UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

Check the appropriate box:

|_|   Preliminary Proxy Statement

|_|   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))

|_|   Definitive Proxy Statement

|_|   Definitive Additional Materials

|X|   Soliciting Material Pursuant to Section 240.14a-12

                          FRANKLIN CAPITAL CORPORATION
                (Name of Registrant as Specified In Its Charter)

    -----------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|   No fee required.
|_|   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      (1)   Title of each class of securities to which transaction applies:
            ________________

      (2)   Aggregate number of securities to which transaction applies:
            ________________

      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):
            ________________

      (4)   Proposed maximum aggregate value of transaction: __________________

      (5)   Total fee paid: ______________

|_|   Fee paid previously with preliminary materials.


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|_|   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

      (1)   Amount Previously Paid:_______________

      (2)   Form, Schedule or Registration Statement No.: ________________

      (3)   Filing Party: ________________

      (4)   Date Filed: _________________

ON JULY 22, 2004, FRANKLIN CAPITAL CORPORATION ISSUED THE FOLLOWING PRESS
RELEASE:

                          FRANKLIN CAPITAL CORPORATION

                                  PRESS RELEASE
                                  July 22, 2004

      Franklin Capital Corporation (AMEX: FKL) announced today that on July 5,
2004, Franklin entered into a Stock Purchase Agreement with Quince Associates,
LP, pursuant to which Quince agreed to purchase from Franklin 650,000 shares of
common stock of Excelsior Radio Networks, Inc., at a price of $2.50 per share,
and warrants to purchase 87,111 shares of common stock of Excelsior, at a price
of $2.50 per share less the per share exercise price payable under the warrants,
for an aggregate purchase price of $1,739,210. This purchase price is subject to
a potential adjustment whereby, in the event that the per share net proceeds
from any liquidation of Excelsior exceed $3.00 (or an amount equal to $3.00 plus
$0.50 multiplied by the number of years, up to five, elapsed since the closing
date of the sale), Franklin will be entitled to receive 80% of the value greater
than $3.00 (or such other applicable amount) per share. The purchase price
adjustment for the sale will expire as of a date 5 years following the closing
of the sale.

      As of March 31, 2004, Franklin's investment in Excelsior represented 57.1%
and 96.7% of Franklin's total assets and net assets, respectively. On June 30,
2004, Franklin sold 200,000 shares of Excelsior common stock to Quince, at a
price of $2.50 per share, for an aggregate purchase price of $500,000. The terms
of this sale included a potential purchase price adjustment whereby, in the
event that the per share net proceeds from any liquidation of Excelsior exceed
$3.00 (or an amount equal to $3.00 plus $0.50 multiplied by the number of years,
up to five, elapsed since June 30, 2004), Franklin will be entitled to receive
80% of the value greater than $3.00 (or such other applicable amount) per share.
This purchase price adjustment will expire as of June 30, 2009.

      The shares of Excelsior common stock and warrants to purchase shares of
Excelsior common stock to be sold to Quince pursuant to the Stock Purchase
Agreement represent all of Franklin's remaining interest in Excelsior. Pursuant
to the terms of the Stock Purchase Agreement, the closing of the sale is
contingent upon the receipt by Franklin of stockholder approval of the sale at
an upcoming special meeting of Franklin's stockholders, the date of which shall
be announced separately by Franklin.


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      In connection with the transaction, Franklin will be filing a proxy
statement and other relevant documents concerning the transaction with the
Securities and Exchange Commission (SEC). STOCKHOLDERS OF FRANKLIN ARE URGED TO
READ THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC
WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
Investors and security holders can obtain free copies of the proxy statement and
other documents when they become available by contacting Franklin Capital
Corporation at 450 Park Avenue, New York, New York 10022, or at (212) 486-2323.
In addition, documents filed with the SEC by Franklin will be available free to
charge at the SEC's web site at http://www.sec.gov.

      Franklin and its executive officers and directors may be deemed to be
participants in the solicitation of proxies from the stockholders of Franklin in
favor of the transaction. Information about the executive officers and directors
of Franklin and their ownership of Franklin stock is set forth in the proxy
statement for Franklin's 2003 Annual Meeting of Stockholders. Certain directors
and executive officers of Franklin may have direct or indirect interests in the
transaction due to securities holdings, pre-existing or future indemnification
arrangements or vesting of options, or, in the case of Stephen L. Brown,
Chairman & CEO of Franklin, rights to certain severance payments. Additional
information regarding Franklin and the interests of their executive officers and
directors in the transaction will be contained in the proxy statement that will
be filed by Franklin with the SEC.

      Forward-looking Statements

      This news release contains forward-looking statements, including
statements regarding the potential proceeds from the transaction and the
anticipated timing of these transactions. Readers are cautioned that these
forward-looking statements are predictions based only on current information and
expectations that are inherently subject to change and future events or results
may differ materially. Readers are referred to the documents filed by Franklin
with the SEC, specifically the most recent reports on Form 10-K and 10-Q, which
identify important risk factors that could cause actual results to differ from
those contained in these forward-looking statements. Among the important factors
or risks that could cause actual results or events to differ materially from
those in the forward-looking statements in this release are: the transactions
may not be completed on a timely basis or at all; anticipated benefits of these
transactions may not be realized; global economic conditions; uncertainties in
the geopolitical environment; international operations; litigation involving
patents, intellectual property and state and federal securities litigation
matters; and possible disruption in commercial activities occasioned by
terrorist activity and armed conflict. The information in this release is
current as of the date of this release, but may not remain accurate as of any
future date. Franklin does not undertake any duty to update the information
provided in this release, except as otherwise required by law.

CONTACT: Stephen L. Brown Chairman & C.E.O. Franklin Capital Corporation, 450
Park Ave., Ste. 2002, New York, NY 10022, Telephone No. 212-486-2323.

ON JULY 23, 2004, FRANKLIN CAPITAL CORPORATION FILED A FORM 8-K WITH THE
SECURITIES AND EXCHANGE COMMISSION, WHICH INCLUDED THE FOLLOWING TEXT:


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ITEM 5. OTHER EVENTS AND REQUIRED FD DISCLOSURE.

      Background

            As of March 31, 2004, an investment by Franklin Capital Corporation
      ("Franklin") in certain equity securities of Excelsior Radio Networks,
      Inc. ("Excelsior") represented 57.1% and 96.7% of Franklin's total assets
      and net assets, respectively.

            On June 30, 2004, Franklin entered into a stock purchase agreement
      (the "June Purchase Agreement") with Quince Associates, LP, a Maryland
      limited partnership ("Quince"), pursuant to which Franklin sold to Quince
      200,000 shares of Excelsior common stock, at a price of $2.50 per share,
      for an aggregate purchase price of $500,000 (the "June Sale"). Pursuant to
      the June Purchase Agreement, Franklin and Quince agreed on the terms of a
      potential purchase price adjustment with respect to the June Sale whereby,
      in the event that the per share net proceeds from any liquidation of
      Excelsior exceed $3.00 (or an amount equal to $3.00 plus $0.50 multiplied
      by the number of years, up to five, elapsed since June 30, 2004), Franklin
      will be entitled to receive 80% of the value greater than $3.00 (or such
      other applicable amount) per share. The purchase price adjustment for the
      June Sale will expire as of June 30, 2009.

      Reported Event

            On July 5, 2004, Franklin entered into a second stock purchase
      agreement (the "July Purchase Agreement") with Quince, pursuant to which
      Quince agreed to purchase from Franklin 650,000 shares of Excelsior common
      stock, at a price of $2.50 per share, and warrants to purchase an
      additional 87,111 shares of Excelsior common stock, at a price of $2.50
      per share less the per share exercise price payable under the warrants,
      for an aggregate purchase price of $1,739,210 (the "July Sale"). As with
      the June Sale, pursuant to the July Purchase Agreement, Franklin and
      Quince agreed on the terms of a potential purchase price adjustment with
      respect to the July Sale whereby, in the event that the per share net
      proceeds from any liquidation of Excelsior exceed $3.00 (or an amount
      equal to $3.00 plus $0.50 multiplied by the number of years, up to five,
      elapsed since the closing date of the July Sale), Franklin will be
      entitled to receive 80% of the value greater than $3.00 (or such other
      applicable amount) per share. The purchase price adjustment for the July
      Sale will expire as of a date 5 years following the closing of the July
      Sale.

            Pursuant to the terms of the July Purchase Agreement, the closing of
      July Sale is contingent upon the receipt by Franklin of stockholder
      approval of the July Sale at an upcoming special meeting of Franklin's
      stockholders, the date of which shall be announced separately by Franklin.
      The shares of Excelsior common stock and warrants to purchase shares of
      Excelsior common stock to be sold to Quince pursuant to the July Purchase
      Agreement represent all of Franklin's remaining interest in Excelsior.

            Copies of the July Purchase Agreement and the June Purchase
      Agreement are filed herewith as exhibits and are incorporated by reference
      herein.

      Additional Information

      In connection with the July Sale, Franklin will be filing a proxy
statement and other relevant documents concerning the transaction with the
Securities and Exchange Commission (the "SEC"). STOCKHOLDERS OF FRANKLIN ARE
URGED TO READ THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH
THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION. Investors and security holders can obtain free copies of the proxy
statement and other documents when they become available by contacting Franklin
Capital Corporation at


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450 Park Avenue, New York, New York 10022, or at (212) 486-2323. In addition,
documents filed with the SEC by Franklin will be available free to charge at the
SEC's web site at http://www.sec.gov.

      Franklin and their executive officers and directors may be deemed to be
participants in the solicitation of proxies from the stockholders of Franklin in
favor of the July Sale. Information about the executive officers and directors
of Franklin and their ownership of Franklin stock is set forth in the proxy
statement for Franklin's 2003 Annual Meeting of Stockholders. Certain directors
and executive officers of Franklin may have direct or indirect interests in the
July Sale due to securities holdings, pre-existing or future indemnification
arrangements or vesting of options, or, in the case of Mr. Brown, rights to
certain severance payments. Additional information regarding Franklin and the
interests of their executive officers and directors in the July Sale will be
contained in the proxy statement that will be filed by Franklin with the SEC.


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