A veteran marketer is making her high-performing content marketing available to small businesses in Melbourne.
-- Debra M. Hilton, through her agency Clipper Ship Marketing, has announced the launch of Visibility Booster, a content marketing service aimed at small businesses in Melbourne. The service provides businesses with "endorsements" from prominent publications and websites using a proprietary content strategy.
More information is available at https://clippershipmarketing.com/
According to Ms. Hilton, today’s consumers look for endorsements from well-known personalities before making a purchase decision. However, she noted that legitimate endorsements are difficult to obtain due to high costs. "Endorsements are part and parcel of the modern buyer's journey, but they don’t come cheap, which is why small businesses are easily eclipsed by their more resource-rich competitors," she explained.
Through Visibility Booster, Ms. Hilton provides small businesses with a way to be featured on high-authority websites and publications without requiring a massive outlay or monthly fees.
Starting with content creation, Visibility Booster utilises software that repurposes text into various branded assets, including audio and video. This allows the company to expand its syndication service to video- and audio-sharing platforms. "Traditionally, you'd need an entire creative team to pull off something at the scale of our campaigns," Ms. Hilton said.
Because each piece of content is published as an organic placement rather than an ad, it ranks naturally on both search engine results pages and AI answer engines. Ms. Hilton added that this "endorsement" makes the content more trustworthy despite the clear branding, something difficult to achieve with traditional advertising.
Clipper Ship Marketing is currently working with small businesses and professionals across various industries who want to establish their brands in Melbourne. Enterprises with a nationwide scope can also consult Ms. Hilton for long-term campaigns, receiving expert guidance on the most effective way to prepare their marketing strategy.
"The reality is that search engines rely on signals, or endorsements, when awarding rankings, and this is how you get the most valuable endorsements without maxing out your marketing budget," Ms. Hilton added.
To learn more about Visibility Booster, visit https://debrahilton.com
Contact Info:
Name: Debra Hilton
Email: Send Email
Organization: Clipper Ship Marketing
Address: 1709 N Harbor City Blvd #212, Melbourne, Florida 32935, United States
Website: https://clippership.clientcabin.com/app/info
Source: NewsNetwork
Release ID: 89159568
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