FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * WESLEY NORMAN H   2. Issuer Name and Ticker or Trading Symbol FORTUNE BRANDS INC [FO] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 520 LAKE COOK ROAD 3. Date of Earliest Transaction (Month/Day/Year) 03/03/2010 (Street) DEERFIELD, IL 60015 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, Par Value $3.125 03/03/2010   M(1)   94,471 A $ 30.54 246,093 D   Common Stock, Par Value $3.125 03/03/2010   S   94,471 D $ 45.01 (2) 151,622 D   Common Stock, Par Value $3.125 03/04/2010   M(1)   101,678 A $ 30.54 253,300 D   Common Stock, Par Value $3.125 03/04/2010   S   101,678 D $ 45.01 (3) 151,622 D   Common Stock, Par Value $3.125               16,126 (4) I By Fortune Brands Retirement Savings Plan Trust

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Options (Right to Buy)

$ 30.54

03/03/2010

M(1)

94,471

09/24/2002

09/24/2011

Common Stock

94,471

$ 0

101,678

D

Options (Right to Buy)

$ 30.54

03/04/2010

M(1)

101,678

09/24/2002

09/24/2011

Common Stock

101,678

$ 0

0

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
WESLEY NORMAN H 520 LAKE COOK ROAD DEERFIELD, IL 60015	X

Signatures

/s/Angela M. Pla, Attorney-in-Fact for Norman H. Wesley		03/05/2010
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Reflects the exercise of stock options granted under the issuer's long-term incentive plans.
(2)	The price in column 4 is the weighted average sale price of the shares, which includes 51,836 shares sold at $45.00; 18,732 shares sold at $45.01; 15,985 shares sold at $45.02 and 7,918 shares sold at $45.03.
(3)	The price in column 4 is the weighted average sale price of the shares, which includes 81,796 shares sold at $45.00; 6,287 shares sold at $45.01; 6,146 shares sold at $45.02; 587 shares sold at $45.03; 1,600 shares sold at $45.04; 3,009 shares sold at $45.05; 1,903 shares sold at $45.06; 100 shares sold at $45.07 and 250 shares sold at $45.08.
(4)	The number of shares reported as held by the Fortune Brands, Inc. Retirement Savings Plan Trust represents the undersigned's proportional beneficial interest in the common stock held in the Trust as of March 3, 2010.
Remarks: On March 3, 2010, Mr. Wesley exercised 94,471 stock options granted to him under the issuer's Long-Term Incentive Plans and subsequently sold the shares acquired upon exercise.  On March 4, 2010, Mr. Wesley exercised 101,678 stock options granted to him under the issuer's Long-Term Incentive Plans and subsequently sold the shares acquired upon exercise.  After these transactions, Mr. Wesley continues to directly own 151,622 shares of the issuer's common stock. He also continues to own 938,237 options to purchase the issuer's common stock and has the right to recieve 50,000 restricted stock units.  Mr. Wesley also indirectly owns 16,126 shares of the issuer's common stock through his participation in the Fortune Brands Retirement Savings Plan.

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