Groundbreaking survey of 1,000 U.S. women reveals the hidden cost, cultural silence, and untapped power of perimenopause.

On World Perimenopause Awareness Day, women’s wellness company NNABI releases The Peri Power Report 2025, the first nationally representative research dedicated entirely to perimenopause, a life stage affecting more than 42 million U.S. women that remains shrouded in silence.

Perimenopause is not the same thing as menopause. It is its own decade-plus hormonal life stage, beginning as early as mid-30s and often dismissed, misdiagnosed, or ignored.

The Peri Power Report uncovers a staggering awareness gap: although the women surveyed were experiencing an average of seven perimenopause-related symptoms — including exhaustion, anxiety, brain fog, and disrupted sleep — nearly 40% had never even considered perimenopause as the cause. Instead, women overwhelmingly blamed stress (53%), mental health (46%), and aging (46%) for what are likely due to hormonal shifts. Only 10% had received a formal doctor diagnosis. And yet, they continue to push through, 49% admitting they feel they “should” be able to push through but are struggling silently.

This report also signals a cultural turning point. Women are redefining what success looks like during this chapter. Gone is the expectation to please and push through. Instead, they are prioritizing joy, boundaries, and alignment with their values. As one respondent put it: “Success is being unapologetically myself.”

“Perimenopause shows up when women are at their peak responsibility years, running businesses, raising kids, caring for aging parents, holding the world together,” said Marina Pen, Co-Founder of NNABI. “This report reveals how women are doing all of that without a roadmap for how to care for themselves in perimenopause. NNABI exists to change that.”

NNABI, a women-founded wellness company, is flipping the script on perimenopause. Through expert education, community, doctor-formulated supplements like Peri Essential 5™, and now this report, NNABI is building the infrastructure women deserve during this vital stage.

"This is more than research," said EJ Kim, Co-Founder of NNABI. "It’s overdue validation and a call to action: put perimenopause at the center of women’s health and meet women with clarity, compassion, and dedicated care that’s been missing for far too long."

Download the full report at https://nnabilife.com/pages/get-the-peri-power-report

View source version on businesswire.com: https://www.businesswire.com/news/home/20250922814755/en/

"This is more than research," said EJ Kim, Co-Founder of NNABI. "It’s overdue validation and a call to action: Put perimenopause at the center of women’s health."