Brown joins UK-based media insight company in preparation for the global roll-out of their behavioural streaming measurement service, SoDA.
Avon, Bristol Mar 22, 2021 (Issuewire.com) - Former Kantar Media Global CEO Andy Brown has accepted the role of Strategic Advisor at Digital-i, a leading UK media insight company with global ambitions.
Brown joins to accelerate the global expansion of SoDA, an innovative behavioral-based streaming measurement system. Throughout his career, Brown has been instrumental in large-scale international negotiations. During his time at Kantar, he oversaw the establishment and management of media measurement services in over 50 markets.
In 2019, Digital-i expanded its services from TV analytics to SVOD measurement in the UK. Following a surge in demand for international SVOD viewership information, Digital-i launched the service in the five main European markets. By 2023, the company plans to cover over 90% of all mainstream SVOD viewing.
"It is a very exciting time to be joining Digital-i as they expand the SoDA business, both in terms of the number of markets and the range of streaming services measured," said Brown, "the media industry is experiencing a dramatic shift, and media measurement needs to follow suit. Digital-i has recognized this with the launch of their ambitious and innovative measurement service."
"The pandemic has accelerated the growth of SVOD and the decline of linear TV viewing, meaning it has never been more important to understand the audiences of the world's top SVOD platforms." said Ali Vahdati, founder and CEO of Digital-i. "With his years of international media measurement experience, Andy can help us accelerate the innovation and expansion of our services so that opaque streaming ratings can become a thing of the past."
In the coming months, Digital-i will be releasing the next version of SoDA that promises to reveal never-before-seen insight about the international viewership of the streaming giants.
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Source :Digital-i
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