-- CasinoRank has published a new industry interview with Vigants Lesausks, Chief Strategy Officer at SoftGamings, examining how iGaming platforms are changing as the industry moves toward 2026, with a growing focus on regulation, aggregation strategy, and evolving player expectations.
In the interview, Lesausks explains that operators are becoming more pragmatic in their choice of technology partners. Speaking from a strategic leadership perspective, he notes that attention is shifting away from feature-heavy roadmaps toward platforms that prioritise compliance readiness, architectural flexibility, and the ability to support sustainable growth across multiple markets. Platforms, he adds, are increasingly viewed as long-term operational foundations rather than short-term tools.
Game aggregation is another central topic of the discussion. The SoftGamings executive explains that aggregation is no longer assessed purely by the number of game providers available. Instead, he highlights how operators are placing greater emphasis on content curation, localisation, and governance, with platform stability, reliability, and regulatory alignment becoming just as important as content diversity.
The interview also addresses the growing importance of compliance-by-design. According to the SoftGamings representative, as regulatory scrutiny increases worldwide, platforms must integrate responsible gaming, risk management, and regulatory reporting directly into everyday operational workflows. This approach, he explains, allows operators to demonstrate transparency, control, and accountability at scale.
Player expectations are identified as a key driver of platform evolution. Lesausks points to relevance, speed, and trust as defining factors for player engagement in 2026. Seamless payments, fast withdrawals, and consistent cross-device performance are now considered baseline requirements, while clarity and fairness play an increasing role in long-term player retention.
When discussing market entry strategies, the CSO outlines how turnkey and white-label solutions help operators launch with a mature and unified operational setup. These models reduce early-stage risk by providing access to established aggregation, payments, compliance tools, and back-office systems, allowing teams to focus on brand development and market fit.
“The platform is no longer seen as a tool, but as a long-term operating framework for regulated business,” Lesausks said during the interview.
The full interview is available, offering deeper insight into platform strategy, aggregation, compliance, and player-centric technology trends shaping the next phase of online casinos.
Read the full interview here.
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