P&G enters new category with goal to grab major share of $7B market
August 08, 2014 at 11:58 AM EDT
Procter & Gamble Co.’s new Always Discreet line of incontinence panty liners and underwear will begin shipping Monday to retailers nationwide, and the Cincinnati-based company intends to launch a full-scale marketing campaign to help the products capture the leading share of the $7 billion global industry...