e425
Filed by PlanetOut Inc.
Pursuant to Rule 425 Under the Securities Act of 1933
And Deemed Filed Pursuant to Rule 14a-12
Subject Company: PlanetOut Inc.
Registration Statement No. 333-156726
Transcript of January 26, 2009 Conference Call
Nothing in this transcript shall constitute a solicitation to buy or an offer to sell shares
of Here Media Inc., the new public company formed in connection with the transaction
described in the conference call transcribed below. The offer and sale of such shares in the
transaction will only be made pursuant to an effective registration statement. Stockholders are
urged to read the Preliminary Proxy Statement/Prospectus that is included in the registration
statement on Form S-4 concerning this transaction on file with the Securities and Exchange
Commission because it contains important information. Investors may obtain this document for free
from the SECs web site at www.sec.gov or from PlanetOuts website at www.planetoutinc.com under
the tab Investor Center and then under the item SEC filings.
PlanetOut and its directors and executive officers may be deemed, under SEC rules, to be
participants in the solicitation of proxies from PlanetOuts stockholders with respect to the
proposed transaction. Information regarding PlanetOut and its directors and executive officers is
included in its annual report on Form 10-K filed with the SEC on March 11, 2008 and in other public
filings made from time to time with the SEC, which are available on the SECs website. More
detailed information regarding the identity of potential participants and their direct or indirect
interests in the transaction, by securities holdings or otherwise, are set forth in the
registration statement and Proxy Statement/Prospectus and other documents filed or to be filed with
the SEC in connection with the proposed transaction.
FINAL TRANSCRIPT
LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce Merger to Create Here
Media Inc.
Event Date/Time: Jan. 26. 2009 / 5:00PM ET
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reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
CORPORATE PARTICIPANTS
Karen
Magee
PlanetOut CEO
Paul
Colichman
Here Networks and Regent Entertainment Media President and CEO
Steve
Jarchow
Here Networks and Regent Entertainment Media Chairman of the Board of Directors
PRESENTATION
Operator
Good day, ladies and gentlemen, and welcome to the PlanetOut, Here Networks and Regent
Entertainment Media announced merger to create Here Media Inc. My name is Jerry and I will be your
coordinator for today. At this time, all participants are in a listen-only mode. (Operator
Instructions).
Also, we will be facilitating a question-and-answer session toward the end of todays conference.
(Operator Instructions). As a reminder, this conference is being recorded for replay purposes.
I would now like to turn the presentation over to your host for todays call, Ms. Karen Magee, CEO
of PlanetOut. Please proceed, maam.
Karen
Magee PlanetOut CEO
Thank you. Good afternoon, and welcome to PlanetOuts conference call to discuss the proposed
business combination with Here Networks and Regent Entertainment Media Inc. Im Karen Magee,
PlanetOuts Chief Executive Officer. Joining me on the call today is Dan Steimle, PlanetOuts Chief
Financial Officer; Paul Colichman, Chief Executive Officer and President of Here Networks and
Regent Entertainment Media; Steve Jarchow, Chairman of the Board of Directors of Here Networks and
Regent Entertainment Media; and Tony Shyngle, Chief Accounting Officer of Here Networks and Regent
Entertainment Media.
By now you should have received a copy of or have access to the January 9 press release announcing
the proposed business combination, the agreement and plan of merger, and the preliminary proxy
statement prospectus that PlanetOut and Here Media Inc., the newly-formed holding company filed
with the SEC. All of these documents are posted on the IR section of PlanetOuts corporate website
at www.PlanetOutInc.com.
As a reminder, during the course of the call, we may make forward-looking statements regarding
future events or performance. We caution you that the actual events or results may differ
materially from those forward-looking statements, and we refer you to the documents we have filed
with the SEC, including the PlanetOut quarterly report on Form 10-Q for the quarter ended September
30, 2008 and other public filings, including our preliminary proxy statement prospectus.
These documents identify factors and risks that could cause our actual results to differ materially
from the forward-looking statements. We do not undertake an obligation to update any
forward-looking information we provide today.
I will begin todays call with a discussion of the reasons behind the proposed merger and some
background on PlanetOuts businesses, and will then turn it over to Paul and Steve to provide a
description of the Here Networks and Regent Entertainment Media businesses and their vision for the
combined business going forward.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
As many of you are aware, the last several years for PlanetOut have been difficult. In late 2006,
shortly after I became CEO, it became clear that given challenges in our travel business and a need
to make a significant reinvestment to completely rebuild the heart of our Company, our flagship
website Gay.com, we would need access to more capital.
We secured a loan with OREX, and in early 2007, we explored a wide array of strategic alternatives,
including the possible sale of the Company. Unfortunately, the effort to sell the Company was
unsuccessful and we proceeded to raise funds through a [pipe] financing in the summer of 2007.
With that financing, we were able to eliminate our debt and embark on a strategy to streamline our
operations and focus our energy and our capital on the businesses that the Board and I believed
were core to our growth going forward.
Gay.com and our leading magazine brands Out, and The Advocate.
We sold our travel business and discontinued our international operations. We exited our e-commerce
business. We also endeavored to sell our adult publishing and e-commerce business, and we took
steps to reduce overhead wherever we could.
At the same time, we began a 15-month effort to rebuild Gay.com on an entirely new hardware and
software platform, and developed a strategy to lace the rest of our content-oriented Internet
properties together in a more cohesive and monetizable way.
In an effort to increase the profitability of our publishing business, we invested in our editorial
products and rate-based growth, consistent with our strategy to leverage our content and our
audience across our Internet and print properties. However, an incredibly challenging magazine
publishing market and significant turnover in our ad sales organization resulted in a continued
negative financial outlook for our publishing business.
Our online revenue streams were also under pressure, largely due to issues with our product
offerings increased competition, and questions in the advertising market about the ongoing
viability of our Company. Having cut as much cost as we believed we could without sacrificing the
effort to rebuild our website, engaged Allen & Company in January 2008 to explore all strategic
alternatives available to us, including the possible sale of the Company.
As you will read in our preliminary proxy statement, this was a lengthy process that was further
complicated by the worsening economic situation. A desire to reduce our losses as quickly as
possible and preserve cash, combined with what appeared to be primarily different interested buyer
groups, led us to separate the sales process with respect to our print and online assets, and
complete the sale of our publishing business to Regent Entertainment Media in the spring and summer
of 2008.
On the heels of divesting our publishing assets, we launched the new Gay.com at the end of
September. That was an enormous effort and in the ensuing months, we have made great progress in
improving the new Gay.coms stability and performance, and addressing the inevitable list of bugs
that surface in a new product. Most importantly, we now have a website which utilizes industry
standard hardware and software,
and we believe provides a flexible platform for enhancement and growth going forward.
The completion of our effort to relaunch Gay.com was an important accomplishment for our Company.
However, as we look ahead to increasingly competitive consumer and advertising markets and a deeply
challenged economic outlook, we do not believe we can count on improved revenue performance at this
time. Accordingly, we are taking major steps to reduce our expenditures even further, and last
week, announced a significant reduction in our workforce.
Given the evolving media landscape, I believe our proposed business combination with Here Networks
and Regent Entertainment Media is absolutely the right move from a strategic and financial point of
view. I believe the opportunity to distribute quality video content, such as that produced by Here
Networks, across multiple channels, while leveraging a leading collection of powerful brands and
URLs in the LGBT space is truly exciting.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
I also believe that Paul Colichman and Steve Jarchow are exactly the sort of passionate, creative
and entrepreneurial leaders that are needed to realize the full value of this opportunity.
Finally, I believe that this transaction and the resultant company, Here Media Inc., will be a win
for our stockholders and for the LGBT community.
Our Board considered many factors in reaching a decision to make the recommendation to you, our
stockholders, to combine PlanetOut with Here Networks and Regent Entertainment Media. Without
question, the most important in my mind is the strategic fit between PlanetOut, Here Networks, and
Regent Entertainment Media. The complimentary nature of our businesses and that our client bases,
the potential for a significant content technology, costs and revenue synergies, I believe will
position the combined Company to be able to compete more effectively than PlanetOut would be able
to on a stand-alone basis.
In addition, I expect the $4.7 million in cash that Here and Regent are contributing to the new
Company will provide important stability, at least in the near-term. I also believe that the
opportunity for PlanetOuts stockholders to become stockholders of and participate in the potential
growth of a larger, better-positioned company than PlanetOut on its own, is a powerful one.
Here Media will have more diverse assets, including and most importantly, video content, a broader
online network, and larger subscriber and advertiser basis. We believe that there will be
meaningful synergies from the proposed business combination resulting from cost savings programs,
which are anticipated to result primarily from downsizing the workforce across our organizations
and eliminating duplicate infrastructure, advertising, communication, professional fees and other
expenses.
We also expect to realize revenue synergies, primarily from leveraging a large and diverse
audience, bundled sales of Gay.com magazine and Here TV subscriptions, and across platform
advertising sales. Without question, the combined Company will have a leading, and it could be
argued, the leading collection of media assets focused exclusively on the LGBT market, and as a
result, will be able to provide a broader set of opportunities to advertisers wishing to reach this
highly attractive market.
And on this note, I would now like to turn it over to Paul Colichman, so that he can tell you more
about his businesses and the tremendous potential that he sees in combining these leading LGBT
assets. Paul?
Paul
Colichman Here Networks and Regent Entertainment Media President and CEO
Hello. Im going to try to flip through this PowerPoint with you all, but Im sure I will go
off-message consistently, as I am prone to. So, if anyone would like to ask specific questions,
again, while we go through the PowerPoint, click on the top of your screen, type them in, and well
try to integrate your questions on the subject were speaking about.
We have our grand first page, The 21st Century Entertainment Company; the Safe Harbor, which Im
going to click right through because why? Its the Safe Harbor. And well go on to the transaction
objectives.
An integrated media company in a rapidly-evolving multi-platform world. Here are the basic issues,
and were going to speak more about them in the pages to come. But the way people are viewing,
quote, television is changing so quickly and so dramatically, that its affecting every aspect of
the visual entertainment business. And we have been focused, really, Steve and my entire careers,
on creating media images, creating film, creating television.
As we started approaching the Here Network originally five years ago and we were focusing on the
LGBT niche, one of the big missions from moment one was, are we creating positive media images for
our community? And thats a big piece of our mission statement for the Company, because no
community really moves forward until they have good strong positive media images of themselves. And
getting those images out to as many people as possible in any way they want to get them is an
essential part of our business plan.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any
means without the prior written consent of Thomson Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
But in order to have a business plan, you have to have a business that works. So obviously, in
order to fulfill our mission as a company, an essential part of that is that the Company is a
profitable company it has a business plan that is with the zeitgeist of todays business and not
looking backwards.
So, with each of our assets, when we started them individually, as we started bundling them, we
kept having an eye towards the future. When we purchased the magazines from PlanetOut, everyone
goes, oh, my gosh. Why do you want to be in the magazine business? The magazine business is
terrible. Everyone is selling their magazines.
Well, that may be true; we didnt feel like we were entering the magazine business. We were buying
brands. And Advocate and Out, in particular, were two of the very best brands in this space. When
we talk to any of the advertisers that we spoke to and you mention The Advocate brand, whether
theyre straight or gay or whether theyre 20 or theyre 60, they knew The Advocate brand; it was
meaningful to them.
And so for us, when we were buying the magazines, we were buying the brands. And it was our job to
take those brands across platform and to make sure that we werent just viewing it as being in the
magazine business, but viewing ourselves as being in the cross-platform business.
The reason I bring that up at this early stage in the PowerPoint is the transaction objectives
remain similar for the properties were talking about now. Its not so much about buying a social
network per se, or the brands per se; its how you take that social network and those brands into
the future; how you integrate them with the other assets of the Company to achieve the mission of
the Company positive media images for our community on a go-forward basis within a business that
is a profitable, strong business.
Because thats part of our media image running a profitable, strong business is part of our
image as a community. This is an important company in that regard. And its important for it to
succeed in that regard.
So, well go through what the new and diverse revenue streams are. We will the cost reductions
are we will go through some of them, but basically its pretty straightforward stuff. These
companies do a lot of the same things. So there is a lot of overhead that overlaps. And obviously
we are going to rationalize that fairly quickly.
Also, we are content in our orientation as a company. Weve always been producers and people who
created content. Were not software developers. So we do come out the take of the Company is
slightly differently. We dont really view it as a technology company; we view it as a content
company that uses many, many technologies.
And the cross-promotional synergies are, of course, also obvious. The mantra of our staff is
content is marketing; content is marketing. Dont go buy an ad; create a piece of content that
excites people about your brand so that they will get involved with your other products.
So, those are the objectives of this transaction. They have also been the objectives of our Company
since we started on our GLBT initiative shortly after we produced Gods and Monsters, and realized
we actually had a knack for this stuff.
Move to the next page. [Just] a moment there.
Now lets kind of talk about media in general. Im not going to read the quote to you; it speaks
for itself. But what it really speaks to is that basic cable networks in general, the concept of
basic and broadcast cable is an embattled concept for everyone gay, straight, doesnt make any
difference. Whatever the company has, if youre relying on those revenues for your bottom line,
youre facing a problem right now.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media
Announce Merger to Create Here Media Inc.
One of the main reasons is people arent watching commercials. If you talk to your friends, find
out how many people are actually sitting and watching commercials. When I speak anecdotally to my
friends, almost no one is. Everyone has a DVR, and those that actually watch television on
television still, tend to tape it on their DVR and skip the commercials.
That means if youre an advertiser, youre paying for a spot, but youre not really sure what
youre getting. Thats a problem for advertisers. And although advertisers are still spending huge
amounts of money on basic cable, most of them arent very happy about it, because they dont feel
like they have that engaged viewer whos actually watching their ad.
Whats really happened is weve grown trained to not watch ads. Back before the DVR, we all just
watch ads. It was something that everyone just did. We accepted it as part of the bargain of
watching television. And it really was, because its what paid for television.
Well, when technology arrived, and I remember my first replay TV that automatically skipped the
commercials, which I thought, wow, thats really amazing, when people could start skipping the
commercials, they can. Once they can, they do. Once you have that ability everyone goes, yes, I
watch the news at night but I start it 10 minutes late so I can skip the commercials. Its a
problem. Its a problem marketing people want to reach those consumers.
So, you can either wring your hands and say its a problem or you could say, all right, lets just
skip that altogether. Lets move to where the audience is going and be a part of the next wave of
success, as opposed to crying about the fact that things have changed; because, of course, things
are always changing.
I lived through the music business, and there was a business that disappeared within a 12-month
period of a time almost, as listeners started getting their content in a different way. And all of
a sudden, the sale of CDs was not the mother lode that it once was; anything but.
I think were going through a similar period right now in video entertainment. I think its pretty
clear to everybody involved theres a lot of analysts on this call who are a lot smarter than I
that will probably say the same thing. But clearly, viewing patterns are shifting away from
traditional ad-supported TV, to get back to the bullet point.
In order to if you want to show your content in ways other than the traditional ways of showing
it, you need to reduce your production costs significantly. So you can essentially shape the costs
to the revenues; you can have a profitable model. And one of the exciting aspects, and frankly, one
of the main reasons we want to do this particular venture, is the next real step is the integration
of social networks with content. And when we get to the next slide, there was a great example last
week of it.
But integrating professionally produced content to enhance user experience. And I need to underline
that professionally produced content point, because if youre an advertiser, youre not putting
your ad in general on user-generated content. Theres copyright issues, theres branding issues
do you want your brand next to something that has not been professionally produced, professionally
edited, with a professional media company? And the answer is you probably dont.
Only a small percentage of the videos on YouTube, in spite of this enormous reach, can actually
have ad support to go with them. A very small percentage I forget what the percentage is, but
its like 3%; double-check me on the exact number, but its a small number.
So thats not a revenue model. And again, we have to be responsible for creating a revenue model.
So although its cool that lots of people submitting their user-generated videos onto a site and
having lots of traffic, how do you monetize that traffic? You cant put ads on the user-generated
video. You can put banner adds on the pages, but those are becoming less fashionable right now.
Again, thats not the zeitgeist of the time; buying more just-standard online advertising is not
growing nearly as quickly as video ads.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce Merger to Create Here Media Inc.
So, you get the idea. Well keep going. Ive already dealt with part of this. Up there in the
corner, CNN kicked everyones butt last week when they integrated Facebook users live with the
inauguration. And it was actually just a great way to watch the inauguration and incredibly 21st
century in its approach. And they won you know, pretty much every major trade said CNN hit it
out of the park by integrating these things.
And keep in mind that with Gay.com, we have a social network yes, on some of it, we go, everyone
says, oh, you compete with Facebook. You know, you do and you dont. And the reason you dont is
because anyone who says, Im going to be the next Facebook, is probably somewhat delusional. It
could happen; thats not reliable.
What we have is a social network thats aimed at a particular niche. And Peter Chernin from Fox was
quoted recently on TV, where he said Soon, everyone will have multiple profiles on different
social networks. Of course, he was hoping to have most of them on MySpace. But the people will have
multiple profiles.
A Gay.com profile is for your gay identity. Its for when you identify with that, with our
community, and that may be different than your Facebook profile. Maybe its for political reasons
that its different. Maybe its for social reasons, but its different. And one of the things that
was most notable here at The Advocate during the election was the palpable change in energy after
Prop 8 passed.
We have a lot of 20-somethings and young people who have not been involved in activism in the past.
And they all basically had an assumption that California was a liberal state and that there would
be no way that Prop 8 could pass. And when it did, it literally awakened a giant the gay youth
of America are now awake. They now realize that it can happen to them. And where Harvey Milk may
have succeeded in his Prop 6 initiatives back in the day, we failed in Prop 8 and in other states
as well.
And the need for everyone younger and older in our community to have their gay identity is becoming
increasingly important. And Gay.com provides that resource. It provides a place where the community
can get together for everything from political activism to entertainment to dating. There is
its such a flexible tool now thats been redesigned. Theres room for womens issues, theres room
for all kinds of issues that previously were kind of left by the wayside by the old technology. The
stage has been set to allow this very diverse and powerful tool to do its job.
But in order to do its job, in my belief, you need professional content produced by our own
community driving those positive media images to give it its full value and life both the social
networking giving life to the professional content and professional content giving life to the
social network.
So, again, to go back to the slides for just a moment Im really bad at staying on message, so I
apologize but its really talking about that online advertising experiencing slower growth, and
that video advertising experienced greater growth; user generated sites are losing marketshare to
studio-produced or professionally-produced sites; and the engagement of social networks. And one of
the things thats really strong on Gay.com is the chat function. And so, chat combined with
professional content very, very powerful and dynamic.
So, we will move to the next page. And there. Is it up there yet? Up there it is. So, for
shorthand, were calling this the Gay Hulu. I dont know how many of you have used Hulu, but I use
it all the time. I think its great. And it really is one of those future sites where 21st century
television lives today in a world where mega-broadband is growing by the moment. And its going to
continue to grow because its just great, and once you get on it, you never want to get off of it.
Everything moves so quickly, and the video pictures are so beautiful.
As the world heads into mega-broadband, servicing video content through it is going to become what
we used to think of as television, whether that mega-broadband actually is attached to a TV or to a
computer or a mobile device. And I just got a note from my assistant explain what Hulu is.
Okay. All right.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce Merger to Create Here Media Inc.
Hulu is a professional content site that is used by Fox and Universal, among others, to play the
same content that is often being played right on TV. So, if you for any reason miss the episode of
24 that you wanted to see because you were out that night and forgot to DVR it, good news; you can
go to Hulu and you can watch that episode of 24.
And whats great about it is because theyre realizing people are escaping the commercials, theyre
putting a very small amount of commercial time into a typical television hour. So again, it varies
from title to title, but on a typical episode of 24, which I watch on Hulu, you get a 15-second
video spot at the beginning; about 15 minutes, in you may get a 30. You may get one other 30
somewhere in there, but you have like a minute to a minute and one-half of commercials that take
you through what would normally be a television hour with something like 18 minutes 16 minutes,
depending on the network of commercial time.
So obviously, a significant decrease in the amount of commercials youre being asked to watch to
pay for the viewing of that show. Because watching commercials pays for television shows. Thats
without the revenue, theres no way for these networks to keep producing them.
So theyre experimenting with ways that are innocuous enough that people dont want to bother
skipping the commercials and actually technically cant so easily. Because by the time you skip it,
its over. And thats the idea of the gay Hulu solution to basically the new Gay.com will
essentially consist of gay Hulu sitting side by side with the Gay.com social network.
And I know this is rather small and this is a very preliminary design of what were planning on
doing, but you can see that it lets you forward videos to friends; there will be movie chatrooms;
you can become a fan of a video, have that content on your user site. Its just an integration of
video into the social network that is Gay.com.
And so the concept is, take whats going on in media, dont fight it; run with it. And really take
advantage of the fact that you have this social network, and rather than worrying that youre not
competing with Facebook, create a special virtual place that Facebook doesnt have, for your
community.
And again, going back to the what just went on politically in California and other states,
anyone who says, oh, gosh, gay people dont need that place anymore; gay people have been
completely integrated into mainstream media; gay peoples political needs are being met, I think
are, in my opinion, delusional.
I think we have 20 more years minimum of a fight on our hands. Were going to need to be just like
all smart politicians very web-savvy. We need to be very connected as a community. We need to
have a lot of self-esteem about who we are. We need to deliver those media images and give
self-esteem to those who dont have it, and help them on their journey and move forward.
All right. Company overview. Pretty straightforward stuff. The online side of the Company will
include all of the big URLs Gay.com, Out.com, Advocate.com, and with the Gay.com URL adding in
the entire gay Hulu aspect of itself. Currently, those sites sit at over 3 million monthly unique
visitors.
Publishing, we talked about a little bit Advocate, Out, HIV Plus, are our three biggies. Their
annual circulation is still over 5 million. And I will tell you, the value of those brands to
advertisers is still really important. What we have been doing to make those brands more valuable
is selling 360 advertising packages; not focusing on just buying magazine pages, because all
magazines are problematic in that regard.
We dont want to focus on that. We want to focus on these brands. We want to focus on the
desirability of these brands to advertisers. And when this works, were selling events, were
selling online, were selling prints, were selling pre-roll, were selling poster roll thats
what gets someone excited these days because they get a really engaged viewer; someone who really
is seeing their ad and paying attention to it.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce Merger to Create Here Media Inc.
Here Networks is our SBOD/Linear service, which we like to refer to as gay HBO, because thats our
aspiration. And its available on all major cable systems in the country. And if its not
available, it will be shortly on both satellite providers in their On Demand systems, as they add a
mega-broadband component to their current one-way satellite delivery.
So, we are well-known with the cable operators. Were getting carried pretty much everywhere you
can be carried, with an exception of a few smaller cable systems. Were on both of the telcos,
mega-broadband brands, Verizon FiOS and ATT U-verse. So, thats whats going on over at the cable
network.
Filmed entertainment is really the production business. And Steve and I have been doing that it
seems like forever. But weve been doing it together for over 15 years. And as independent
filmmakers, weve always had to make films and television shows for much lower budgets than large
media companies. We never had the luxury of being able to spend more. And necessity being the
mother of invention, we had a lot of invention on how to make high-quality cable and theatrical
product for very, very low prices.
And we will, later on in our discussion, just walk through an example of how we put one of these
movies together, because I always feel like people are afraid of production. They always feel like
production is scary. We have found production to be a very reliable and profitable business for us
for many, many, many, many years. In fact, it has been responsible for giving us the cash to
actually feed all of our other missions and initiatives.
So, we produced over 150 hours of original programming last year and we plan to do the same thing
in this coming year. So, turning the page.
Just to give you an idea of some of our carriers and where Here Networks is carried I really
just like all the little purple exclamation marks, which is why I included this slide but you
get the idea.
And for any of you who dont know Here, just to be pointed about it, Here has its own original
movies, original series, original documentaries and original music specials through its own music
publishing arm, Here Tunes. And we also are one of the big acquirers of independent gay and lesbian
product from around the world. And we have had a special focus on world cinema recently, as we try
to get many diverse positive images of our community to be seen by everyone.
And by the way, one of the films that we bought recently as part of our world cinema initiative,
received a nomination for Best Foreign Film from the Oscars this past week. So were pleased about
that. So, were picking some good ones, apparently.
So moving on, filmed entertainment. Again, talking about the fact that we have continuously, for
years, done hours and hours and hours of this all the time and were really good at it. And its
been a reliable revenue generator for us. And we just put a few of our titles here, because Gods
and Monsters, we always put up because it was really the film that broke us into the GLBT niche,
which received Steve? How many its received three Oscar nominations? Two Oscar
nominations?
Steve
Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
Three Oscars nominations and won one.
Paul
Colichman Here Networks and Regent Entertainment Media President and CEO
And one for Bill Condon as Best Adapted Screenplay. Bills actually the Executive Producer of the
Oscars this year. And Too Cool for Christmas we could in because it is a group of what we call our
dual purpose movies and I dont really like that phrase, but thats what they are where we
actually do a straight version and a gay version of our films. The actual film we produce is the
gay film, and then what we do is replace certain scenes with straight scenes that we do to sell to
certain international markets
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
who will not buy our gay version. We always try to sell the gay version first, but if theres a
market that wont buy the gay version, we will sell them the straight version or oftentimes, people
buy both.
And that allows us to generate more revenue out of these titles, which is all good. Dantes Cove
was kind of a was our first breakout series; Sexy Gay Buffy, that is planning to go into
production this year because we just cant stop. And Hot Gay Comics represents a whole group of our
lower-priced series; things that are produced entirely in-house, tend to be non-story form as
opposed to story form story form being more expensive. But again, all designed around positive
images of our community for our community. So Ill flip to the next page.
Distribution. These are just some of our buyers from around the world that support the product that
we produce, and have for a very, very long time. And we have, wherever possible with our content,
maintained the broadband rights for it in most countries of the world. So, not in every country,
because some of our bigger buyers simply demanded the broadband rights, but in most cases, weve
been able to maintain broadband rights on an international basis.
So, shortly after we get through absorbing we just got through absorbing the magazines; well
get through absorbing this merger, we will focus on the launch of the international players, so
that content can be viewed in countries around the world by members of our community.
Moving on, [this is] the same dual purpose movie that we purposely put on the a couple of slides
ago. We wanted you to see how we make these, so you get an idea of how we do them and why we do
them. This is a little bit of our secret sauce, but were going to generally share it with you
here, because we didnt want people to have the feeling that production was a hugely risky
business.
This particular picture cost us a little bit over $1,500,000. Thats the Steve, was that the US
or the Canadian? That was the US special, wasnt it?
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
The US.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
That was the US, the dollar budget. This film was produced in Canada, as are many of our films. It
is not in this PowerPoint, but we own a small percentage I think its 13%, 14%, Steve?
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
14%.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
14% on Out TV in Canada, which is the digital must-carry network in Canada, meaning that the
Canadian government demands that every cable and satellite provider carry the channel, part of
their social initiative. And we have a small percentage ownership of that. In fact, the plan is to
change Out TVs Canadas name to Here TV Canada sometime this year, as soon as we can work out all
of the technical side of that.
But Im also a Canadian-landed immigrant, so qualify for the Canadian subsidies. But we work
largely with our Canadian partner, James Shavick, who owns Out TV with his wife, Joy MacPhail.
Weve worked with James for almost the full 15 years weve been
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
a company. James has always been our Canadian production partner. And James arranges for the
subsidies, as well as Canadian sales.
When you are a Canadian content picture, your picture is worth more in Canada. So the broadcasters
who have envelopes from government will pay you much higher prices than they would for a similar
US-made or non-Canadian-made picture. So these are all done as Cabco Films, Canadian content films.
And thus we can get enhanced sales for those pictures, and that really helps the bottom line.
In the case of this particular movie, it sold to multiple networks in multiple Windows, which was
also very helpful. The subsidies come both from provincial subsidies and federal subsidies. In this
case, British Columbia, which is where we which is our primary Canadian production center.
So, you start out at $1,530,000, then you subtract out the Canadian sales and subsidies, which are
all banked by the Canadian banks. So youre not using your cash for that. Basically, you work with
the Canadian banks and they pre-bank those subsidies and sales for you. So it gets your cash
investment down in this case, to about $530,000 for the whole movie.
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
And Paul, I might mention that thats the maximum number we try to put into any particular picture.
Thats kind of our target.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
Yes. So, the actual budget may vary, but our investment, which we try to keep at $0.5 million, but
sometimes we go a little bit more if we want a particular star or something else is going on that
we think is important to enhance the picture. But thats where we try to keep the investment.
And in many cases, were able to keep our investment down significantly lower than that. And its
only rarely that we go above that.
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
Were doing a lot of pictures right now where the investment is a couple hundred thousand or less
our portion of it.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
Our portion of it which is where we try to be. Because thats the way you take the amount of
money that we have and create millions and millions and millions of dollars of content. Its kind
of a shadow form of financing for independent film and television.
And its been intriguing to use this, which weve been doing for years and years, for other
networks, for our own network. And weve been Steve and I have produced for most of the major
basic cable networks; certainly have sold acquisitions to them if we havent produced specifically
for them.
And so our concept in starting Here when we did was, lets use the same techniques that were using
to help other peoples business, help our own business. And even if we have limited distribution to
start, as technology catches up with us, we will own and control that content, so we can profit
from it later. And youre fast-forwarding ahead five years, seeing the next step in that process,
which is essentially mega-broadband distribution of that content.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
To continue on this, though, the net production cost of $530,000, Here paid an internal license fee
to ourselves of $200,000. Lifetime licensed the non-gay version for $400,000, so we were able to
get $600,000 out of the US from those two licenses. There was also some DVD revenues, et cetera,
that fall into the other revenues category, which also includes foreign. And buyers for this
particular film Steve, tell me if Im wrong, was TF1? or was it M6 for this?
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
It was M6.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
M6? And in Spain, was it Antena Tres or TeleCinco?
Steve Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
I think it was Antena Tres.
Paul Colichman Here Networks and Regent Entertainment Media President and CEO
I think it was as well. So we have a number of buyers in each territory, and its our job, of
course, to get the best price in each of the territories. And in certain territories, we had output
deals, where as long as we make the film within a certain set of parameters, we can put the film to
those buyers.
And that is how we create the financing to make a lot of these productions that would not make
financial sense if you were having to write the whole check yourself. And you can see when you
start to do 150 hours of content a year, how much youd be spending if you were really spending
if you werent getting all these sales and subsidies coming in. So and that the profit from that
activity has helped us fund really all of our other activities.
Turning the page. Regent Entertainment Media is really the company that we bought the magazines
into, so to speak. That was the company that bought the magazine assets from PlanetOut. And we have
worked very, very hard on the digital side of those brands not only providing The Advocate with
its very first digital editor, but providing all of those brands with their first video content.
And if you go to Out.com, you will be able to see Im not quite sure whats up right with the
Out 100, we made into a television special, but we cut it up into segments. I think thats still on
Out.com. If not, theres something else up video-wise.
Advocate.com, we were fortunate enough last week, during the inauguration, to sit down with Bishop
Robinson and to get a were doing a whole special on him, which we took five or six minutes out,
so that The Advocate could be relevant and pertinent during the inauguration, especially since HBO
managed to leave his prayer out of their broadcast of the opening ceremonies, which is a problem in
and of itself. Well keep moving on.
The compelling gay market. This youve all heard this before to some extent. The reason we laid
it out visually in this way is to really show how far as a community we have come in 10 years. 1997
was not all that long ago. It seems like forever ago, but it wasnt all that long ago. And at that
time, even these important seminal brands were having a lot of trouble getting more than just a
handful of advertisers to come to the table.
And the growth in the number of advertisers over the last 10-plus years has been rather
astonishing. And whats really interesting about that now, as advertisers in general are looking at
how they spend their money very carefully, what were providing them
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any
means without the prior written consent of Thomson Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
here, with this new Here Media opportunity, is a way to reach not only an engaged viewer, but to
reach an engaged viewer at a lower price than attempting to reach the general audience, because of
how we scale the entire business.
Were creating a great value for our advertisers. And as we all now, gay and lesbian consumers are
great consumers, especially during times when families and other people may be experiencing the
recession to a point where theyre not spending, there is an argument that the gay and lesbian
community is a bit more recession-proof. And that theres simply because of its greater
disposable income, and frankly, because at this moment, we still have fewer gay and lesbian
households with children and other demands.
So its important to note that although we are entering a recession, like in all bad situations,
there are opportunities. And if you design your solution properly, you become that opportunity for
people. And thats what we try to do here.
Going to the next page a discussion of Steve and I. And Steve and I have been business partners
for over 15 years and are best of friends. Steve is straight, but a huge gay supporter. And his
daughter Boo, who is part of our community, is actually working at The Advocate now. And shes an
amazing young woman.
And Steve has been is not only the best father I think Ive ever met, but is probably one of the
most extraordinary supporters of our community that you will ever find. He has never hesitated to
reach into his pocket or into his heart whenever our community needed something. And I am very
proud that he is my partner and feel that I chose very wisely.
We have produced or distributed over 200 motion pictures and television shows together. We are a
good, sophisticated management team. Were very entrepreneurial. We have pretty much always been
playing with our own money. So, losing it never seemed like a good option. So we have worked very
hard not to do that and havent.
And Steve and I, for the first year of this new venture, are going to take a $1 salary each, which
Tony is trying to figure out how youre going to divide into 52 paychecks for us, but were going
to let him work on that.
Then were going to move to the transaction. Im going to let Steve talk, because you must be sick
of me. I know I am. Steve?
Steve
Jarchow Here Networks and Regent Entertainment Media Chairman of the Board of Directors
Well, the structure of the transaction is fairly straightforward. As Paul indicated, the holding
company which will own these assets is Here Media. That company will own PlanetOut 100%. It will
also own 100% of Here Networks and what Paul referred to as Regent Entertainment Media, which is
the company that acquired from PlanetOut the brands, which are currently in magazine form that are
being rather rapidly converted to a combination of print and digital.
It will also include, integrated within Here Networks, our full-blown production and distribution
operation. We are moving the people who have worked for Paul and myself and have run that business,
for the last 10 years, into that business because that is an integral part of operating a TV
network.
And if you read the recent press, a number of the major studios are combining their TV operations
with their studio operations. And weve studied that and decided that that makes a lot of sense for
us as well. We obviously dont carry the overheads that they do by any stretch of the imagination.
We run our Company very tightly. And Paul and I are intimately involved in the management of the
business and the greenlighting and the production of the content for our various activities. And
that is what this Company will own. And we think its a terrific combination.
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12 |
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
In terms of the ownership, the PlanetOut shareholders will own 20% of the common stock. Our group
will own 80% of the common stock. But an interesting and important aspect of this is that we have
effectively subordinated our piece to a limited liquidation right or preference for the PlanetOut
shareholders at $4 per shares. And effectively, what that means is if the Company is sold or
liquidated during the next four years, the first $4 per share goes to each of the PlanetOut
shareholders shares of stock.
And this, in effect, provides a floor as to what can be lost by the PlanetOut shareholders in the
transaction. It was intended to give all of you a confidence level that were prepared to take
what, in the case of our Here Networks business, is five years of work and a great deal of capital
investment, generated from profits from our other ventures as well as our own money, and put that
behind your investment.
And in addition, take what Paul alluded to, as our 15 years of production activities and going
forward, subordinate that as well. And that is designed not only to protect you, but also to give
you a confidence level that we mean business on this. And we are going to be working extremely
diligently and hard to make this a success.
Were taking effectively no salaries for the first year. The benefit we expect to receive from this
is going to come from the value created in the transaction. And we feel good about our prospect of
success. We think we know what can be done here, and we think we have a structure which rewards us
appropriately for contributing the assets we are contributing; also rewards us appropriately for
the success we think we can have, but protects the PlanetOut shareholders at a level that is
appropriate, relative to the value of their contributions.
So, that is the basic structure. The transaction structure is described on the next page, where
essentially, were contributing what were contributing. Id described that youre contributing
what youre contributing. Were also adding to the kitty $4.7 million in cash. This was a
negotiated number based on a lot of conversations with management and the Board and with Allen &
Company.
And again, it leaves you with a 20% ownership position and a much stronger, integrated company. And
very importantly, the special stock protection of $4 per share with respect to the downside on the
transaction.
So that is in effect the basic structure. It was discussed over an extensive period of time and I
think it strikes a nice balance. And for us, we are really excited about the challenge and the hard
work and what it will take, and we think this structure puts it in a way that gives us a chance to
create a real value for you and for ourselves.
And we believe that if we can do this successfully and we think we will be successful that
this will create a valuable business and a business that can be built into something that goes
beyond itself.
Ill also point out something that is noted on a subsequent chart, which is that the Company is
effectively facing delisting it doesnt qualify for listing on a stock exchange at the moment
because of its reduction in value and its not meeting other criteria. So, the Company will continue
to be a publicly traded company and a public reporting company. It will be traded over the counter,
so you will have the ability to buy and sell the stock.
Given the stock performance over the last couple of years and given the current value of the stock,
obviously theres a limited liquidity in the stock right now. We dont think the current structure
of not being listed on a stock exchange and only being over the counter company, given the current
situation with respect to this specific company and the marketplace, is going to change your
liquidity one iota.
And our plan is to continue to do public reporting, because it is required to provide that kind of
information; for the next year or so, to not provide guidance, because we dont think thats a
useful exercise. But our goal is to work very diligently to get this Company to a point were it is
cash profitable and earnings profitable by the end of 09 with the prospect if it qualifies, and
we think we can get it to the point where it might well qualify have the Company relisted as
appropriate, hopefully at a more robust value, and give ourselves a chance, together with you, to
create significant additional value.
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13 |
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment
Media Announce Merger to Create Here Media Inc.
So, Paul, Ill turn it over to you to wrap up with our immediate objectives and then our long-term
objectives.
Paul
Colichman Here Networks and Regent Entertainment Media President and CEO
All right. Im going to do it all in five minutes, because thats how much time we have left. So,
the immediate and long-term within five minutes.
Stabilize operations and integrate the online platforms. We spoke to that a bit earlier. We have a
lot of things that we do in common. And those things that we can now do jointly will enable us to
free that staff up to create more content for our now-joint operation. And when we can use those
people to create more content, content is marketing; content drives viewership; it all becomes a
positive situation.
So we are going to reallocate those resources in a way that make these sites a better place to come
visit. Theres more to do; theres more reason to stay, and with better quality content so that
advertisers will look to us first when theyre trying to reach our community.
Again, there are some cost reductions through operational efficiencies and elimination of duplicate
overheads. By the way, thats not just people. So I know people immediately think, oh, the big
the axe is coming. Well, first of all, we run a very lean staff to begin with, and Karen has
already done a massive staff reduction. I certainly cant say there wont be any more staff
reductions, but theres a lot of other ways to cut overheads that may make more sense. And also,
theres an opportunity to redeploy certain people from doing one thing to doing something else that
may be more productive for the Company.
Back to the revenue-generating initiatives, well, that goes without saying. Cross-sell
professionally-produced content across multiple platforms as well. I think Ive talked your ear off
about that already throughout this presentation. But I think were going to be in a very unique
situation on a go-forward basis to serve our community and our advertisers by doing that activity.
Im now getting the three-minute sign. Im going to start hurrying. Further objectives. Profitable
company serving the gay demo worldwide. Obviously, if youre not profitable, youre not going to be
around. And we do consider ourselves of service to our demographic worldwide. And our missions is
always in the forefront of our minds every day when we come to work.
Lifting on a major stock exchange as soon as we qualify. Steve went over that. Focusing on
profitability and stability. I think we have done that in our business plan. And we will consider
other opportunistic acquisition possibilities, if they make strategic sense for our business.
And in conclusion, Im going to let me see, Ill just read these off to you and then hand it to
Karen to conclude. Listen, our revenue comes from subscriptions both to the social network and the
television network. Transactional business, advertising across all platforms the way were
designing this is incredibly powerful and scalable. We should be able to grow this in a very
reasonable period of time.
Were a content-oriented company; were not a software-oriented company. We have a huge amount of
experience at that and we love it. And we are literally tapping into todays zeitgeist whats
going on in media today.
Karen? Before our time runs out?
Karen
Magee PlanetOut CEO
Right. With just two minutes to go, Id like to wrap up with a description of our next step.
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14 |
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
FINAL TRANSCRIPT
Jan. 26. 2009 / 5:00PM, LGBT PlanetOut, Here Networks and Regent Entertainment Media Announce
Merger to Create Here Media Inc.
We have submitted our preliminary proxy statement prospectus to the SEC. That needs to go through
an approval process, which is likely to take at least several weeks. Once we have SEC approval, we
can distribute the proxy statement prospectus to our shareholders, and approximately 30 days later,
hold a shareholder meeting to seek approval for the transaction. So, depending on how long the
approval process takes, we are hopeful that a closing can take place early in the second quarter.
I hope that we have been successful in our effort to articulate the benefits and opportunities that
we all believe are presented by this proposed business combination, and to share our enthusiasm for
what we believe will be a new company with extraordinary potential.
As Paul so clearly outlined in his remarks, we believe that the strategic fit between PlanetOut,
Here Networks and Regent Entertainment Media, and the complementary nature of these respective
businesses, their client bases and their audiences, will result in a combined Company with greater
financial and market strengths than either business on its own, and will increase will create
increased value for all of our shareholders.
Thank you for joining us today.
Operator
Thank you for your participation in todays conference. This concludes the presentation. You may
now disconnect.
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© 2009 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.