Womply’s State of Local Restaurants Report Reveals Consumer Dining Patterns in All 50 States

Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today unveiled the State of Local Restaurants report, which charts consumer spending patterns at small, independent restaurants in all 50 states and the District of Columbia during all 365 days of the year.

The report, which is available for public use on Womply.com, reveals a wide range of trends in consumer spending at local restaurants, including how sales trend during the days of the week, months of the year, and on major holidays. The report includes a national view and localized findings for each state, powered by analysis of tens of thousands of restaurants in every corner of America during every day of the 2017 calendar year.

“One of the most difficult aspects of running a local restaurant is not knowing where you stand,” says Womply Founder Toby Scammell. “By launching the State of Local Restaurants report, we're giving unprecedented visibility to restaurateurs so they can understand how their sales patterns and seasonality compare to national and regional baselines.”

Nationally, local restaurants see 48 transactions at $35 per ticket for average daily revenue of just over $1,700. Based on average monthly revenue, the top 10 states last year were:

1. Washington, D.C., $115,000 monthly
2. Hawaii, $80,000
3. Florida, $71,000
4. California, $71,000
5. Illinois, $68,000
6. Utah, $65,000
7. New York, $64,000
8. South Carolina, $63,000
9. Nevada, $63,000
10. Maryland, $63,000

The report uncovered highly consistent sales patterns for local restaurants, with very little seasonality. In general, revenue as a percentage of annual sales doesn’t change much from month to month, and the average weekend is bigger than most prominent holidays.

While no particular day accounts for more than a half-percent of annual sales, the report highlighted some surprising findings about top revenue days:

• Mother’s Day weekend rules all, with 44 percent of all restaurants reporting Mother’s Day as their top day of the year. The Saturday before Mother’s Day was the No. 2 day of the year, as well.
• Cinco de Mayo and St. Patrick’s Day rank No. 36 and No. 48, respectively, and are the top sales days among all prominent holidays behind Mother’s Day.
• Valentine’s Day, while typically associated with dining out, is not in the top 100, ranking No. 107 nationally for restaurant sales.

“The more we study sales patterns on Main Street, the more we learn that consumer spending tends to defy conventional wisdom,” Scammell says. “This kind of analysis illustrates how dangerous it is to rely on assumptions when running a thin-margin business. Our goal with the State of Local Restaurants report, as with all our data analysis efforts, is to better inform the small business owners who keep our local and national economies humming.”

Womply’s State of Local Restaurants report is now available on Womply.com. Data will be updated on an annual basis, and additional business categories will be added soon, beginning with local retail. For more information, contact press@womply.com.

About Womply

Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit http://www.womply.com or email info@womply.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180515005048/en/