Get Your Pitch On: Only A Couple Weeks Left To Submit A Potato Chip Flavor Idea For The Chance At $1 Million

PLANO, Texas, March 8, 2017 /PRNewswire/ -- The pitches are flying in, but $1 million is still within reach for flavor fans nationwide. All it takes is one new and inspiring idea for the next great potato chip flavor … but time is running out.

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, issued a call for flavor idea submissions in January for the fourth installment of its iconic "Do Us a Flavor" contest. Over the years, flavor fans have submitted some of the most inventive chip flavors many inspired by their own personal experiences, passions and food history. Fans have until 11:59:59 p.m. (CDT) on Sunday, March 19 to "pitch" their best Lay's potato chip flavor ideas and the inspiration behind them for a chance to be the next $1 million grand prize winner. Fans have the option to submit a video, photo, and/or written inspiration to bring their flavor idea to life.

Later this summer, 10 semi-finalists will be selected and America will be introduced to the flavorful personalities behind this year's most creative flavors. From there, three delicious finalist flavors will be fully developed by Frito-Lay culinary experts and brought to store shelves for fans to try and enjoy. The last chip standing will be up to America's votes to determine which lucky flavor enthusiast will take home the $1 million to help make their life more flavorful. Semi-finalists will receive $10,000 in prize money, the two runner-up finalists will each win $50,000, and the grand prize winner will be awarded the coveted $1 million.

Fans can submit their flavor suggestions at

Brief Contest History
PepsiCo has held "Do Us a Flavor" contests in numerous countries with consumers suggesting millions of ideas for chip flavors around the world. In July 2012, the Lay's brand launched its first "Do Us a Flavor" contest in the U.S., which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, Wis., being selected as the first million-dollar winner. The contest returned to the U.S. for a second time in Jan. 2014, which resulted in Lay's Kettle Cooked Wasabi Ginger submitted by Meneko Spigner McBeth, a nurse from Deptford, N.J., as the second grand-prize winner.  And in January 2015, the third installment began, which later crowned Lay's Southern Biscuits and Gravy the winner. The winning submission was from Hailey Green, a travel agent from Noblesville, Ind.

For more information and official contest rules, please visit

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at Learn more about Lay's by visiting or on Twitter at You can also follow Lay's on Instagram by visiting

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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SOURCE Frito-Lay North America

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