As filed with the Securities and Exchange Commission on August 20, 2002.

                           Registration No. 333-90096


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              AMENDMENT NO. 3
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                               ___________________

                             WILD OATS MARKETS, INC.
             (Exact name of registrant as specified in its charter)


          Delaware                                    84-1100630
(State or other jurisdiction of          (I.R.S. Employer Identification No.)
incorporation or organization)


                             3375 Mitchell Lane
                          Boulder, Colorado 80301
                               (303) 440-5220
     (Address, including zip code, and telephone number, including area
             code of registrant's principal executive offices)

                               __________________

                                 Freya R. Brier
                    Vice President of Legal, General Counsel
                             Wild Oats Markets, Inc.
                               3375 Mitchell Lane
                             Boulder, Colorado 80301
                                 (303) 440-5220

       (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)

                                    Copy to:

                              Randall H. Doud, Esq.
                    Skadden, Arps, Slate, Meagher & Flom LLP
                                Four Times Square
                          New York, New York 10036-6522
                                 (212) 735-3000


     Approximate date of commencement of proposed sale to the public: As soon as
practicable after this registration statement becomes effective.

     If the only securities being registered on this form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. / /

     If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. / /

     If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. / /

     If this form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /




                                   CALCULATION OF REGISTRATION FEE

------------------------------------- ------------------- ------------------------ ------------------------- --------------------
                                                                 Proposed                  Proposed
  Title of Shares to be Registered       Amount to be        Maximum Aggregate        Maximum Aggregate           Amount of
                                          Registered        Price Per Share (1)       Offering Price (1)      Registration Fee*
------------------------------------- ------------------- ------------------------ ------------------------- --------------------
                                                                                                    
Common Stock, par value                   3,250,000               $14.275                $46,393,750            $4,258.37(3)
$.001 per share(2)
------------------------------------- ------------------- ------------------------ ------------------------- --------------------


(1)  Estimated solely for the purpose of calculating the amount of the
     registration fee pursuant to Rule 457(c) under the Securities Act, and
     based upon the average of the high and low prices of the registrant's
     common stock as reported on the Nasdaq National Market on June 6, 2002.

(2)  Includes preferred share purchase rights ("Rights"). The Rights are
     associated with and trade with the common stock. The value, if any,
     attributable to the Rights is reflected in the market price of the common
     stock.

(3)  Reflects an offset of $9.86 pursuant to Rule 457(p) under the Securities
     Act for the unused portion of the filing fee paid by Wild Oats Markets,
     Inc. in connection with its Registration Statement on Form S-3
     (Registration No. 333-85908) filed with the Securities and Exchange
     Commission on April 9, 2002.

*     Previously paid.



                       ___________________________________

     The registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further amendment which specifically states that this registration
statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until the registration statement shall become
effective on such date as the Securities and Exchange Commission, acting
pursuant to said Section 8(a), may determine.

================================================================================


                             EXPLANATORY NOTE:


     The prospectus filed herewith is a combined prospectus pursuant to Rule 429
under the Securities Act, which relates to the shares registered hereby and the
shares registered on a Registration Statement on Form S-3, filed with the
Securities and Exchange Commission on November 14, 1997 (Registration No.
333-40305), by Wild Oats Markets, Inc. Accordingly, upon effectiveness, this
registration statement shall act as a post-effective amendment to such earlier
registration statement.

PRELIMINARY PROSPECTUS, DATED AUGUST 20, 2002. THE INFORMATION IN THIS
PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY NOT SELL THESE SECURITIES
UNTIL THE REGISTRATION STATEMENT FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER TO SELL THESE
SECURITIES AND IT IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES IN ANY
STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.



PROSPECTUS

                          [GRAPHIC OBJECT OMITTED]
                                 WILD OATS
                               MARKETS, INC.


                                COMMON STOCK

     This prospectus covers the offer and sale of up to 4,450,000 shares of
common stock, $.001 par value per share, of Wild Oats Markets, Inc., a Delaware
corporation (the "Company"), by the Company to investors at a single closing and
at a fixed price per share established by reference to the prevailing market
price as agreed with the investors.

     Our executive offices are located at 3375 Mitchell Lane, Boulder, Colorado
80301, and our telephone number is (303) 440-5220.

     The common stock is quoted on Nasdaq National Market under the symbol
"OATS." On August 19, 2002, the last reported sale price of our common stock on
the Nasdaq National Market was $13.54 per share.

     Investing in the common stock involves a high degree of risk. See "Risk
Factors" beginning on page 3.

     Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

     The information in this prospectus is not complete and may be changed. We
may not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.





                             ______________________







                 The date of this prospectus is August 20, 2002.





                                TABLE OF CONTENTS



                                                                          Page

Wild Oats Markets.....................................................      1
Risk Factors..........................................................      3
Special Note Regarding Forward-Looking Information....................      7
Recent Events and Other Material Information..........................      8
Use of Proceeds.......................................................     11
Plan of Distribution..................................................     11
Legal Matters.........................................................     12
Experts...............................................................     12
Where You Can Find More Information...................................     12



                                WILD OATS MARKETS

     Wild Oats Markets, Inc. is one of the largest natural foods supermarket
chains in North America. As of August 19, 2002, we operated 101 natural foods
stores, including two small vitamin stores, in 23 states and British Columbia,
Canada under several names, including:

     o    Wild Oats Natural Marketplace (nationwide);

     o    Henry's Marketplace (San Diego and Orange County, California);

     o    Nature's - A Wild Oats Market (metropolitan Portland, Oregon);

     o    Sun Harvest Farms (Texas); and

     o    Capers Community Market (British Columbia, Canada).

     We are dedicated to providing a broad selection of high-quality natural,
organic and gourmet foods and related products at competitive prices in an
inviting and educational store environment emphasizing customer service. Our
stores range in size from 2,700 to 45,000 gross square feet and feature natural
alternatives for virtually every product category found in conventional
supermarkets. We provide our customers with a one-stop, full-service shopping
alternative to both conventional supermarkets and traditional health food
stores. We believe we have developed a differentiated concept that appeals to a
broader, more mainstream customer base than the traditional natural foods store.
Our comprehensive selection of natural health foods products appeals to
health-conscious shoppers while we also offer virtually every product category
found in a conventional supermarket, including grocery, produce, meat, poultry,
seafood, dairy, frozen, food service, bakery, vitamins and supplements, health
and body care and household items.

     Retail sales of natural products have grown from $7.6 billion in 1994 to
$24.6 billion in fiscal 2000, a 21.6% compound annual growth rate, and total
sales of natural products (including over the internet, by practitioners, by
multi-level marketers and through mail order) reached $32.1 billion in fiscal
2000, according to the Natural Foods Merchandiser. Sales growth in the
traditional grocery industry has remained relatively flat over the same period.
We believe that this growth reflects a broadening of the natural products
consumer base, which is being propelled by several factors, including healthier
eating patterns, increasing concern regarding food purity and safety and greater
environmental awareness. Our unique positioning, coupled with industry data that
states that the natural products industry comprises less than 5% of the total
grocery industry, offers significant potential for us to continue to expand our
customer base.

     Our sales grew from $838.1 million during fiscal 2000 to $893.2 million
during fiscal 2001, an increase of 6.6%, due largely to improvements in
merchandising, marketing and operations in our stores and the opening of four
new stores. We also believe that sales increases, in the face of a number of
store closures and sales, resulted from the implementation in 44 of our natural
foods supermarket format stores of certain new strategic initiatives. These
include strategic banner consolidation to build brand equity, and marketing,
merchandising and pricing initiatives as part of our Fresh Look program. The
Fresh Look program was tested in our Colorado stores on a modified format in
July of 2001, and rolled out to 44 stores in phases during September, October
and November of 2001. The Fresh Look program includes price reductions on up to
2,500 items per store, increased marketing through the introduction of a weekly,
eight-page flyer that is distributed to a broader range of potential customers,
and operational modifications in the stores, including product reorganization,
department reorganization within the store, modification of product mix and
increased labor staffing.

     We added 4, 13, 25, 16 and 14 new and acquired stores to our store base in
fiscal years 2001, 2000, 1999, 1998 and 1997, respectively. As a result of our
aggressive growth over the last five years, we have increased our penetration of
existing markets, entered new geographic markets and created a stronger platform
for future growth. We believe our growth has resulted in operating efficiencies
created by:

     o    warehousing, distribution and administrative economies of scale;

     o    improved volume purchasing discounts; and

     o    coordinated merchandising and marketing strategies.

     Our aggressive growth has also resulted in operations and acquisition
integration difficulties that had a negative impact on our overall operating
results in fiscal 2001.

     At the end of fiscal 2001, we had 107 stores located in 23 states and
Canada, as compared to 106 stores in 22 states and Canada as of the end of
fiscal 2000. A summary of store openings, acquisitions, closures and sales is
as follows:

                                                    TOTAL STORE COUNT
                                          -------------------------------------
                                               Fiscal Year            Period
                                                 Ending               Ending
                                          ----------------------     ----------
                                                                      August 19,
                                            2000         2001           2002
                                          ---------    ---------     ----------

 Store count at beginning of period          110          106            107
 Stores opened                                14            4              1
 Stores acquired                               2
 Stores closed                               (17)          (1)            (4)
 Stores sold                                  (3)          (2)            (3)
                                          ---------    ---------     ----------
 Store count at end of period                106          107            101
                                          =========    =========     ==========


     As part of our strategic repositioning announced in the second and fourth
quarters of fiscal 2000, we identified 22 natural foods stores for closure or
sale due to weak performance. In fiscal 2000, we closed 10 and sold three of
those identified stores. In the second quarter of fiscal 2001, as part of
additional evaluation of our operations by new management, we identified an
additional three stores for closure in fiscal 2001; in the fourth quarter of
fiscal 2001, we extended our evaluation and identified an additional three
stores for closure in fiscal 2001 and 2002. To date, we have closed four of the
identified stores, terminated our lease-related obligations as to two of the
identified locations and sold five of the identified stores, four in related
transactions. We also closed two small vitamin stores in the second and third
quarters of fiscal 2000. Due to a change in estimates related to changes in
facts and circumstances during the fourth quarter of fiscal 2001, we decided to
continue to operate four stores previously identified for closure or sale. A
summary of restructuring activity by store count is as follows:



                                                                RESTRUCTURING STORE COUNT
                                                        -----------------------------------------
                                                               Fiscal Year              Period
                                                                 Ending                 Ending
                                                        --------------------------    -----------
                                                                                      August 19,
                                                           2000           2001           2002
                                                        -----------    -----------    -----------
                                                                                  
Stores remaining at commencement of period                                  9              6
Stores identified in fiscal 2000 for closure or sale        22
Stores identified  in fiscal 2001 for closure or sale                       6
Stores identified in fiscal 2002 for closure or sale                                       1
Identified stores closed or abandoned                      (10)            (3)            (4)
Identified stores sold                                      (3)            (2)            (3)
Reversal of stores identified for closure or sale                          (4)
                                                        -----------    -----------    -----------
Identified stores remaining at period end                    9              6              0
                                                        ===========    ===========    ===========




                                  RISK FACTORS

     You should carefully consider the following risk factors, in addition to
the other information included or incorporated by reference in this prospectus,
before making an investment decision. Additional risks that we do not yet know
of or that we currently think are immaterial may also impair our business
operations. If any of the events or circumstances described in the following
risks actually occurs, our business may suffer, the trading price of common
stock could decline, and you may lose all or part of your investment.

Our quarterly financial results and our stock price may fluctuate significantly

     Our quarterly results of operations may differ materially from quarter to
quarter for a variety of reasons, including the timing and success of new store
openings, overall store performance, changes in the economy, seasonality and the
timing of holidays, significant increases or decreases in prices for or
availability of goods and services, competitive pressure and labor disturbances,
as well as other factors mentioned in this section.

     Our stock price has been and continues to be fairly volatile. Our stock
price is affected by our quarterly and year-end results, results of our major
competitors and suppliers, general market and economic conditions and publicity
about us, our competitors, our vendors or our industry. Volatility in our stock
price may affect our future ability to raise proceeds from equity financings,
renegotiate our existing credit agreement or enter into a new borrowing
relationship, or affect our ability to obtain new store sites on favorable
economic terms.

Our past comparable store sales may not be indicative of future comparable store
sales

     A variety of factors affect our comparable store sales results, including,
among others:

     o    the opening of stores by us or by our competitors in markets where we
          have existing stores;

     o    the relative proportion of new stores to mature stores;

     o    store remodels;

     o    the timing of promotional events;

     o    our ability to follow our operating plans effectively;

     o    changes in consumer preferences for natural foods products; and

     o    general economic conditions.

     Past increases in comparable store sales may not reflect future
performance. Comparable store sales for any particular period may decrease in
the future. Due to the factors listed above, we believe that period-to-period
comparisons of our operating results are not necessarily meaningful and that
such comparisons cannot be relied upon as indicators of future financial
performance. Fluctuations in our comparable store sales could cause the price of
our common stock to fluctuate substantially.

Increased competition in the sale of natural foods products could reduce our
profitability

     Our competitors currently include other independent and multi-unit natural
foods supermarkets, smaller traditional natural foods stores, conventional
supermarkets and specialty grocery stores. We believe that our primary
competitor is Whole Foods Market, Inc., a national natural foods supermarket
chain based in Texas, which, as of August 7, 2002, had 133 stores and had annual
sales of approximately $2.3 billion in its 2001 fiscal year. A number of other
natural foods supermarkets offer a range of natural foods products similar to
those we offer. While some competitors do not offer as full a range of products
as we do, they do compete with us in some product categories.

     Many of our competitors have been in business longer and have greater
financial or marketing resources than we do. Our competitors also may be able to
devote more funds and employees to securing suitable locations for new stores
and to the sourcing, promotion and sale of their products. In addition, should
any of our competitors reduce prices, we may be required to reduce prices to
remain competitive, which could result in lower sales and profitability. As we
open stores in new geographic markets, our success will depend in part on our
ability to gain market share from established competitors. Traditional and
specialty grocery stores are expanding the amount of natural foods they carry
and market, and therefore they now compete directly with us for products,
customers and locations. We expect competition from both new and existing
competitors to increase in our markets and we may not be able to compete
effectively in the future, which could adversely affect our profitability.

Economic conditions may affect us to a greater degree than our competitors

     Downturns in general economic conditions in communities, states, regions or
the nation as a whole can negatively affect our results of operations. While
purchases of food generally do not decrease in a slower economy, consumers may
choose less expensive alternative sources for food purchases. In addition,
downturns in the economy make the disposition of excess properties, for which we
continue to pay rent and other carrying costs, substantially more difficult as
the markets become saturated with vacant space and market rents decrease.

Information picketing and other union activities may negatively affect our sales

     From time to time, unions will attempt to organize employees or portions of
the employee base at stores or our distribution or manufacturing facilities.
Responses to organization attempts require substantial management and employee
time and are disruptive to operations. In addition, from time to time certain of
our stores may be subject to informational picketing by local trade unions,
which can discourage customer traffic and lower sales volumes.

Loss of key personnel could disrupt our operations

     We believe that our continued success will depend to a significant extent
upon the leadership and performance of our key executive personnel, including:

     o    Perry D. Odak, our Chief Executive Officer and President;

     o    Stephen P. Kaczynski, our Senior Vice President of Merchandising; and

     o    Bruce Bowman, our Senior Vice President of Operations.

     The loss of the services of these individuals or other of our key personnel
could harm our operations. We do not maintain key person insurance on any of
these personnel. Our continued success is also dependent upon our ability to
attract and retain qualified executives to meet our future growth needs. We face
intense competition for qualified executives, many of whom are subject to offers
from competing employers. We may not be able to attract and retain key executive
personnel as necessary to operate our business.

Disruptions of product supply could reduce store sales and profitability and
disrupt our operations

     Our business is dependent on our ability to buy products on a timely basis
and at competitive prices from a small number of distributors and from a large
number of relatively small vendors. We purchase 28.2% of our total goods from
one distributor under an agreement that expires in August 2002. On June 14,
2002, we entered into a new distribution agreement with Tree of Life, Inc., as
distributor, which commences in September 2002 (See "Recent Events and Other
Material Information" beginning on page 8). We may experience short term
disruptions in delivery of goods as the transition from the prior distributor to
Tree of Life is implemented, resulting in reduced sales. Upon expiration of the
existing distribution agreement with our current primary distributor, other than
the new distribution agreement with Tree of Life, we will have no other supply
contracts with the majority of our smaller vendors, who could discontinue
selling to us at any time. Although we believe that we could develop alternative
sources of supply, any such termination may create a short-term disruption in
store-level merchandise selection, resulting in reduced sales. Any significant
disruption in the supply of goods could have a material impact on our overall
sales volume, cost of goods and our profitability. We may not be able to
negotiate future supply agreements with this or other distributors on terms
favorable to us, if at all.

Changes in government regulation could increase our costs and harm our operating
results

     We are subject to many laws, regulations and ordinances at the local, state
and national level and problems or failures to comply with these laws could
negatively affect our store sales and operations, or could delay the opening of
a new store. Such laws regulate our operations, including:

     o    health and sanitation standards;

     o    food labeling and handling requirements;

     o    employment and wage levels; and

     o    food and alcoholic beverage sales regulations.

     For example, in the fall of 2002, the U.S.D.A.'s National Organic
Standards, a comprehensive program of regulations governing the growing,
production, handling and sale of goods advertised as "organic", will be fully
implemented. We may experience a disruption in our product offerings if our
suppliers are unable to comply with these standards or our stores require
certification as organic handlers to handle certain organic foods. Additionally,
approximately 17% of our total sales come from the sale of vitamins, supplements
and herbal products and there have been many proposals for new laws on a
national level to restrict sales of certain supplement products or to regulate
information available to consumers regarding these products.

     Modifications in existing laws and the implementation of new laws governing
components of our business operations may be triggered by consumer and
regulatory concerns regarding food safety issues, new technology or competitive
pressures. Such modifications could require the reformulation of certain
products to meet new standards, the recall or discontinuance of certain products
not able to be reformulated, additional record keeping, expanded documentation
of the properties of certain products, expanded or different labeling and/or
scientific substantiation. Any of these requirements could harm our sales
volume, costs of goods and direct store expenses. In addition, from time to time
we are audited by various governmental agencies for compliance with existing
laws, and we could be subject to fines or operational modifications as a result
of noncompliance.

Our Fresh Look program may not be successful, which would harm our operating
results

     In 2001, we introduced our Fresh Look program in 44 of our natural
supermarket stores, and as part of such program reduced everyday prices on up to
2,500 items per store and implemented a weekly flyer program, with an expanded
selection of sale items. As of August 19, 2002, we have implemented the Fresh
Look program in 16 additional stores and as a result as of that date have
implemented the Fresh Look program in a total of 60 of our natural foods
supermarket stores. Our Fresh Look program may not be successful, in which case
we will experience an increase in costs and a decrease in gross margins without
a corresponding increase in gross sales. For example, after analysis of results
from the Fresh Look stores and additional customer research, we determined that
some pricing reductions on certain items were overly aggressive, resulting in
greater margin erosion without corresponding customer recognition and item
movement, and we are evaluating a modest price increase on selected products.

Successfully opening and operating new stores is a critical component of our
growth strategy

     We have grown considerably in size and geographic scope since 1992. Between
1997 and 2001, we added 72 new and acquired stores to our store base. We plan to
continue growing, primarily through the opening of new stores. If we are unable
to successfully open and operate new stores our growth strategy will be
restricted and our operating results will be harmed. We are currently restricted
by our bank covenants in the number of new leases we can sign and the amount of
aggregate new store capital expenditures we can make; however, the bank
covenants allow us to add additional leases and make additional capital
expenditures if we are successful in raising $30.0 million or more in new equity
financings. Our ability to successfully open and operate new stores depends on
many factors, including our ability to:

     o    raise sufficient equity financing to allow us to execute new leases
          and spend additional capital in accordance with the terms of our
          current bank covenants;

     o    hire and train new personnel, including administrative and accounting
          personnel, departmental, regional and store managers, store employees
          and other personnel in our corporate organization;

     o    expand into areas of the country where we have no operating
          experience; o identify areas of the country that meet our criteria for
          new store sites; o locate suitable store sites and negotiate
          acceptable lease terms;

     o    obtain governmental and other third party consents, permits and
          licenses needed to operate new stores; o integrate new stores into our
          existing operations; o expand our existing systems or acquire and
          implement new systems, including information systems, hardware and
          software, and distribution infrastructure, to include new, relocated
          and acquired stores; and

     o    obtain adequate funding for operations.

     New stores build their sales volumes and refine their merchandise selection
gradually and, as a result, generally have lower gross margins and higher
operating expenses as a percentage of sales than more mature stores. We
anticipate that the stores we opened in 2001 and 2002 will experience operating
losses for the first six to 12 months of operation, in accordance with
historical trends; however, given the continued weakening of the U.S. economy in
the wake of the events of September 11, 2001, operating losses may be extended
for additional periods of time. Additionally, we incur significant pre-opening
expenses and, as a result, the opening of a significant number of new stores in
a single period will negatively affect our operating results.

We may grow our business through the acquisition of other stores, which we may
be unable to successfully accomplish

     We will continue to consider acquisitions of natural foods retailers where
attractive opportunities exist. Acquisitions of operating stores involve risks
which could have a negative effect on our business and financial results such
as:

     o    short-term declines in our reported operating results;

     o    diversion of management's attention;

     o    unanticipated problems or legal liabilities;

     o    inclusion of incompatible operations, particularly management
          information systems; and

     o    inexperience in operating different store formats.

     Further, acquired stores, while generally profitable as of the acquisition
date, generate lower gross margins and store contribution margins than our
company average due to their substantially lower volume purchasing discounts and
the integration of the acquired stores into our operating systems. Over time, we
expect the gross margin and store contribution margin of acquired stores to
approach our company average. Other factors that could cause acquired stores to
perform at lower-than-expected levels include, among other things, difficulties
in integrating existing employees, turnover of regional and store management,
disruption of advertising, changes in product mix and delays in the integration
of purchasing programs.

Our remodeling efforts may cause an extended reduction in the sales volumes of
our remodeled stores

     We completed the remodeling of 15 of our older stores in 2001, and
remerchandised a number of our stores in the second, third and fourth quarters
of 2001, with the goal of eliminating slower-selling products, reducing excess
SKU counts in certain categories of products, and giving greater emphasis to
produce, meat and seafood and grocery departments. We plan to remodel and
remerchandise a number of our older remaining stores, subject to the limitations
of our bank covenants and the availability of capital. Remodels and
remerchandising typically cause short-term disruption in sales volume and
related increases in certain expenses as a percentage of sales, such as payroll.
Current and future remodeled or remerchandised stores may experience sales
disruptions and the related impact on earnings to a greater degree than we have
projected.

Our strategy of clustering stores may cause an extended decrease in sales of
clustered stores

     As part of our growth strategy, we strive to locate stores in clusters in
select regional markets to increase overall sales, reduce operating costs and
increase customer awareness. Our comparable store sales results have been
negatively affected in the past by, among other factors, planned
cannibalization, which is the loss of sales at an existing store when we open a
new store nearby, resulting from the implementation of our store clustering
strategy.

Our growth strategy has placed, and will continue to place, a significant strain
on our management

     Although we believe that we have the management, operational and
information systems, distribution infrastructure and other resources required to
implement our growth strategy, we may not be able to execute our new store
expansion plans within the expected time frame. Our continued growth may place a
significant strain on our management, our ability to distribute products to our
stores, working capital, and financial and management control systems. In order
for us to manage our expanding store base successfully, our management will be
required to anticipate the changing demands of our growing operations and to
adapt systems and procedures accordingly. If we are not able to do so, our
business, sales and overall profitability will be materially and negatively
affected.

We do not intend to pay cash dividends for the foreseeable future

     We have never paid cash dividends on shares of our common stock. We do not
intend to pay cash dividends in the foreseeable future. Our credit facilities
contain various financial covenants which restrict, among other things, our
ability to pay cash dividends.

Legal proceedings could materially impact our results

     From time to time we are party to legal proceedings including matters
involving personnel and employment issues, distribution relationships, real
estate leases, and other proceedings arising in the ordinary course of business.
Although not currently anticipated by management, our operating results could be
harmed by the decisions and expenses related to such proceedings.

We may be subject to product liability claims if people are harmed by the
products we sell

     There is increasing governmental scrutiny of and public awareness regarding
food safety. We believe that many customers choose to shop at our stores because
of their interest in health, nutrition and food safety. We believe that our
customers hold us to a higher standard than conventional supermarkets. The real
or perceived sale of contaminated food products by us could result in decreased
sales and product liability claims, which would harm our operating results.

Information system upgrades or integrations may disrupt our operations or
financial reporting

     We continually evaluate and upgrade our management information systems. We
have completed a number of acquisitions in recent years, and the information
systems of some of the acquired operations have not been fully integrated with
our information systems. Although we do not anticipate any disruption in our
operations or financial reporting as a result of system upgrades or system
integrations, there can be no assurance that such disruption will not occur or
that the desired benefits from the system upgrades will be realized.

We May Be Unable to Refinance Our Bank Debt on Attractive Terms

     Our $125,000,000 bank credit facility matures in August 2003 and contains
some covenants which are more restrictive on our operational and financial
flexibility than we believe could be achieved in a new facility. Following the
sale of the shares of common stock offered by this prospectus, we hope to
arrange and issue up to $100,000,000 in senior and/or subordinated debt, the
proceeds of which will be used, together with operating cash and a portion of
the proceeds from the sale of the shares of common stock offered by this
prospectus, to refinance our existing facility. We have begun the process of
investigating possible debt refinancing opportunities, but there can be no
assurance as to whether the debt markets will be receptive to a refinancing on
terms that would be attractive to us or as to the timing of arranging any such
refinancing.

               SPECIAL NOTE REGARDING FORWARD-LOOKING INFORMATION

     This prospectus contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act and Section 21E of the Securities Exchange
Act. In some cases, you can identify these forward-looking statements by words
such as "may," "will," "expect," "intend," "anticipate," "believe," "estimate,"
"plan," "could," "should" and "continue" and other similar words and
expressions. Specifically, this prospectus contains forward-looking statements
regarding:

     o    our plans to open, acquire, relocate or close additional stores;

     o    the anticipated performance of such stores;

     o    the impact of competition and current economic uncertainty;

     o    the sufficiency of funds to satisfy our cash requirements through the
          remainder of fiscal 2002;

     o    our expectations for comparable store sales;

     o    our plans for redesigning our natural foods supermarket store format;

     o    the impact of changes resulting from implementation of our Fresh Look
          merchandising, advertising and pricing program;

     o    levels of cannibalization caused by clustering stores; and

     o    expected pre-opening expenses and capital expenditures;

     Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause our actual results, performance
or achievements to differ materially from any future results, performance or
achievements expressed or implied by such forward-looking statements. Important
factors that could cause such differences include, among other things, the
following:

     o    our ability to conclude a private placement of our stock;

     o    the timing and success of the implementation of the Fresh Look
          program;

     o    the timing and execution of new store openings, relocations, remodels,
          sales and closures;

     o    the impact of competition;

     o    changes in product supply or suppliers;

     o    changes in management information needs;

     o    changes in customer needs and expectations;

     o    governmental and regulatory actions;

     o    general industry or business trends or events;

     o    changes in economic or business conditions in general or affecting the
          natural foods industry in particular;

     o    competition for and the availability of sites for new stores and
          potential acquisition candidates; and

     o    other factors referenced in this prospectus.

     You should also consider carefully the risk factors described on pages 3
through 7 of this prospectus, which address additional factors that could cause
our results to differ from those set forth in the forward-looking statements. We
undertake no obligation to update any of the forward-looking statements after
the date of this prospectus to conform such statements to actual results, except
to the extent required by law.


                  RECENT EVENTS AND OTHER MATERIAL INFORMATION

     Perry D. Odak's Right to Receive Additional Options - Perry D. Odak, the
Company's Chief Executive Officer and President and a director of the Company,
is a party to an employment agreement under the terms of which he will be
entitled, by virtue of the sale of the common stock offered pursuant to this
prospectus, to receive options to purchase sufficient additional shares of
common stock (but not in excess of 294,144 shares) to maintain his percentage
interest at 5% of the outstanding common stock (determined as if such options
were issued). The options will be issued under our stock option plan with a term
of ten years vesting ratably on a monthly basis over four years, subject to
accelerated vesting in the case of certain changes of control or in the event
that the average closing sale prices of the common stock over a 90 trading day
period trades above specified targets. The exercise price of the options will be
issued at the fair market value on the date of grant, which will be deemed to be
the closing sale price of the shares of common stock on the day before the date
of grant.

      In August of 2002, the Company's Board of Directors approved a third
amendment to Mr. Odak's employment agreement, pursuant to which up to 70,000
of the stock options to which Mr. Odak would otherwise be entitled under his
employment agreement as a result of the closing of this offering may be
granted to other employees of the Company designated by Mr. Odak. The options
only would be granted upon the closing of this offering (or another
capital-raising transaction), have a 10-year term, vest over four years and
have an exercise price equal to the closing price of the Company's stock on
the date the offering (or other such capital-raising transaction) is
concluded. An equal number of options would be granted simultaneously to Mr.
Odak; provided that the options granted to Mr. Odak only would be exercisable
as the options granted to other employees terminated (as opposed to expired)
without exercise. At the time the options are issued as proposed under the
amendment to the employment agreement, a simultaneous matching grant by the
Company of up to 70,000 additional options from the Company's 1996 Equity
Incentive Plan will be made to the same employees. The Company may incur
quarterly compensation expense, based on any increase in the then-current
stock price over the exercise price, as a result of the issuance of the
initial 70,000 options to the designated employees and Mr. Odak.

     John A. Shields Director Compensation - John A. Shields, who has been
Chairman of the Board of Directors of the Company since July 1996, was recently
granted by our Board of Directors a payment of $60,000 in recognition of
significant efforts made by him on our behalf over the past year, including in
connection with negotiating a settlement of certain disputes with our founders
and related transition issues, as well as increase in his monthly compensation
from us from $1,000 to $5,000 effective as of May 1, 2002. Mr. Shields has
received, and expressed his preference to continue to receive, all such payments
in the form of options to purchase common stock. The options, consistent with
past practice, are fully vested, have a term of ten years and are granted at an
exercise price equal to 85% of the fair market value on the date of grant
(deemed to be the closing sale price of the shares of common stock on the day
before the date of grant) such that the aggregate spread in the options on such
date will be equal to the amount of his monthly compensation.

      Capitalization - As of August 19, 2002, we have 25,182,660
outstanding shares of common stock and 3,016,091 options to purchase common
stock at exercise prices ranging from $3.13 per share to $26.50 per share.
The number of outstanding shares reflects the shares issued to our founders
as part of a settlement agreement with them and the number of options
reflects grants of director options for all meetings through the date of
this prospectus and grants of options to Mr. Shields in respect of his
monthly compensation through July 2002. Assuming that a total of 4,450,000
shares of common stock are sold pursuant to this prospectus, Mr. Odak would
be granted options to purchase an additional 234,211 shares of common stock
and other employees of the Company would be granted options to purchase
140,000 shares of common stock, in each case with the terms described
above.

      Possible New Severance Agreements - In recognition of their value in
retaining valuable employees, our Board of Directors has approved in principle
the granting of severance agreements to a group of key members of our
management, other than Mr. Odak, whose employment agreement already provides
for severance arrangements. The terms of the proposed severance agreements are
under review, but are expected to be finalized and implemented within the next
several months.

     Refinancing of Credit Facility - Our $125,000,000 bank credit facility
matures in August 2003 and contains some covenants which are more restrictive on
our operational and financial flexibility than we believe could be achieved in a
new facility. Following the sale of the shares of common stock offered by this
prospectus, we hope to arrange and issue up to $100,000,000 in senior and/or
subordinated debt, the proceeds of which will be used, together with operating
cash and a portion of the proceeds from the sale of the shares of common stock
offered by this prospectus, to refinance our existing facility. We have begun
the process of investigating possible debt refinancing opportunities, but there
can be no assurance as to whether the debt markets will be receptive to a
refinancing on terms that would be attractive to us or as to the timing of
arranging any such refinancing.

     New Distribution Agreement - As disclosed in a Current Report on Form 8-K,
filed with the SEC on July 1, 2002, on June 14, 2002, we entered into an
Agreement for Distribution of Products (the "Distribution Agreement") with Tree
of Life, Inc., as distributor. The distribution arrangement commences effective
September 1, 2002, which is the date upon which our existing primary
distribution contract with United Natural Foods, Inc. expires. The Distribution
Agreement has no specified term, although either party can terminate the
Agreement after three years upon 120 days' prior written notice to the other
party. Either party also may terminate the Distribution Agreement for defaults,
as defined in the Distribution Agreement, by the other party of certain
provisions of the Distribution Agreement. Under the terms of the Distribution
Agreement, we are obligated to purchase 90% of the total cost of specified
categories of goods for sale in our U.S. stores from Tree of Life, except in
certain defined circumstances when such percentage purchasing obligation is
excused We currently are implementing a transition plan designed to switch the
primary distribution of goods from our existing distributor to Tree of Life with
minimal disruption to our store operations.

     New Accounting Standard - Goodwill and Other Intangible Assets

      Effective December 30, 2001, the Company implemented SFAS No. 142,
Goodwill and Other Intangible Assets. SFAS No. 142 was issued in July 2001,
supersedes Accounting Principles Bulletin No. 17, Intangible Assets, and is
effective for fiscal years beginning after December 15, 2001. SFAS No. 142
primarily addresses the accounting for goodwill and intangible assets
subsequent to their initial recognition. SFAS No. 142 (1) prohibits the
amortization of goodwill and indefinite-lived intangible assets, (2) requires
testing of goodwill and indefinite-lived intangible assets on an annual basis
for impairment (and more frequently if the occurrence of an event or
circumstance indicates an impairment), (3) requires that reporting units be
identified for the purpose of assessing potential future impairments of
goodwill and (4) removes the 40-year limitation on the amortization period of
intangible assets that have finite lives.

      In conjunction with its purchase acquisitions, the Company historically
had recorded goodwill at the store level; however, based on the Company's
recent consolidation of its brands to increase synergy and awareness, the
Company has changed its goodwill accounting policy and accordingly has
assigned the carrying value of its goodwill to one reporting unit at the
enterprise level to recognize goodwill for the brand, as opposed to the past
practice of recording goodwill at the store level. During the second quarter
of fiscal year 2002, the Company completed the impairment test prescribed by
SFAS No. 142 and concluded that no impairment of goodwill existed as of
December 30, 2001. The Company anticipates an annual decrease in amortization
of goodwill of approximately $3.0 million and a corresponding annual increase
to net income of $1.8 million. The Company intends to test goodwill for
impairment annually or more frequently if the occurrence of an event or
circumstance indicates potential impairment.

     Also, upon implementation of SFAS No. 142, the Company identified
intangible assets related to leasehold interest resulting from store lease
agreements with a carrying value of approximately $7.9 million at December 30,
2001. The Company determined that there is no indication of impairment of these
assets and that the average 20-year life assigned to these assets is
appropriate. Going forward, the Company will test these intangibles for
impairment annually or more frequently if the occurrence of an event or
circumstance indicates impairment.

     The amortization of intangibles expense (net of tax) and net income (loss)
available to common stockholders are as follows (in thousands):



                                              SIX MONTHS ENDED                           FISCAL YEAR
                                     ------------------------------        ------------------------------------
                                     June 29, 2002    June 30, 2001          2001          2000          1999
                                     -------------    -------------        --------      ---------     --------
                                                                                        
Goodwill amortization                $     --          $     946           $  1,883      $  1,967      $  1,783
Leasehold interest amortization      $    149          $     120           $    270      $    254      $     82
Net income (loss) available          $  2,166          $ (38,238)          $(43,912)     $(15,021)     $ 12,488
to common stockholders



     The following table illustrates net income (loss) available to common
stockholders as if SFAS No. 142 had been implemented as of January 3, 1999 (in
thousands):



                                               SIX MONTHS ENDED                              FISCAL YEAR
                                        --------------------------------      -------------------------------------------
                                        June 29, 2002      June 30, 2001         2001              2000            1999
                                        -------------      -------------      -------------------------------------------
                                                                                                  
Reported net income (loss)
    available to common stockholders     $    2,166        $  (38,238)        $  (43,912)        $(15,021)       $ 12,488
Goodwill amortization                            --               946              1,883            1,967           1,783
                                         ----------        ----------         ----------         --------        --------
Adjusted net income available
    to common stockholders               $    2,166        $  (37,292)        $  (42,029)        $(13,054)       $ 14,271
                                         ==========        ==========         ==========         ========        ========

EARNINGS PER SHARE -
     BASIC AND DILUTED
Reported net income (loss)
    available to common stockholders     $     0.09        $    (1.58)        $    (1.80)        $  (0.65)       $   0.53
Goodwill amortization                            --              0.04               0.08             0.08            0.08
                                         ----------        ----------         ----------         --------        --------
Adjusted net income available
     to common stockholders              $     0.09        $    (1.54)        $    (1.72)        $  (0.57)       $   0.61
                                         ==========        ==========         ==========         ========        ========



      During the three months and six months ended June 29, 2002, amortization
of intangible assets expense was $119,000 and $237,000, respectively. The
estimated amortization of intangible assets for each of the five fiscal years
ending in fiscal 2006 is as follows (in thousands):

                Fiscal Year            Amortization Expense
            -------------------        --------------------

                   2002                     $ 472,000
                   2003                       472,000
                   2004                       472,000
                   2005                       472,000
                   2006                       472,000


                                 USE OF PROCEEDS

      After payment of approximately $____ in expenses, we expect to have net
proceeds of approximately $____ from the sale of the shares of the common
stock offered by this prospectus. The net proceeds from the sale of the common
stock offered pursuant to this prospectus will be used for general corporate
purposes, including capital expenditures, purchases of equipment and general
operations, with approximately 65% of such proceeds used for the funding of
new store expansion plans (as outlined in our annual report on Form 10-K for
the year ended December 29, 2001), approximately 30% of such proceeds used for
remodeling of certain of our 101 existing stores and maintenance of store
capital equipment and other leasehold improvements, and approximately 5% of
such proceeds used for the development of information systems and
infrastructure aimed at reducing costs and improving operating margins. If
necessary, a portion of the net proceeds also may be used in connection with
the refinancing of our existing bank credit facility as described above.


                              PLAN OF DISTRIBUTION

     All of the shares of the common stock offered pursuant to this prospectus
will be sold by us, with the assistance of our sole placement agent as described
below, directly to investors to be identified. It is expected that all of the
shares of the common stock will be sold at a single closing and at the same
price. The price will be established by reference to the prevailing market price
as agreed with investors.  Such price might reflect a discount from the then
prevailing market price.

     We have engaged J.P. Morgan Securities Inc. ("JPMorgan") to act as the sole
placement agent on a best efforts basis for this offering. In this capacity,
JPMorgan is an underwriter for purposes of the Securities Act, but will not be
obligated to purchase the shares from us. Instead, JPMorgan will use its best
efforts to facilitate the sale of all of the shares by us to the investors. As a
result, it is possible that not all of the shares offered pursuant to this
prospectus will be sold at the closing, in which case we would issue only a
portion of the shares offered hereby and our expected net proceeds would be
proportionally reduced. JPMorgan's engagement expires on March 26, 2003 unless
earlier terminated by either JPMorgan or us at any time upon ten days' prior
written notice. JPMorgan is affiliated with J.P. Morgan Partners (SBIC), LLC,
which holds approximately 9.4% of our outstanding common stock and has a
representative on our Board of Directors.

     As compensation for its services as the sole placement agent, we have
agreed to pay JPMorgan a fee equal to 5.0% of the value of the common stock sold
under this prospectus, except in the case of common stock sold to certain
investors that we previously had identified to JPMorgan, in which case the fee
will be 3.25%. We also have agreed to reimburse JPMorgan up to $50,000 (or such
greater amount as we specifically may approve) for all of its reasonable
out-of-pocket costs and expenses in connection with its engagement. JPMorgan's
fee compensation may be deemed to be underwriter commissions.

     Prior to engaging JPMorgan to act as our sole placement agent, we had
explored the possibility of conducting a private placement of our common
stock, or securities convertible into common stock, with prospective
investors, including several of our current stockholders and other eligible
investors who expressed interest in such a private placement. This proposed
private placement sought to raise net proceeds in the same general range as
the net proceeds sought by this offering for the same use described under
the heading "Use of Proceeds" above. None of our common stock was sold in
the proposed private placement and this prospectus supersedes any selling
material used in the proposed private placement. By May 1, 2002, we had
determined to pursue this offering in lieu of a private placement and had
engaged JPMorgan to act as our sole placement agent and by May 15, 2002 we
had terminated all offering activity related to the private placement. In
negotiating JPMorgan's fees for this engagement, JPMorgan agreed to a
reduced fee to the extent that the previously identified prospective
investors participate in this offering. We anticipate that one or more of
these previously identified prospective investors will purchase a portion
of the shares offered hereby and, accordingly, JPMorgan's fee will be 3.25%
for that portion of the shares sold to the previously identified investors
and 5.0% for the balance of the shares sold in this offering.

     In connection with JPMorgan's engagement, we also have agreed to indemnify
and hold harmless JPMorgan, its affiliates and their respective officers,
directors, employees, agents and controlling persons (each an "Indemnified
Person") from and against any and all losses, claims, damages, liabilities and
expenses, joint or several, to which any such Indemnified Person may become
subject arising out of or in connection with its engagement, or any claim,
litigation, investigation or proceedings relating to the foregoing regardless of
whether any of such Indemnified Persons is a party thereto, and to reimburse
such Indemnified Persons for any legal or other out-of-pocket expenses as they
are incurred in connection with investigating, responding to or defending any of
the foregoing, provided that the foregoing indemnification will not, as to any
Indemnified Person, apply to losses, claims, damages, liabilities or expenses to
the extent that they are finally judicially determined to have resulted from the
gross negligence or willful misconduct of such Indemnified Person.

     We anticipate that one or more investors purchasing shares of common stock
offered by this prospectus already will own shares of our common stock. We do
not anticipate that any of the investors purchasing shares of common stock
offered by this prospectus will have any other business relationships with us or
our subsidiaries or affiliates.

     We are bearing all costs relating to the registration of the shares offered
by this prospectus (other than fees and expenses, if any, of counsel or other
advisors to the investors).

                                  LEGAL MATTERS

     The validity of the common stock being offered hereby will be passed upon
by Skadden, Arps, Slate, Meagher & Flom LLP, New York, New York.

                                     EXPERTS

     The financial statements incorporated in this prospectus by reference to
the Annual Report on Form 10-K for the year ended December 29, 2001 have been so
incorporated in reliance on the report of PricewaterhouseCoopers LLP,
independent accountants, given on the authority of said firm as experts in
auditing and accounting.

     The report of Ernst & Young LLP, independent auditors, on the financial
statements of Sun Harvest Farms, Inc. as of September 28, 1999, December 29,
1998, December 30, 1997, and for the nine-month period ended September 28, 1999
and the fiscal years ended December 29, 1998, December 30, 1997, and December
31, 1996, which report appears in the Form 10-K of Wild Oats Markets, Inc. for
the year ended December 29, 2001 is incorporated by reference in reliance on
Ernst & Young LLP's report, given on their authority as experts in accounting
and auditing.

                    WHERE YOU CAN FIND MORE INFORMATION

     You should rely only on the information provided or incorporated by
reference in this prospectus. We have not authorized anyone to provide you with
any different information. This prospectus does not constitute an offer to sell,
or a solicitation of an offer to buy, these securities in any state where the
offer or sale is prohibited. You should not assume that the information in this
prospectus or any prospectus supplement is accurate as of any date other than
the date on the front of the document.

      We are a reporting company and file annual, quarterly and current
reports, proxy statements and other information with the Securities and
Exchange Commission, or SEC. We have filed with the SEC a registration
statement on Form S-3 under the Securities Act with respect to the shares of
common stock we are offering under this prospectus. This prospectus does not
contain all of the information set forth in the registration statement and the
exhibits to the registration statement. For further information regarding our
company and the common stock being offered under this prospectus, we refer you
to the registration statement and the exhibits and schedules filed as a part
of the registration statement. You may read and copy the registration
statement, as well as our reports, proxy statements and other information
filed with the SEC, at the SEC's Public Reference Room at Room 1024, 450 Fifth
Street, N.W., Washington, D.C. 20549. You can request copies of these
documents by writing to the SEC and paying a fee for the copying cost. Please
call the SEC at 1-800-SEC-0330 for more information about the operation of the
public reference rooms. Our SEC filings are also available at the SEC's web
site at "http://www.sec.gov." In addition, you can read and copy our SEC
filings at the office of the National Association of Securities Dealers, Inc.
at 1735 K Street, N.W., Washington, D.C. 20006.

     The SEC allows us to "incorporate by reference" information that we file
with it, which means that we can disclose important information to you by
referring you to those documents. The information incorporated by reference is
an important part of this prospectus. Information in this prospectus supersedes
information incorporated by reference that we filed with the SEC prior to the
date of this prospectus, while information that we file later with the SEC will
automatically update and supersede this information. We incorporate by reference
into this registration statement and prospectus the documents listed below and
any future filings we will make with the SEC under Sections 13(a), 13(c), 14 or
15(d) of the Exchange Act after the date of the initial registration statement
but prior to effectiveness of the registration statement and after the date of
this prospectus but prior to the termination of the offering of the shares
covered by this prospectus.

     The following documents filed with the SEC are incorporated by reference in
this prospectus:

     1.   Our annual report on Form 10-K for the year ended December 29, 2001;

     2.   Our quarterly reports on Form 10-Q for the quarters ended March 30,
          2002 and June 29, 2002;

     3.   Our current report on Form 8-K, filed with the SEC on July 1, 2002;

     4.   The description of our common stock set forth in our registration
          statement on Form S-1, filed with the SEC on August 30, 1996; and

     5.   The description of the rights to purchase our Series A junior
          participating preferred stock set forth in our registration statement
          on Form 8-A, filed with the SEC on May 21, 1998.

     We will furnish without charge to you, on written or oral request, a copy
of any or all of the documents incorporated by reference, including exhibits to
these documents. You should direct any requests for documents to Wild Oats
Markets, Inc., Attention: Chief Financial Officer, 3375 Mitchell Lane, Boulder,
Colorado 80301, telephone: (303) 440-5220.



                                    PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

     The following table sets forth the estimated expenses payable by the
registrant in connection with the offering of the common stock being registered,
other than placement agent fees, the amount of which will depend upon the
aggregate gross proceeds received. All the amounts shown are estimates, except
for the registration fee. These expenses will be borne by the registrant.

         SEC registration fee                  $    $4,258.37
         Accounting fees and expenses               15,500.00
         Legal fees and expenses                   100,000.00
         Miscellaneous expenses                      5,000.00
                                                  -----------
                  Total                         $  124,758.37


Item 15. Indemnification of Officers and Directors.

     Section 102(b)(7) of the Delaware General Corporation Law permits a
Delaware corporation to limit the personal liability of its directors in
accordance with the provisions set forth therein. The Certificate of
Incorporation of the registrant provides that the personal liability of its
directors shall be limited to the fullest extent permitted by applicable law.

     Section 145 of the Delaware General Corporation Law permits Delaware
corporations to indemnify directors, officers, employees or agents against
expenses, judgments and fines reasonably incurred and against certain other
liabilities in connection with any threatened, pending or completed action, suit
or proceeding, whether civil, criminal, administrative or investigative, by
reason of the fact that such person was or is a director, officer, employee or
agent of the corporation. The Certificate of Incorporation and the Bylaws of the
registrant provide for indemnification to the fullest extent permitted by
applicable law. The Certificate of Incorporation limits the liability of the
registrant's directors for monetary damages for breaches of the directors'
fiduciary duty of care. In addition, the Certificate of Incorporation requires
the registrant to indemnify its directors, officers, employees and agents
serving at the registrant's request against expenses, judgment (including
derivative actions), fines and amounts paid in settlement. This indemnification
is limited to actions taken in good faith in the reasonable belief that the
conduct was lawful and in or not opposed to the registrant's interests. The
Bylaws provide for the indemnification of directors and officers in connection
with civil, criminal, administrative or investigative proceedings when acting in
their capacities as agents of the registrant. In addition, the registrant has
entered into agreements with its directors and certain executive officers that
require it to indemnify such persons against expenses, judgments, fines,
settlements and other amounts actually and reasonably incurred (including
expenses of a derivative action) in connection with any proceeding, whether
actual or threatened, to which any such person may be made a party by reason of
the fact that such person is or was our director or officer, provided that such
person's conduct was not knowingly fraudulent or deliberately dishonest and did
not constitute willful misconduct. The registrant also maintains an officers and
directors liability insurance policy.

     The foregoing may reduce the likelihood of a derivative litigation against
the registrant's directors and executive officers and may discourage or deter
stockholders or management from suing directors or executive officers for
breaches of their duty of care, even though such actions, if successful, might
otherwise benefit the registrant and its stockholders.


Item 16. Exhibits and Financial Statement Schedules.


(a)      Exhibits


Exhibit Number                      Description of Document
----------------     ----------------------------------------------------------

1.1                  Form of Placement Agency Agreement**

4. (i).1.(a)         Amended and Restated Certificate of Incorporation of
                     Wild Oats (1)

4 (i).1.(b)          Certificate of Correction to Amended and Restated
                     Certificate of Incorporation of Wild Oats (1)

4 (i).1.(c)          Certificate of Amendment to Amended and Restated
                     Certificate of Incorporation of Wild Oats (3)

4 (ii).1             Amended and Restated By-Laws of Wild Oats (1)

4.2                  Specimen stock certificate (2)

4.3                  Rights Agreement dated May 22, 1998 between Wild Oats and
                     Norwest Bank Minnesota (4)

4.4                  Amendment No. 1 to Rights Agreement dated February 26, 2002
                     between Wild Oats and Wells Fargo Bank, N.A. (5)

5.1                  Opinion of Skadden, Arps, Slate, Meagher & Flom LLP**

23.1                 Consent of PricewaterhouseCoopers LLP*

23.2                 Consent of Ernst & Young LLP*

23.3                 Consent of Skadden, Arps, Slate, Meagher & Flom LLP.
                     Reference is made to Exhibit 5.1

24.1                 Power of Attorney**

______________
*   Filed herewith.
** Previously filed.

(1)  Incorporated by reference to Wild Oats' Annual Report on Form 10-K for the
     year ended December 28, 1996 (File Number 0-21577).

(2)  Incorporated by reference to Wild Oats' Registration Statement on Form S-1
     (File Number 333-11261).

(3)  Incorporated by reference to Wild Oats' Registration Statement on Form S-3
     (File Number 333-88011).

(4)  Incorporated by reference to Wild Oats' Registration Statement on Form S-8
     (File No. 333-66347).

(5)  Incorporated by reference to Wild Oats' Annual Report on Form 10-K for the
     year ended December 29, 2001 (File Number 0-21577).


Item 17. Undertakings

     The undersigned registrant hereby undertakes that:

     (1) For purposes of determining any liability under the Securities Act of
1933, the information omitted from the form of prospectus filed as part of this
registration statement in reliance upon Rule 430A and contained in a form of
prospectus filed by the registrant pursuant to Rule 424(b) (1) or (4) or 497(h)
under the Securities Act shall be deemed to be part of this registration
statement as of the time it was declared effective.

     (2) For the purpose of determining any liability under the Securities Act
of 1933, each post-effective amendment that contains a form of prospectus shall
be deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

     (3) That, for purposes of determining any liability under the Securities
Act, each filing of the registrant's annual report pursuant to section 13(a) or
section 15(d) of the Exchange Act that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered herein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
registrant pursuant to the provisions described under Item 15, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Securities Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officers or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act and will be governed by the final adjudication of such issue.


                                 SIGNATURES

     Pursuant to the requirements of the Securities Act, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Boulder, State of Colorado, on August 20, 2002.

                                          Wild Oats Markets, Inc.


Date:  August 20, 2002                    By: /s/ Perry D. Odak
                                          -------------------------------------
                                          Perry D. Odak
                                          Chief Executive Officer and President
                                          (Principal Executive Officer)

Pursuant to the requirements of the Securities Act, this registration statement
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.


               Signature             Title                                Date
               ---------             -----                                ----

                                                                    
By:             *
   -----------------------------
           Perry D. Odak             Chief Executive Officer, President   August 20, 2002
                                     and Director (Principal Executive
                                     Officer)


By:       *
   -----------------------------
           Edward F. Dunlap          Chief Financial Officer (Principal   August 20, 2002
                                     Financial and Accounting Officer)


By:       *
   -----------------------------
           John A. Shields           Chairman                             August 20, 2002


By:       *
   -----------------------------
           David M. Chamberlain      Vice Chairman                        August 20, 2002


By:       *
   -----------------------------
           Brian K. Devine           Director                             August 20, 2002


By:       *
   -----------------------------
           David L. Ferguson         Director                             August 20, 2002


By:       *
   -----------------------------
           James B. McElwee          Director                             August 20, 2002


By:       *
   -----------------------------
           Mo J. Siegel              Director                             August 20, 2002


*By:     /s/ Freya R. Brier
   -----------------------------     Attorney-in-Fact
   Freya R. Brier, as Attorney-in-Fact                                    August 20, 2002





                                INDEX TO EXHIBITS

Exhibit Number                      Description of Document
----------------     ----------------------------------------------------------

1.1                  Form of Placement Agency Agreement**

4. (i).1.(a)         Amended and Restated Certificate of Incorporation of
                     Wild Oats (1)

4 (i).1.(b)          Certificate of Correction to Amended and Restated
                     Certificate of Incorporation of Wild Oats (1)

4 (i).1.(c)          Certificate of Amendment to Amended and Restated
                     Certificate of Incorporation of Wild Oats (3)

4 (ii).1             Amended and Restated By-Laws of Wild Oats (1)

4.2                  Specimen stock certificate (2)

4.3                  Rights Agreement dated May 22, 1998 between Wild Oats and
                     Norwest Bank Minnesota (4)

4.4                  Amendment No. 1 to Rights Agreement dated February 26, 2002
                     between Wild Oats and Wells Fargo Bank, N.A. (5)

5.1                  Opinion of Skadden, Arps, Slate, Meagher & Flom LLP**

23.1                 Consent of PricewaterhouseCoopers LLP*

23.2                 Consent of Ernst & Young LLP*

23.3                 Consent of Skadden, Arps, Slate, Meagher & Flom LLP.
                     Reference is made to Exhibit 5.1

24.1                 Power of Attorney**

______________
*  Filed herewith.
** Previously filed.

(1)  Incorporated by reference to Wild Oats' Annual Report on Form 10-K for the
     year ended December 28, 1996 (File Number 0-21577).

(2)  Incorporated by reference to Wild Oats' Registration Statement on Form S-1
     (File Number 333-11261).

(3)  Incorporated by reference to Wild Oats' Registration Statement on Form S-3
     (File Number 333-88011).

(4)  Incorporated by reference to Wild Oats' Registration Statement on Form S-8
     (File No. 333-66347).

(5)  Incorporated by reference to Wild Oats' Annual Report on Form 10-K for the
     year ended December 29, 2001 (File Number 0-21577) Exhibit 5.1



                                                                   Exhibit 23.1



                     CONSENT OF INDEPENDENT ACCOUNTANTS


         We hereby consent to the incorporation by reference in this
Registration Statement on Form S-3 of our report dated March 25, 2002 relating
to the financial statements and financial statement schedule, which appears in
Wild Oats Markets, Inc.'s Annual Report on Form 10-K for the year ended December
29, 2001. We also consent to the reference to us under the heading "Experts" in
such Registration Statement.



PricewaterhouseCoopers LLP

Denver, Colorado
August 20, 2002





                                                                    Exhibit 23.2



                         CONSENT OF INDEPENDENT AUDITORS


We consent to the reference to our firm under the caption "Experts" and to the
use of our report dated November 17, 1999, with respect to the financial
statements of Sun Harvest Farms, Inc. as of September 28, 1999, December 29,
1998 and December 30, 1997, and for the nine-month period ended September 28,
1999 and the fiscal years ended December 29, 1998, December 30, 1997 and
December 31, 1996, included in the Annual Report on Form 10-K of Wild Oats
Markets, Inc. for the year ended December 29, 2001, which is incorporated by
reference in Amendment No. 3 to Form S-3 Registration Statement (filed on
August 20, 2002) of Wild Oats Markets, Inc. for the registration of 3,250,000
shares of its common stock.


                                                     Ernst & Young LLP


San Antonio, Texas
August 20, 2002