MOCEAN Appoints Ryan Bucci as Head of Creative, Brand & Social to Expand Strategic Creative Expertise

MOCEAN, a full-service creative agency and production company for entertainment and brands, announced today the appointment of Ryan Bucci as Head of Creative, Brand & Social. In his new role, Bucci will lead creative across brand and social clients such as PlayStation, North Italia, Cheesecake Factory, Waymo, Cicis Pizza, Amazon Prime Video, Universal, Netflix, Warner Bros, Discovery, and more.

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Ryan Bucci, Head of Creative, Brand & Social, MOCEAN (Photo Credit: Ryan Bucci)

With a career spanning iconic global brands including Michelob Ultra, Jordan Brand, Beats by Dre, Dunkin’, Beam Suntory, and IKEA, Bucci has consistently set new benchmarks in branded entertainment. Known for pushing creative boundaries across sports, music, and fashion, he has built a reputation for delivering innovative, culturally resonant storytelling that redefines how brands show up in the world.

Most recently, Bucci served as Vice President, Executive Creative Director at Publicis Groupe, where he led a team of 40 creatives across major enterprise accounts such as Campbell’s and Jim Beam. His work on Jim Beam’s 2024 football season campaign featuring Keegan-Michael Key drew critical acclaim, while his Emmy-winning McEnroe vs. McEnroe campaign stands as one of his most crowning achievements.

"Ryan’s track record speaks for itself, from Emmy-winning campaigns to genre-defining brand work, we’re thrilled to welcome him to the team," said Erica Coates, President at MOCEAN. “With his leadership and vision, we’re excited to push creative limits, expand our brand, gaming and social capabilities and build breakthrough work that resonates far beyond the brief.”

"MOCEAN has built a reputation for bold, culture-shaping work that truly moves people, and that’s exactly the kind of creative energy I’m drawn to. I’m excited to join a team that’s not only pushing the norm but doing it with purpose, craft, and heart. There’s so much opportunity to make meaningful, memorable work here, and I can’t wait to dive in," states Ryan Bucci, Head of Creative, Brand & Social at MOCEAN.

Bucci was recently named one of the top 100 creative directors by D&AD, securing the number 9 spot; a testament to his continued influence on the global creative landscape. An avid yogi, gamer, and cultural connoisseur, Bucci brings a fresh perspective and deep expertise to inspire teams and craft award-winning campaigns that connect brands with audiences in meaningful ways.

ABOUT MOCEAN:

Named one of the Best Places to Work for Innovators in 2023 by Fast Company and three-time Entertainment Agency of the Year, MOCEAN is a unique collaboration of strategy, creative and production experts. As an independent agency and full-service production studio, MOCEAN partners with clients such as Disney, Apple, Lexus, Netflix, PlayStation, Amazon, and Warner Bros. Discovery, moving people to action through the power of emotion. They are recognized leaders in creating the kind of strikingly original campaigns that energize audiences and consumers alike. Visit moceanla.com to learn more.

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