UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                Date of Report (Date of earliest event reported)
                                  July 30, 2009

                          STURM, RUGER & COMPANY, INC.
             (Exact Name of Registrant as Specified in its Charter)

          DELAWARE                    001-10435                06-0633559
(State or Other Jurisdiction   (Commission File Number)       (IRS Employer
      of Incorporation)                                   Identification Number)

                  ONE LACEY PLACE, SOUTHPORT, CONNECTICUT 06890
               (Address of Principal Executive Offices) (Zip Code)

        Registrant's telephone number, including area code (203) 259-7843

      Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

      |_|   Written communications pursuant to Rule 425 under the Securities Act
            (17 CFR 230.425)

      |_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act
            (17 CFR 240.14a-12)

      |_|   Pre-commencement communications pursuant to Rule 14d-2(b) under the
            Exchange Act (17 CFR 240.14d-2(b))

      |_|   Pre-commencement communications pursuant to Rule 13e-4(c) under the
            Exchange Act (17 CFR 240.13e-4(c))



Item 7.01. Regulation FD Disclosure.

      We are furnishing this Report on Form 8-K in connection with the
disclosure of information during a conference call and webcast on July 30, 2009
discussing our second quarter 2009 financial results. The transcript of the
conference call and webcast is included as Exhibit 99.1 to this Report on Form
8-K.

      The information in this Report on Form 8-K (including the exhibit) is
furnished pursuant to Item 7.01 and shall not be deemed to be "filed" for the
purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or
otherwise subject to the liabilities of that section. This Report on Form 8-K
will not be deemed an admission as to the materiality of any information in the
Report that is required to be disclosed solely by Regulation FD.

      The text included with this Report on Form 8-K and the replay of the
conference call and webcast on July 30, 2009 is available on our website located
at www.ruger.com/corporate/, although we reserve the right to discontinue that
availability at any time.

      Certain statements contained in this Report on Form 8-K (including the
exhibit) may be deemed to be forward-looking statements under federal securities
laws, and we intend that such forward-looking statements be subject to the safe
harbor created thereby. Such forward-looking statements include, but are not
limited to, statements regarding market demand, sales levels of firearms,
anticipated castings sales and earnings, the need for external financing for
operations or capital expenditures, the results of pending litigation against
the Company including lawsuits filed by mayors, attorneys general and other
governmental entities and membership organizations, the impact of future
firearms control and environmental legislation, and accounting estimates.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date made. The Company undertakes no
obligation to publish revised forward-looking statements to reflect events or
circumstances after the date such forward-looking statements are made or to
reflect the occurrence of subsequent unanticipated events.

Exhibit No.     Description

99.1            Transcript of conference call and webcast conducted on July 30,
                2009.


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                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.

                                        STURM, RUGER & COMPANY, INC.


                                        By: /S/ THOMAS A. DINEEN
                                            ------------------------------------
                                            Name:  Thomas A. Dineen
                                            Title: Principal Financial Officer,
                                                   Vice President, Treasurer and
                                                   Chief Financial Officer

Dated: July 30, 2009


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