-- On August 1, China Weekly published a special feature on King Bird Strategic Consulting, a rising force in China's consulting industry. The report highlighted King Bird's insights into the future and innovation of the global strategic consulting sector.
Hong wen Zhu of King Bird Strategic Consulting noted that compared to the maturity of Western strategic consulting, China's strategic consulting industry is still in its early stages. However, he expressed strong optimism about its future.
Over the past decade, as China's comprehensive strength has steadily grown, global consumers have increasingly favored Chinese brands. Companies like Huawei, DJI, Haier, and Midea have further reshaped global perceptions of Chinese brands by expanding into international markets with their technological advantages. In short, the "cognitive door" for global consumers has been opened by Chinese brands, laying the foundation for more Chinese companies to enter the global market.
Currently, in the corporate strategic consulting industry, American brands still dominate. Well-known consulting firms such as McKinsey, Bain & Company, and Boston Consulting Group (BCG) are predominantly U.S.-based.
"Only by being excellent yourself can you teach others."
Hong wen Zhu, founder of King Bird Strategic Consulting, believes that while Western strategic consulting is highly developed, China's corporate strategic consulting sector is still in its infancy. For example, McKinsey, the "pioneer of strategic consulting," was founded in 1926.
Drawing a parallel to the advertising industry, in the 1980s, brands like KFC, Nike, Mercedes-Benz, Pepsi, and Coca-Cola entered the Chinese market. Advertising agencies serving these brands, such as Dentsu Young & Rubicam, quickly established branches in China, followed by Ogilvy and Saatchi & Saatchi.
This historical pattern suggests that the opportunity for strategic consulting is just beginning. Similarly, as Chinese brands go global, domestic strategic consulting firms will inevitably follow suit.
In the past, when American companies were dominant, businesses in emerging markets learned from U.S. management practices. Likewise, as Chinese companies grow stronger, firms in emerging markets will naturally turn to China for management insights. Only by excelling yourself can you guide others.
Corporate Culture: East vs. West
When discussing the differences between Chinese and Western corporate cultures, Hong wen Zhu pointed out significant distinctions. He explained that Western corporate culture emphasizes a competitive mindset, where winning the market means defeating rivals. For instance, the widely respected Western strategist Michael Porter authored Competitive Strategy, which posits that the essence of business is competition.
Chinese corporate culture, on the other hand, draws on ancient wisdom. As Mencius said, "A just cause gains great support, while an unjust one gains little." Simply put, companies must uphold correct values and contribute to society to earn customer recognition.
Overall, American strategic methodologies have both strengths and weaknesses. China, with its millennia of civilization, has accumulated vast historical wisdom that can distill profound corporate cultural principles. The goal is to integrate Eastern and Western methodologies, combining their strengths to create a new strategic toolkit.
Evolution of Methodology: The Dawn of "Scientific Strategy"
King Bird Strategic Consulting is committed to advancing strategic methodologies and introduced the concept of "Scientific Strategy" in 2024.
What is "Scientific Strategy"? Hong wen Zhu explained that traditional strategy formulation has been dominated by "creativity" and "experience." However, this approach relies too heavily on expert judgment, lacks scientific rigor, and often results in low strategic certainty. More alarmingly, strategy based on "experience" and "creativity" can lead to fatal errors.
"Evolutionary biology and behavioral science are making strategy more scientific. Renowned behavioral psychologists like Alexander Simon and Daniel Kahneman—both Nobel laureates in economics—demonstrate how consumer behavior influences socio-economic trends and corporate strategy," Zhu added.
King Bird's long-term research focuses on understanding the biases in human decision-making and the scientific logic behind consumer choices. Zhu noted that evolutionary biology and behavioral science can clearly explain the underlying mechanisms of human choices, as all psychological activities are driven by survival and reproduction instincts—a fact validated by neuroscience.
By deeply studying brain science, evolutionary biology, and neuroscience, King Bird explores how subconscious processes influence brand and product selection. The firm integrates these insights into strategic consulting, making corporate strategy formulation more scientific.
Hong wen Zhu stated that China's strategic consulting industry is just taking off. He hopes King Bird's "Scientific Strategy" approach will draw attention from peers and, more importantly, bring steady growth to Chinese enterprises. In the consulting industry, "case results" are the gold standard. Zhu emphasized that his team prioritizes "results-first" as the core principle in serving clients.
About King Bird：
A Pioneer of Innovation in China's Strategic Consulting
Founded in 2024, King Bird Strategic Consulting has quickly risen to prominence with its proprietary methodologies and outstanding service results. The firm has been recognized as "China's Best Emerging Brand Consulting Agency"and"Leading New Force in Strategic Consulting". Additionally, King Bird has been appointed as a permanent governing council member by the China Marketing Association, further solidifying its position as an influential player in the industry.
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Organization: King Bird
Website: http://www.kingbird.top/
Release ID: 89166644
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