Yamaha continued to promote hydrogen as an innovative method to achieve carbon neutrality by displaying the world’s first hydrogen-powered Yamaha Golf Car during the 2025 Specialty Equipment Marketing Association^® (SEMA^®) Show, Nov. 4-8 in Las Vegas, Nev. Automotive manufacturers, automotive component suppliers and aftermarket equipment manufacturers from around the globe had the opportunity to see the H2 Golf car concept in the FutureTech booth during the show.

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Yamaha continued to promote hydrogen as an innovative method to achieve carbon neutrality by displaying the world’s first hydrogen-powered Yamaha Golf Car during the 2025 Specialty Equipment Marketing Association® (SEMA®) Show, Nov. 4-8 in Las Vegas, Nev.

2025 marks Yamaha’s second appearance at SEMA^®. In 2024, Yamaha, Regulator Marine and Roush Enterprises introduced the world’s first hydrogen-powered internal combustion outboard to the SEMA^® audience, underscoring the need for a multiple-technology solution to achieve carbon neutrality across Yamaha’s product lines.

“The SEMA^® stage makes sense for Yamaha because collectively we believe there is no one-size-fits-all solution for carbon-neutral products. With a goal of achieving carbon neutrality by 2035 for operations and 2050 for products, Yamaha is championing a multi-technology approach aligned with SEMA^® initiatives to motivate others in the industry to pursue carbon neutrality within product lines,” said Stephen Donnell, President, Yamaha Golf-Car Company. “The positive response from the SEMA^® audience proves that customers want carbon neutral options within their vehicles, but they also want to choose the application that best fits their particular lifestyles.”

The Yamaha H2 golf car model is based on Yamaha’s DRIVE2^® CONCIERGE^®4, a four-seater golf car sold mainly in the United States. The internal combustion hydrogen engines make use of existing technologies and do not emit CO₂ during the combustion process. The concept model, developed in collaboration with Toyota^®, includes two, 25-liter high-pressure hydrogen tanks positioned under the driver’s seat and on the back of the rear seat.

Yamaha’s presence at the show included a FutureTech Fireside Chat with Grant Suzuki, Chief Technology Officer, Yamaha U.S. Marine Business Unit; Morgan Johnson, Certification Specialist, Government Relations and Certification Division, Yamaha Motor Corporation U.S.A; and Nicholas Genesi, Government Relations Manager, Yamaha U.S. Marine Business Unit. Martin Peters, Yamaha U.S. Marine Business Unit Director of External Affairs, moderated the discussion. The three panelists discussed the promise of hydrogen fuel as a formidable contender for the future of cleaner internal combustion engines.

Yamaha has a long-standing commitment to exploring innovative and sustainable technologies, including hydrogen as a potential fuel source. The company's interest in hydrogen technology began in 2003 with early research into alternative energy solutions aimed at reducing environmental impact. Over the years, Yamaha collaborated with various partners to develop hydrogen-powered engines. These efforts align with Yamaha's broader strategy to reduce carbon emissions and contribute to a more sustainable future. By exploring hydrogen as a clean and renewable energy source, Yamaha is advancing environmental goals while maintaining performance and reliability.

About Yamaha Golf-Car Company

The Yamaha Golf-Car Company builds from the 60-plus-year legacy of the Yamaha brand to manufacture the most innovatively engineered and highest quality golf, utility, and specialty vehicles in the golf industry. Yamaha Golf-Car Company is headquartered in Kennesaw, Georgia with assembly and production of all cars taking place at our Newnan, Georgia production facility. Yamaha was the first to develop Electronic Fuel Injection technology in a golf car (producing the best gas mileage and smallest carbon footprint); the first golf car with fully independent, four-wheel suspension (producing the smoothest ride in the game); and the first gas-powered car that is almost as quiet as an electric one.

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.

© 2025 Yamaha Motor Corporation, U.S.A. All rights reserved.

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