American Customer Satisfaction ETF Surpasses $50 Million in Assets

Exponential ETFs, an exchange-traded fund (ETF) issuer that brings next-generation investment ideas to market, announced that its flagship fund, the American Customer Satisfaction ETF (CBOE: ACSI)*, has attracted more than $50 million in assets.

Exponential ETFs, which oversees $240 million in assets under management, launched the ACSI ETF on Nov. 1, 2016. The fund uses proprietary customer satisfaction and retention data from The American Customer Satisfaction Index (ACSI) to weight companies based on their customer satisfaction score, a proven predictor of future changes in public company earnings and performance. This intuitive and relatable investment thesis has resonated with investors and created robust demand for the product.

“The ACSI ETF seeks to offer a completely differentiated approach to investing rooted in academic research and rigor,” says Exponential ETFs CEO Phil Bak. “By leveraging the American Customer Satisfaction Index, the only national cross-industry measure of customer satisfaction in the U.S., we’ve created a product that aims to be an alternative to the simple, cap-weighted or advanced beta products that have traditionally dominated the ETF landscape. We are grateful for the investor interest thus far and excited about what the future holds for ACSI.”

In pursuit of bringing truly innovative products to market, Exponential ETFs launched the Reverse Cap Weighted U.S. ETF (CBOE: RVRS) on Nov. 1, 2017. The first-of-its-kind product offers exposure to the S&P 500 stocks weighted by the inverse of their relative market capitalization.

“The investor support for both ACSI and RVRS demonstrates the market’s appetite for innovative products that take new and differentiated approaches to investing,” said Exponential ETFs Chief Strategist Kevin Quigg. “We believe investors deserve more sophisticated, intuitive and efficient solutions, and that’s exactly what we’ve set out to deliver.”

About Exponential ETFs

Exponential ETFs offers exchange traded funds that utilize differentiated approaches to investing and seeks to provide superior results for investors. Backed by over 30 years of ETF industry expertise, Exponential ETFs are built and managed using the industry’s best practices, and are overseen by an experienced product management team and an industry leading capital markets infrastructure.

*Effective as of today, May 17, 2018, the fund name has been changed from the American Customer Satisfaction Core Alpha ETF to the American Customer Satisfaction ETF.

An investor should consider the Funds’ investment objectives, risks, charges and expenses carefully before investing. The prospectuses or summary prospectuses contain this and other important information about the Funds and are available at and or by calling 734.882.2401. Please read the prospectus or summary prospectus carefully before investing.

Investing involves risk. Principal loss is possible. The securities of large-capitalization companies may be relatively mature compared to smaller companies and therefore subject to slower growth during times of economic expansion. The Index relies heavily on proprietary quantitative models as well as information and data supplied by third parties (Models and Data). Because the Index is composed based on such Models and Data, when such Models and Data prove to be incorrect or incomplete, the Index and Fund may not perform as expected. As with all index funds, the performance of the Fund and its Index may differ from each other for a variety of reasons. For example, the Fund incurs operating expenses and portfolio transaction costs not incurred by the Index. In addition, the Fund may not be fully invested in the securities of the Index mat all times or may hold securities not included in the Index. Investments involve risk. Principal loss is possible. The Fund has the same risks as the underlying securities traded on the exchange through the day. Redemptions are limited and commissions are charged on each trade, and ETFs may trade at a premium or discount to their net asset value. Shares of the American Customer Satisfaction Index ETF may be sold throughout the day on the exchange through any brokerage account. However, shares may only be redeemed directly from the Fund by Authorized Participants, in very large creation/redemption units. There can be no assurance that an active trading market for shares of an ETF will develop or be maintained. Shares are bought and sold at market price (not NAV) and are not individually redeemed from the ETF. Total Returns are calculated using the daily 4:00pm net asset value (NAV). Market returns are based on the composite closing price and do not represent the returns you would receive if you traded the shares at other times. The first trading date is typically several days after the fund inception date. Therefore, NAV is used to calculate market returns prior to the first trade date.

The S&P 500 Index is a market capitalization‐weighted index focused on the large‐cap segment of the market. The index is comprised of 500 of the top companies in leading industries in the U.S. economy.

It is not possible to invest directly in an index.

ACSI and RVRS are distributed by Quasar Distributors, LLC


Gregory FCA for Exponential ETFs
Jill Tatios, 215-240-6398

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