Veteran healthcare executive appointment reinforces commitment to provider-focused workforce solutions

Hallmark Health Care Solutions, a leader in Workforce Intelligence and Enablement, today announced the appointment of Jamaal Campbell as General Manager of its Provider Enablement line of business. In this role, Jamaal will lead the strategic growth and operational performance of the business, with full accountability for client value creation.

Hallmark’s Provider Enablement solutions help health systems and medical groups use data and technology to improve physician alignment, operational efficiency, compliance, and workforce stability. Providers deliver nearly 90 percent of patient care interactions across the care continuum; as a result, provider engagement, capacity, and efficiency are among the most significant drivers of clinical quality, patient experience, and total cost of care.

As General Manager, Jamaal will oversee product strategy, solution delivery, and growth initiatives for Hallmark’s Provider Enablement business. He will work closely with Hallmark’s executive leadership team to deepen relationships with health system and medical group partners and ensure disciplined execution across operations and go-to-market activities.

Jamaal brings deep experience in healthcare consulting and provider enterprise operations. He spent nearly two decades at ECG Management Consultants, where he served as a Partner advising leading health systems and physician organizations nationwide. His work focused on medical group development, provider compensation strategy and administration, and operational performance improvement initiatives helping organizations better align incentives, increase provider engagement and satisfaction, and improve the performance of their physician enterprises. Prior to ECG, Jamaal served as an administrative fellow at Henry Ford Health System. He holds a Bachelor of Science in Psychology from Xavier University of Louisiana and a Master of Health Administration from Washington University in St. Louis.

“Providers are the heartbeat of our healthcare delivery system,” said Bharat Sundaram, Chief Executive Officer of Hallmark. “Provider Enablement is a strategic priority for Hallmark, and Jamaal brings the experience and leadership needed to help our clients leverage technology to address today’s most complex workforce challenges.”

“I am honored to take on this role and lead a business that directly supports the people delivering care every day,” said Jamaal Campbell. “Health systems and physician enterprises are under sustained pressure, and providers are being asked to do more with fewer resources. Our responsibility is to reduce friction, support smarter workflows, and enable providers to focus on delivering high-quality care. Hallmark has a unique opportunity to lead in this space, and I’m excited to build on the strong foundation already in place.”

With Jamaal’s appointment, Hallmark reinforces its commitment to Provider Enablement as a critical driver of workforce performance and health system success.

About Hallmark

Hallmark is the leader in Workforce Intelligence and Enablement, providing technology for health systems and provider groups nationwide. The platform combines workforce intelligence, flexible workforce management, total workforce vendor management and provider enablement to help health systems optimize labor spend, integrate physician performance and compensation, and improve workforce engagement and retention.

Serving more than 50 health systems, Hallmark’s technology manages over $10 billion in physician compensation annually, enables sourcing of 25K+ clinicians, and supports over 100K+ users daily. By delivering real-time insights and AI-enabled automation, Hallmark empowers health system leaders to drive sustainable margin improvement while advancing access, quality, and staff well-being.

Discover why leading health systems trust Hallmark at hallmarkhcs.com and follow on LinkedIn.

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Jamaal brings deep experience in healthcare consulting and provider enterprise operations. He spent nearly two decades at ECG Management Consultants, where he served as a Partner advising leading health systems and physician organizations nationwide.