Timberland Evolves Material Innovation

SOURCE: Cone Communications

DESCRIPTION:

In 2016, companies made enormous strides in materials innovation. From Patagonia's spider silk jacket to Adidas's biodegradable shoes, organizations are continuously pushing the envelope making their products more sustainable. Now, one company is taking that a step further, incorporating more sustainable materials while also creating a positive impact on communities.

Timberland* recently announced a new line of shoes, backpacks, and t-shirts, made from recycled plastic bottles littering the streets and landfills of Haiti. To launch the initiative, Timberland partnered with Thread, a Certified B Corporation with a process for transforming plastic bottles from the streets and canals of Haiti and Honduras into fabric. 

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* Cone client

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KEYWORDS: Business & Trade, Timberland

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