P&G's next big thing 'better be a bit more than chocolate mint toothpaste'
June 20, 2014 at 06:58 AM EDT
Procter & Gamble Co.’s announcement this week that it plans to unveil a consumer product in an entirely new category within the next six months has fueled speculation on what that might be, but two prominent market analysts who follow P&G told me it had better be something big...