New York Times expects ad revenue to plummet 50% in Q2, but broke its record for net new subscriptions in a quarter
May 06, 2020 at 11:03 AM EDT
The New York Times Company said it expects advertising revenue to fall between 50-55% year-over-year in the second quarter as impacts of the pandemic are hitting demand for advertisers. But the media company, which gets two-thirds of its revenue from subscriptions, said it added more than half a million net new digital subscriptions.