Curated for Fun, Cultivated for Development - Cloudbound Will Open Reimagined Family Experiences For Kids Ages 0-6 This Fall.
Sky Zone® parks, the industry leader in active entertainment, today announces the upcoming launch of Cloudbound™ parks, a reimagined playspace concept designed specifically for children ages 0–6. Backed by leading childhood development research, the Cloudbound concept reimagines early childhood play with enriching experiences in a setting that is thoughtfully designed to meet the real needs of today’s parents. Created by the team behind Sky Zone® entertainment parks, the innovative Cloudbound franchise blends the wonder of a children’s museum with the energy of a playground, offering an awe-inspiring “third space” where young families can find community.
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Launching its first venues in New York and D.C. this fall, Cloudbound™ will stand out as a new kind of family destination featuring:
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A Whimsical Playground with Twists on Classic Favorites - Cloudbound™ parks offer modern experiences where children ages 0-6 can explore through unstructured play in an imaginative setting above the clouds. From interactive tummy time areas to soft spinning gyroscopic chairs to castles in the sky, Cloudbound™ experiences are inviting for little kids of all abilities to choose their own path to playful learning.
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Childhood Development Research - Cloudbound™ parks are designed around the unique needs of children ages 0–6, with every element informed by developmental research from Dr. Jennifer Jipson, an expert in the field who has also served as a Content and Curriculum Advisory Board Member for Nickelodeon® Jr., a PlayLab Advisor for Mattel's Fisher-Price®, and a consultant for companies like Magna-Tiles.
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Considerate, Parent-First Amenities - Outside of the playspace, Cloudbound™ parks feature a café with menu items curated for the whole family, private nursing rooms (with sinks!), family restrooms, stroller parking, and a quiet room for overstimulated toddlers.
- Family-Centered Community Building - Cloudbound™ parks are filled with hubs of seating to encourage connection with others so parents can forge meaningful friendships that can last a lifetime.
"Today’s parents are seeking developmentally rich experiences for their young kids, but often feel overwhelmed and underserved," says brand lead Caitlin Shufelt, Vice President of Cloudbound. “Cloudbound parks will answer the call - offering play spaces that support child development while giving parents a chance to bond, connect, and find community.”
To ensure that Cloudbound™ parks meet parents' desire for developmentally rich experiences for their kids, the company tapped Dr. Jennifer Jipson, a leading expert in early childhood development, to serve as a critical advisor throughout its planning and execution. "Young children learn best through hands-on play that sparks their curiosity, challenges their thinking, and invites meaningful connection with other children and with caregivers," said Jipson. "Cloudbound parks are intentionally designed to support this kind of playful learning."
The Cloudbound concept is launching at a time when demand for enriching family entertainment is rising rapidly. The industry of children’s entertainment centers is growing at 3–9% annually (source), and parents are increasingly seeking enrichment opportunities for their young children. That said, nearly half of millennial parents report burnout, and few spaces offer both unstructured, expert-backed play for toddlers in an environment that genuinely supports caregivers as well. With a concept that meets their needs, early interest in the Cloudbound brand is strong: 78% of surveyed parents plan to visit monthly, with 27% anticipating weekly visits - more than double the average visitation rate of traditional active entertainment venues (source: SMARI Research).
“Cloudbound offers a dynamic and engaging option for young families and establishes a distinct new category in the play space,” said Dave Hoffmann, CEO of Sky Zone. “We are proud to be at the forefront of industry-leading concepts that address unique market needs.”
While its first locations will be owned and operated by corporate, the company anticipates a franchise offering in a similar model to what has made the Sky Zone brand the 20-year success story that it is today. With its fresh vision, research-backed design, and deep understanding of modern families, Cloudbound is set to transform daily life for young families, creating new ways to connect and thrive in the early years of parenthood.
To learn more, visit: www.cloudbound.com
Follow along on Instagram: @cloudboundkids
About Cloudbound™
Cloudbound is a reimagined playspace for the earliest years of childhood - designed not only to spark discovery in children ages 0 - 6, but also to meet the real needs of modern parents. Backed by the creators of the Sky Zone brand and grounded in research from leading developmental experts, the Cloudbound concept blends the wonder of a children’s museum with the energy of a playground in a setting that has been as well-considered for adults as it has been for kids. As a true third space for young families, Cloudbound parks will offer enriching, open-ended play for children alongside a clean, comfortable, and design-forward environment for caregivers. Coming soon to New York, Washington, D.C., and more cities near you.
About Sky Zone
Sky Zone, the premier leader in indoor active entertainment in the United States, owns, operates and franchises over 265 parks. Founded in 2004 as Sky Zone Trampoline Park, the brand has evolved from being the first of its kind to now being the top destination for active play offering its 800,000+ members over 60 smile-inducing attractions. The brand encourages families to make memories and Play Every Day through birthdays, team gatherings and after-school activities each year. Sky Zone parks cater to kids under 12 through thoughtful programming in a clean and safe environment. The Sky Zone brand has been recognized as a top franchise organization in both Franchise Times' Top 400 and Fast & Serious lists, as well as Entrepreneur's Franchise 500. For more information about the Sky Zone brand and to find your local park, visit skyzone.com or follow on socials at @skyzone.
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Contacts
For press inquiries, please contact:
cloudbound@jbc-pr.com
