Lutra Brings a Magical Fan-Driven Character Personalization Experience to Life
San Francisco, California--(Newsfile Corp. - May 3, 2025) - Lutra, the CES award-winning tech startup behind digital ownership service CLAM, unveiled a new offering powered by its proprietary Character Studio engine, enabling fans to magically transform global icons into personalized versions that reflect their own styles without breaking brand guidelines or IP law.
Character Studio examples using public domain art. Courtesy of Lutra.
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"Character Studio turns passive fandom into active co-creation," said Seon Jong-Yeop, Lutra's Founder & CEO. "By enabling personalized transformations, fans build a deeper emotional connection with beloved characters, bringing them even closer to the stories they love."
Why Character Studio Is Different
| Status quo | Character Studio advantage |
| Generic AI models like ChatGPT or Midjourney cannot deliver fan-specific, license-compliant personalization | Character Studio produces ready-to-use, high-quality personalized characters strictly aligned with official brand guidelines |
| Fan art sits in a legal gray zone | Officially licensed personalization that funnels royalties back to rights-holders |
| Traditional avatar customization offers only limited outfit swapping | Outputs reflect each fan's real-world identity (hair, outfits, accessories) based on research-backed user personalization |
| Most AI tools require thousands of samples to train | Character Studio can create high-quality transformations from just around 20 reference images, making it ideal for mascots and limited-asset IPs |
How It Works
Fans can take a photo at a custom kiosk or upload a selfie online, and Lutra's Character Studio analyzes key style elements-such as hairstyle, accessories, and clothing-to create a one-of-a-kind, brand-approved character.
Character Studio also offers API integration, allowing brands to seamlessly incorporate personalized character creation into their own platforms and events.
The personalized character file can then be used to produce various merchandise such as T-shirts, keychains, and stickers.
A Better Deal for Rights-Holders
Lutra's technology strictly follows each IP owner's official style guide, allowing licensors to maintain full creative control and brand consistency.
By enabling safe personalization, Character Studio opens new global revenue streams and engages fans in a deeper, more personal way.
ABOUT LUTRA
Founded in Seoul and active in Silicon Valley, Lutra builds technology that helps people own what they love.
After pioneering privacy-first memberships with CLAM, Lutra pivoted toward AI-driven character personalization to strengthen emotional connections in fandoms.
Lutra's work has been honored with a CES Innovation Award, selected for the Google for Startups program, and supported by OpenAI.
The development of Character Studio has been shaped by extensive user experience research conducted in collaboration with top researchers from POSTECH and KAIST, ensuring a product that captures fans' emotions with delicate precision.
Learn more at https://www.character-studio.com/
Jong-Yeop Seon
sun@lutracorp.com
82-070-8220-6768
San Francisco
CA
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