DEFA14A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 14A INFORMATION

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Securities Exchange Act of 1934

 

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IOMEGA CORPORATION


(Name of Registrant as Specified In Its Charter)

  


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Filed by Iomega Corporation

Pursuant to Rule 14a-12

Under the Securities Exchange Act of 1934

Subject Company: Iomega Corporation

Commission File No. 001-12333

This filing relates to the proposed acquisition of ExcelStor Great Wall Technology Limited, a Cayman Islands company (“EGWTL”), and Shenzhen ExcelStor Technology Limited, a PRC company (“SETL”) by Iomega Corporation (“Iomega” or the “Company”) from Great Wall Technology Company Limited, a People’s Republic of China company (“GWT”), ExcelStor Group Limited, a Cayman Islands company (“EGL”), ExcelStor Holdings Limited, a British Virgin Islands company (“EHL” and, together with GWT and EGL, the “Selling Shareholders”), pursuant to the terms of a Share Purchase Agreement, dated as of December 12, 2007 among Iomega, the Selling Shareholders, EGWTL, and SETL (the “Proposed Acquisition”). The following PowerPoint slides will be used by Iomega’s management for investor presentations regarding the Proposed Acquisition beginning on January 8, 2008:


IOMEGA Corporation
IOMEGA Corporation
January 7,
2008


2
Statements
in
this
presentation
regarding
goals
for
rapid
growth
and
enhanced
profitability
in
2008,
the
highlights
of the ExcelStor Acquisition (“Transaction”), accretion; potential
incremental sales; access to and launch of new products; cross-selling opportunities; potential
new markets and market sizes; access to China markets; partnering with CEC; Transaction
synergies; all pro forma financial and performance estimates after closing the Transaction
including 2008, 2009 and 2010 incremental revenue, income and synergy estimates; cost
savings; operating leverage; tax benefits and rates; and all other statements that are not
purely historical are forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995.  All such forward-looking statements are based upon
information available to Iomega as of the date hereof, and Iomega disclaims any intention or
obligation to update any such forward looking statements. Actual
results could differ materially
from the current expectations.
Factors that could cause or contribute to such differences include the failure to close the
Transaction; post closing integration challenges; difficulties in realizing cost savings and
synergies; difficulties in accessing and launching new product lines; downturn or loss of any
major customer; a downturn or sale of any ExcelStor OEM customer; a lack of success of new
products due to market and competitive pressures; restructuring or other charges necessary
as part of the integration; legal, compliance, accounting or Sarbanes Oxley issues arising from
a complex global operation; unforeseen technical or manufacturing challenges; reactions or
changes to business relationships resulting from the Transaction; unexpected cost or burden
increases resulting from the Transaction; ability to maintain stringent quality assurance
standards; availability of critical product components; the failure or delay of any sole source
supplier; products and technology obsolescence; manufacturing and inventory issues;
management turnover; cultural or communication issues adversely impacting the integration;
intellectual property rights; competition; litigation; difficulties realizing the tax strategy,
Government inquiries or directives; general economic and/or industry-specific conditions; and
the other risks and uncertainties identified in the reports filed from time to time by Iomega
with the SEC, including Iomega's most recent Forms 10-Q and 10-K.
Cautionary Note About Forward-
Cautionary Note About Forward-
Looking Statements
Looking Statements


3
1995 –
2005:  The ZIP Years
In 1995, Iomega (which was founded in 1980 and went public on
the NYSE in 1983) launched the ZIP drive
The ZIP drive was the right product at the right time
Huge need to save and transport large data files
Proprietary technology
High margins
Few competitors
The ZIP drive took off and generated tremendous sales and
profitability for Iomega
Iomega leveraged the ZIP drive to build solid worldwide sales
channels and a very strong brand
After years of strong profits, Iomega became unprofitable in 2003
Sales of ZIP exceeded $1 billion per year from 1997 through 1999
As Zip entered the final stages of its product life cycle, Iomega
became unprofitable and struggled


4
Q1 2006: A New Management Team Came
in and Overhauled the Operation
Some of the changes made:
Replaced all but one of the senior executives
Reduced headcount 30%
Changed the organizational design
Flattened the decision making process
Improved time to market dramatically
Revamped our supply chain and replaced many of our partners
The results have been:
By Q3’06 returned to profitability (for the first time in 3.5 years)
Have been profitable every quarter since
By Q4’06 we achieved YoY revenue growth (for the first time in
over 8 years)
Have had YoY revenue growth every quarter since
In 2008 we expect to continue to grow at a rapid pace while
enhancing profitability


5
Iomega’s Key Assets
Iomega’s Key Assets
Globally Recognized Brand Name
External HDD, network storage drives and managed services offerings
Large, loyal installed base with over 60 million drives sold
Strong Channel Presence in Europe and Americas
Broad channel coverage focused on Consumer / SOHO / SMB markets
Strong platform for potential future products
Europe –
70%
U.S. –
28%
Asia-Pacific –
2%
Highly Scalable Global Infrastructure
Able to handle significantly more revenue than we currently generate
Headquartered in San Diego, CA with 253 employees
Sales offices worldwide
Strong Financial Performance
Profitable revenue growth
$69.4
million
in
cash,
no
debt
as
of
9/30/07
Broad Patent Portfolio


6
Today We Focus on the Storage and
Today We Focus on the Storage and
Services Markets
Services Markets
Product
Product
Description
Description
Portable
storage
products
with
2.5”
to
3.5”
drives
Targets the Consumer and SOHO markets
NAS and NHDD storage for backup and disaster recovery
Targets the Consumer, SOHO and SMB markets
Enterprise quality managed services for SMBs
Key relationships with leading security vendors
Backup storage products, removability and transport
Targets the SMB market


7
Iomega Has World-Class
Iomega Has World-Class
Distribution Channels
Distribution Channels
Retail /
E-tail
Sold at over 11,500 stores in
the Americas, Europe and Asia
Integrated into Iomega’s
online strategy
Direct
Marketers
Distributors
Iomega.com
A cost effective channel to
reach small businesses,
medium / large enterprises,
government and education
Indirect sales channel for
NHDD, NAS and REV
Iomega reaches over 65,000
VARs worldwide through its
distributor network
Comprehensive channel
program with 15,000
registered resellers in the U.S.
and Europe
Approximately 1 million unique
visitors, and 75,000 software
and driver downloads per
month 
Quarterly sales through the
website are approximately $2 -
$2.5 million


8
Iomega Today:
Iomega Today:
Doing Well But Under-Leveraged
Doing Well But Under-Leveraged
Leverage brand and channels with
new products
Scale to leverage existing
infrastructure
Extend business beyond external
HDD business
Penetrate Asian market where
currently under-represented
Key Initiatives
Key Initiatives
Strengths
Strengths
Global brand recognition
Strong worldwide distribution
channel
Recent growth and momentum
Profitable with $69.4 mm in cash
(as of 9/30/07)
Ability to scale revenues without
adding significant infrastructure
Broad patent portfolio


9
Will remain a public company (NYSE: IOM) headquartered in San Diego, CA
9 Board Members: 5 from GWT / CEC and 4 from Iomega
Management
Acquisition of ExcelStor Technology, a subsidiary of Great Wall
Technology (GWT) and China Electronics Corporation (CEC), by Iomega
Transaction Summary
Transaction Summary
-On Dec 12, 2007, Iomega announced a definitive
-On Dec 12, 2007, Iomega announced a definitive
agreement to acquire ExcelStor-
agreement to acquire ExcelStor-
Transaction
Consideration
All stock consideration
~140 mm post-transaction fully diluted shares outstanding
Post-transaction ownership:
Pro Forma
Company
Closing
Approval by Great Wall and Iomega shareholders
HSR and PRC regulatory approvals
Anticipated to close mid-year 2008
Value
Transaction value of $275 mm, based on Iomega’s
Market Cap of $183 mm
Implied ExcelStor multiples of 0.24x ‘08 Rev; 4.9x ‘08 EBITDA; 12.1x ‘08 PE
Financial Impact
Accretive w/o synergies (excl. one-time transaction-related costs)
Substantially more accretive assuming synergies
GWT / CEC (43%)
Iomega (40%)
Other ExcelStor Investors (17%)
Dr. Z.X. Chen (Pres. of CEC)
Lu Ming (VP of CEC and Pres. of GWT)
Stephen David (Current Chair of Iomega)
Jon Huberman (Current CEO of Iomega)
Eddie Lui (Current CEO of ExcelStor)
CEO: Jonathan Huberman
Pres. / COO: Thomas Kampfer
Exec Chairman: Eddie Lui
CFO: Preston Romm


10
Key Transaction Benefits
Key Transaction Benefits
Creates a global Consumer Storage and
Creates a global Consumer Storage and
Electronics Company
Electronics Company
Combines Iomega’s global brand and channels
Combines Iomega’s global brand and channels
with ExcelStor’s China presence and
with ExcelStor’s China presence and
manufacturing capabilities
manufacturing capabilities
Drives significant incremental sales in adjacent
Drives significant incremental sales in adjacent
Consumer Electronics markets in partnership
Consumer Electronics markets in partnership
with CEC sister companies
with CEC sister companies
Combines best talents from both companies to
Combines best talents from both companies to
create an experienced global management
create an experienced global management
team
team
Cash EPS accretive
Cash EPS accretive


11
ExcelStor at a Glance
ExcelStor at a Glance
Privately held; founded in 2001 by former Seagate and Connor
Peripheral Executives
Headquartered in Shenzhen, China, with 2,700 total employees
Manufacturer of internal / external hard drives and storage
systems with a strong OEM relationship with major HDD company
This strategic OEM relationship represents approximately 84% of
revenue
ExcelStor
produces
over
20
million
single-platter
drives
per
year
Manufactures and sells other HDD & storage products, including
Iomega’s REV products
2007 Revenue forecasted at $818.2 mm and net income of 
$18.3 mm
ExcelStor branded products represent 12% of revenue
World-class manufacturing expertise
Design services


12
Single-Platter 3.5”
Single-Platter 3.5”
HDD Market Share
HDD Market Share
Single-platter drives
account for ~65% of 3.5”
market
ExcelStor produces over
20 mm units per year of
single-platter
3.5”
HDDs
Worldwide HDD Sales (units) of 3.5”
Multi-Platter
35%
Single-
Platter
65%
Market Size:
285 mm
185 mm
185 mm
100 mm
100 mm
20 mm
20 mm
165 mm
165 mm
Single-Platter 3.5”
HDD Vendor Shares (units)
Source:  Industry estimates. 
ExcelStor:
11%


13
Overview of The CEC Organization
Overview of The CEC Organization
CEC
Over 60
holding
companies
CGC
10 companies similar
to Great Wall and
some are
publicly traded
Great Wall
Technology
(0074.HK)
12 other
similar companies
and some are
publicly
traded
ExcelStor
100%
62%
62%
Monitors
LCD TVs
Software
Semiconductor
MP3 Players
Consumer
Electronics
China Electronics Corporation
CEC is a PRC Government-owned
conglomerate and CEC’s affiliates
generate over $16 Billion in revenues 
Approximately 50% ODM / OEM
Approximately 50% branded
products
CEC controls over 1,000 companies
and 10,000 products
CEC will indirectly control 43% of
Iomega
Very limited distribution in the
Americas and EMEA
Portfolio company sectors include
PCs
Notebooks
Servers
HDD
Cell Phones
PDAs


14
CEC Sister Companies Include:
CEC Sister Companies Include:
Great Wall Technology Co., Ltd.
China National Electronic Corp.
Shanghai Hua Hong (Group) Co., Ltd.
Amoi Electronics Co., Ltd.
CEC Holding Co., Ltd.
SED Electronics Industry Corp.
China National Software & Service Co., Ltd.
CEC Corecast Co., Ltd
Wuhan Zhongyuan Electronics Co., Ltd
China Electronics Financial Co., Ltd
China Integrated Circuit Design Co., Ltd
Panda Electronics Co., Ltd
Shanghai Pudong Software Park Co., Ltd.


15
($ in millions, except per share data)
Comparative Valuation Summary
Comparative Valuation Summary
(1)
2007 ExcelStor net income excludes pre-tax transaction related expenses of $4.0 mm ($3.7 mm net income).
(2)
2007 Iomega net income excludes:
i.
Non-cash pre-tax goodwill impairment charge of $3.0 mm ($1.8 mm net income) incurred in Q1 and Q2;
ii.
Pre-tax
transaction
related
expenses
of
$2.0
mm
($2.0
mm
net
income)
incurred
in
Q2,
Q3
and
Q4;
and
iii.
Pre-tax restructuring benefit of $0.2 mm ($0.1 mm net income) incurred Q1, Q2 and Q3.
Iomega
Offer Price
At Market
for ExcelStor
As of 1/3/08
Stock Price
$3.28
% of 52-Week High
57.0%
Equity Value
$275.1
$183.4
Debt
8.0
0.0
Cash
51.1
69.4
Enterprise Value
$232.0
$114.0
Pro Forma Ownership (100% Stock)
60.0%
40.0%
EV / Revenue
ExcelStor
Metric
(1)
Iomega
Metric
(2)
CY 2007E
$818.2
0.28x
0.37x
$308.4
CY 2008E
981.8
0.24x
0.30x
383.6
EV / EBITDA
CY 2007E
$38.5
6.0x
11.3x
$10.1
CY 2008E
47.1
4.9x
8.0x
14.2
Equity Value / Net Income
CY 2007E
$18.3
15.0x
25.8x
$7.1
CY 2008E
22.8
12.1x
18.2x
10.1
Multiples
Value


16
Market Expansion Opportunities
Market Expansion Opportunities
Significant opportunity to sell CEC products globally
New Iomega will gain immediate access to large markets
such as PCs and LCD panels post closing
Note:  Estimates from IDC and Industry Research.  HDD forecast includes internal and external drives.
(1)
Computer peripherals market includes (i) mice and keyboards, (ii) video web cameras and (iii) audio and gaming peripherals. 
Source: IDC, Morgan Keegan research report dated 2/28/07 and Logitech.
Market Size ($ billions)
Market Size ($ billions)
Units Produced (millions)
Units Produced (millions)
$6
$30
$36
$144
$71
$10
$28
$193
$120
$37
Mobile PC
LCD TV
LCD
Monitor
HDD
Computer
Peripherals
2011
2007
+7.5%
CAGR
+14.0%
CAGR
(6.0%)
CAGR
+5.6%
CAGR
482
147
113
71
177
194
163
676
Mobile PC
LCD TV
LCD Monitor
HDD
+14.5%
CAGR
+23.2%
CAGR
+4.7%
CAGR
+8.8%
CAGR
2011
2007
+12.5%
CAGR
(1)


17
Significant Synergies
Significant Synergies
Revenue
Gross Margin
Sell additional CEC products through Iomega’s
global channel
Revenue potential:
LCD Monitors
LCD & HD TVs
PCs / Laptops / Servers
Other peripherals
Consumer Electronics
Sell additional Iomega products in China
Sell ExcelStor products in North America and
Europe
Cost savings on Iomega products due to
ExcelStor manufacturing efficiencies
Tax
Significant reduction in pro forma tax rate
achieved through step-up of ExcelStor assets
Effective tax rate going-forward ~ 12%
Operating Leverage
Scale revenue with small incremental op ex
investment


18
Pro Forma Operations
Pro Forma Operations
2008 is a Year of Transition
2008 is a Year of Transition
Revenue
Revenue
Net Income
Net Income
$308
$230
$384
$982
$818
$720
$70
2006A
2007E
2008E
Iomega
ExcelStor
Synergies
$950
$1,127
$1,435
$10
$3
$7
$18
$18
$23
$8
2006A
2007E
2008E
$20
$25
$41
(1)
2007 Iomega net income excludes:
i.
Non-cash pre-tax goodwill impairment charge of $3.0 mm ($1.8 mm net income) incurred in Q1 and Q2;
ii.
Pre-tax
transaction
related
expenses
of
$2.0
mm
($2.0
mm
net
income)
incurred
in
Q2,
Q3
and
Q4;
and
iii.
Pre-tax restructuring benefit of $0.2 mm ($0.1 mm net income) incurred Q1, Q2 and Q3.
(2)
2006
Iomega
net
income
reconciliation
see
previously
filed
10K
and
10Qs.
(3)
2007
ExcelStor
net
income
excludes
pre-tax
transaction
related
expenses
of
$4.0
mm
($3.7
mm
net
income).
(1)
(2)
(3)
($ in millions)


19
Significant Revenue and
Significant Revenue and
Cost Synergies Expected
Cost Synergies Expected
$243
$70
$500
2008E
2009E
2010E
$19.4
$8.5
$34.3
2008E
2009E
2010E
($ in millions)
Incremental Revenue
Incremental Revenue
Pre-Tax Synergies
Pre-Tax Synergies
-Tax Synergies
Tax Synergies


20
Pro Forma Tax Benefits
Pro Forma Tax Benefits
Geographic Tax Rates
U.S. ~ 0%
Cayman Islands ~ 0%
Europe ~ 18%
China
btwn
7.5%
25.0%
over
next
7
years
Blended Tax Rate ~ 12%


21
Pro Forma 2008E Cash
Pro Forma 2008E Cash
Earnings Per Share
Earnings Per Share
Iomega Stand Alone 2008E Earnings  
$10.1
$10.1
Plus: ExcelStor Stand Alone Earnings
$22.8
$22.8
Plus: Net Income Impact
$1.0
$8.4
Pro Forma 2008E Cash Net Income
$33.9
$41.3
Per Share Basis
Iomega Stand Alone 2008E EPS
$0.18
$0.18
2008E Cash EPS Accretion
$0.06
$0.12
Pro Forma 2008E Cash EPS
$0.24
$0.30
($ in millions, except per share data)
(1)
Assumes adjustments from interest income lost due to cash transaction expenses and an adjusted tax rate of 12% for the
combined company. 
(2)
Pro forma cash net income and EPS is non-GAAP and excludes transaction-related restructuring costs and amortization of
intangibles.
Without
Without
Synergies
Synergies
With
With
Synergies
Synergies
(2)
(1)
(2)
(2)


22
Pro Forma Balance Sheet
Pro Forma Balance Sheet
($ in millions)
Cash, Equivalents and
Short-Term Investments
Total Assets
Total Debt
Total Liabilities
Shareholders’
Equity
Iomega
Iomega
$ 69.4
205.5
0.0
111.0
94.4
ExcelStor
ExcelStor
Pro Forma
Pro Forma
$ 51.1
240.4
8.0
178.5
61.9
$ 120.5
445.9
8.0
289.5
156.3
(1)
(1)
Iomega and ExcelStor balance sheets as of Q307
(2)
Pro forma balance sheet excludes transaction expenses.
(1)
(2)


23
Pro Forma Ownership
Pro Forma Ownership
4.7%
ExcelStor / Iomega
Management
6.1%
ExcelStor
Foxteq Holdings
6.1%
ExcelStor
H&Q Asia Pacific
18.8%
Iomega
Top 10 Institutions
21.2%
Iomega
Other Institutional &
Retail Investors
100.0%
43.1%
Ownership
Ownership
ExcelStor
Affiliation
Affiliation
Pro Forma Total
CEC Subsidiaries
Investors
Investors
Source: Iomega Management and FactSet.


24
Conditions to Closing
Conditions to Closing
Approvals by both shareholders
Approvals of relevant antitrust and regulatory
agencies
All government approvals
Applicable Hong Kong and PRC Government
requirements
HSR and other principals
No material adverse effect of Iomega / ExcelStor
stand alone business
Anticipated to close mid-year 2008


Important Additional Information for Investors and Stockholders

In connection with the transaction, the Company intends to file a proxy statement with the SEC. INVESTORS AND STOCKHOLDERS ARE STRONGLY ADVISED TO READ THE PROXY STATEMENT WHEN IT BECOMES AVAILABLE, BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION. Investors and stockholders may obtain a free copy of the proxy statement (when it becomes available) and other documents filed by the Company at the SEC’s website at http://www.sec.gov. A free copy of the proxy statement when it becomes available may also be obtained from the Company, by calling Investor Relations at (801) 332-3585 or by writing to Iomega Corporation, Attn: Investor Relations, 10955 Vista Sorrento Parkway, San Diego, CA 91230.

The Company, EGWTL, SETL, the Selling Shareholders and each of their respective executive officers and directors may be deemed to be participants in the solicitation of proxies from the stockholders of the Company in favor of the transaction. Information about the executive officers and directors of the Company and their ownership of the Company’s common stock is set forth in the proxy statement for the Company’s 2007 Annual Meeting of Stockholders filed with the SEC on April 13, 2007 and the Company’s Current Reports on Form 8-K filed with the SEC on September 27, 2007, November 8, 2007, December 12, 2007, and December 20, 2007. Certain directors and executive officers of the Company may have direct or indirect interests in the transaction due to securities holdings, pre-existing or future indemnification arrangements, vesting of options or rights to severance payments if their employment is terminated following the transaction. Additional information regarding the Company, EGWTL, SETL, the Selling Shareholders and the interests of each of their respective executive officers and directors in the transaction will be contained in the proxy statement regarding the transaction that will be filed by the Company with the SEC.