NORTH HAMPTON, NH / ACCESS Newswire / September 22, 2025 / Marquis Who's Who has honored William J. Lyons IV for his significant contributions to business development and marketing. Lyons, a pioneering entrepreneur, has built a reputation for guiding startups and established brands in repositioning themselves, launching new products, and achieving sustainable growth.

Mr. Lyons prior experience includes key roles as managing partner at VCT - Member Experience Advisors, business development and marketing strategy consultant in Los Angeles, and marketing and partnerships lead at Samsung Mobile, where he oversaw nationwide initiatives.

Mr. Lyons leverages his expertise in marketing, strategy, partnerships, business development and fundraising to deliver tailored solutions. His approach focuses on managing a select number of projects at a time, ensuring clients receive personalized attention while maintaining efficiency and cost-effectiveness.

A graduate of Worcester Polytechnic Institute, where he created his own unique major in management and consumer behavior, Mr. Lyons' early career included sports marketing and brand development roles that shaped his entrepreneurial journey. He attributes his success to his athletic background, the entrepreneurial drive instilled by his father and the dedication to education inspired by his mother. He also credits his wife, Ashley, founder of Old Soul Vintage Jewelry, as a key influence and partner in his entrepreneurial journey.

Beyond business, Mr. Lyons is passionate about youth development and philanthropy. Throughout his experiences in prep school and college, his basketball coaches helped him cultivate the life skills he would need in the real world, including a sense of ownership over his actions and fearlessness in the face of every challenge. Owing to their tutelage, he founded the National Hoops Academy, which helps high school athletes gain recognition for college recruitment. "We'll be able to reach a lot more kids and go to a lot more cities. We're excited about that. This showcase coming up, we know we're going to get somewhere between 75 and 100 kids direct access to colleges, coaches, recruiting information, and everything like that. I'm really excited to help them figure out the next step in their path," says Mr. Lyons.

Looking ahead, Mr. Lyons aims to expand Company 4's presence across the Northeast and California, cementing it as a household name while continuing to develop unique solutions for businesses navigating today's competitive markets.

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Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America^®, Marquis Who's Who^® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion, and entertainment. Who's Who in America^® remains an essential biographical source for thousands of researchers, journalists, librarians, and executive search firms around the world. The suite of Marquis^® publications can be viewed at the official Marquis Who's Who^® website, www.marquiswhoswho.com.

SOURCE: Marquis Who's Who