FORM 6-K
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of October, 2002
Brazilian Distribution Company
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(Translation of Registrant's Name Into English)
Av. Brigadeiro Luiz Antonio,
3126 Sao Paulo, SP 01402-901
Brazil
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(Address of Principal Executive Offices)
(Indicate by check mark whether the registrant files or will file
annual reports under cover of Form 20-F or Form 40-F.)
Form 20-F X Form 40-F
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(Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)
Yes No X
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COMPANHIA BRASILEIRA DE DISTRIBUICAO (CBD)
ELETRO STORES GAIN STRENGTH UNDER THE
EXTRA BANNER AND BECOME EXTRA ELETRO
Sao Paulo, October 30, 2002 - On November 14, Eletro (the chain of electronic
products/home appliances of the Pao de Acucar Group) will begin to operate under
the Extra Eletro banner. The change is part of the restructuring of the Eletro
Division, that now gains the strength of the name Extra Hipermercados.
In practice, Extra gains 51 stores in the state of Sao Paulo, now with employees
specialized in electronic products/home appliances and differentiated financial
services, such as extended guarantee and insurance. And Eletro can count on,
directly, the flexibility in terms of forms of payment, the banking
correspondent service, media force, more variety in bazaar and furniture section
and higher competitiveness in prices from Extra.
The incorporation of Eletro by Extra will result in synergies in the management,
better negotiations with suppliers and improvement in communication with the
clients. Since the beginning of the year, the Management and the category
management of both Divisions have been operating in a unified manner, which,
from now on, will also occur in marketing, with the creation of the Extra-Eletro
flag.
With this measure, CBD increases its competitiveness in the electronic/home
appliances products segment and further stress the presence of the Extra banner
in the state of Sao Paulo.
COMPANHIA BRASILEIRA DE DISTRIBUICAO THOMSON FINANCIAL INVESTOR RELATIONS
Fernando Tracanella Doris Pompeu
Gerente de Relacoes com Investidores Fone: 55 (11) 3848 0887 ext.208
Fone: 55 (11) 3886 0421 E-mail: doris.pompeu@thomsonir.com.br
Fax: 55 (11) 3884 2677
Email: pa.relmerc@paodeacucar.com.br
Website: http://www.grupopaodeacucar.com.br
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Statements included in this report regarding the Company's business outlook and
anticipated financial and operating results regarding the Company's growth
potential. constitute forward-looking statements and are based on management
expectations regarding the future of the Company. These expectations are highly
dependent on changes in the market general economic performance of the home
country industry and international markets therefore they are subject to change.
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SIGNATURES
Pursuant to the requirement of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
COMPANHIA BRASILEIRA DE DISTRIBUICAO
Date: October 31, 2002 By: /s/ Augusto Marques da Cruz Filho
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Name: Augusto Marques da Cruz Filho
Title: Chief Financial Officer
By: /s/ Aymar Giglio Junior
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Name: Aymar Giglio Junior
Title: Investor Relations Officer