2B Marketing, 1740 Broadway, 15th floor, New York, NY 10019, United States
SOURCE: B2B Marketing
View the original press release on accesswire.com
