Just after its 4th anniversary, Poybo Media Group Ltd. is introducing Media Baby Ltd., which brings together Poybo’s brands and publishers under one new brand. The new name arrives with the company acquiring multiple young media properties, namely, College ACB, I Like What You’re Wearing, The Porn for Women’s website, Food Porn Index, and BuzzTorah, as well as the recent launch of Recordcore, a record label, which has absorbed Cognitive Dissonance, the umbrella organization behind the 2011 Label Love campaign.
Renowned for transforming internet and social media trends into essential products for Generation Z, Media Baby (branded as MediaBaby) will focus on foregrounding youth in media, fostering connections, communities, and business growth. This change underscores the company’s commitment to expanding its business and building on its successful track record as a leading voice in Generation Z media and marketing.
More than other generations, Generation Z engages most with advertising that is humorous and/or entertaining. According to NCSolutions, over half prefer creative and entertaining advertising, compared to 42% of Baby Boomers, 44% of Millennials, and 40% of Generation X.
“We recently achieved a milestone of 1 billion monthly views, and we are thrilled to embark on this new chapter,” said founder and CEO Justin Jin. “The launch of Media Baby marks a significant milestone for us as we continue to reach Generation Z. It reflects our commitment to presenting an authentic view of ourselves, our content, and our values. This marks a new era, and we are excited about the future prospects of the business.”
About MediaBaby:
Founded in mid-2020 by Canadian entrepreneur Justin Jin, MediaBaby began as a collection of YouTube channels that resonated as a relatable voice in gaming culture, sports, music, and internet comedy. Today, its expanding network boasts over 10 million followers and delivers billions of impressions annually across a family of brands spanning Instagram, TikTok, Snapchat, Facebook, X, and more. The portfolio of video content and original music has garnered a highly engaged following of 18-34 year olds.
Media Contact
Company Name: MediaBaby
Email: Send Email
Country: United States
Website: mediabb.com
