Augusto Beato, CEO of Portland SEO, lauded workspace company WeWork for bolstering its online presence and those of its clients by acquiring Conductor, an SEO and marketing firm.
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Beato, an SEO and digital marketing consultant, said that WeWork's large clients such as GE, Mastercard, and Samsung could benefit from Conductor's expertise. Conductor serves over 1,000 brands around the world such as Citibank, Salesforce, CVS, and more.
"It was a smart move by WeWork that will also enable it to reach better those looking for workspaces," Beato quipped.
Conductor founder and CEO Seth Besmertnik said that as part of WeWork, they would be building a marketing cloud to go after the enterprise market and to expand into other types of marketing and advertising.
Under WeWork, the company will continue to operate as an independent business with its clients and Besmertnik would continue to serve as CEO. At the same time, it will be looking for ways to bundle up its services for WeWorkâs Enterprise customers.
Conductor is capitalizing on a revolutionary change in marketing, one in which marketers attract customers through relevant, high-quality content online instead of depending on traditional ad-serving models to drive online acquisition.
WeWork began working with Conductor in 2016 and has since improved its digital marketing and online presence by making it easier to reach new potential members based on what they are seeking.
Conductor also helped WeWork tailor its efforts regionally.
Large companies are now the fastest growing part of WeWork's business, making up 25 percent of their membership.
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