Analyst Group Cites Segmentation, Orchestration, and Data Quality as Key Strengths
Redpoint Global was named in the Leader category in the Omdia Universe for Customer Data Platforms 2025 report. Omdia, a leading research and analyst group in the technology space, gave the Redpoint CDP the highest ranking for vendor execution and placed it in the top tier in several categories, including technology features, solution breadth and strategy & innovation.
Claiming that Redpoint should be on a shortlist for anyone looking for a CDP vendor providing prepackaged solutions in retail, healthcare, travel or financial services, Omdia cited segmentation, orchestration, and data quality as key strengths of the Redpoint CDP.
“We are honored to be recognized by Omdia as a leader in the CDP industry," said Dale Renner, Redpoint Global Founder and CEO. "This recognition reinforces Redpoint's market-leading capabilities and confirms Redpoint’s position as the go-to solution for leading enterprises to achieve significant value from their data. With Redpoint, our customers experience both significant revenue growth and efficiency gains.”
Omdia evaluated several Redpoint solutions: The Redpoint CDP, Redpoint Orchestration, Redpoint Real-Time Interactions and Redpoint Data Management.
In its assessment of Redpoint’s capabilities, Omdia highlighted Redpoint’s strengths in data ingestion and processing, data hygiene and transformation, identity resolution and real-time profile unification. The report identifies repository and data cleansing as core features that should be available in a CDP, covering methods for “collecting customer profile data, data cleansing techniques, and how customer profiles are built.”
Omdia also highly rated Redpoint’s capabilities for performing complex segmentation including AI enablement and its ability to build real-time dynamic audiences, all with no coding.
For more information, contact Liz Erk (liz_erk @ jaxsongroup.com). The complete report can be accessed here.
About Redpoint Global
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit www.redpointglobal.com
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Contacts
Liz Erk
liz_erk @ jaxsongroup.com
