InsightFull™ combs through voluminous public, licensed, and client-owned data sources; empowers agency’s experts to discover signals leading to deeper, more advanced insights and foresights

Klick Health today revealed that its teams have been using its InsightFull™ AI-powered engine to detect and follow data signals that lead to novel insights for its clients’ businesses. Using a human-in-the-loop (HITL) approach that pairs the scale and speed of AI with Klick’s data scientists, strategists, and consultants, InsightFull synthesizes information in a fraction of the time of traditional methods. It provides life sciences marketers visibility into patterns, trends, segmentations, and risk areas that would otherwise be missed or require complicated and lengthy statistical analysis.

InsightFull helps to transform millions of unstructured data points into human-validated, structured business intelligence that helps life sciences clients get the most comprehensive assessment of stakeholder sentiment, competitor positioning, changes in patient experience, or even how endpoints in clinical development are evolving.

Nestlé Health Science Senior Brand Manager Ashleigh Ricevuto said, “InsightFull has really helped us uncover key caregiver and patient sentiment, and brand comparison insights in the medical nutrition space tailored to our specific business questions. Those insights are shaping our brand strategy and allowing our team to make quicker, more confident decisions.”

InsightFull also stands apart for its comprehensive approach to healthcare intelligence. It draws from an unparalleled range of public, licensed, and client-owned data sources, including social media, market research, clinical trials, patents, scientific abstracts, proprietary datasets, and more, to deliver a truly holistic view of the landscape.

Klick’s Chief Strategy Officer Carl Turner said, “The challenge for healthcare marketers isn’t accessing data these days; it’s finding that needle in the massive haystack of clinical, regulatory, patient, and other unstructured data that will give them an idea about where a competitive advantage might lie for their business. InsightFull blends the scale and speed of AI with the nuanced judgement of our data scientists and analysts, and turns complexity into the powerful observations clients crave. This is just the beginning of how we’re helping our clients dig deeper.”

Expanding Klick’s AI Innovation Ecosystem

InsightFull joins Klick’s expanding portfolio of proprietary AI solutions designed specifically for life sciences. Together, these tools demonstrate Klick’s commitment to developing HITL AI systems that address real-world industry challenges. Klick’s AI suite includes:

• Klick Guardrail™, the AI-enhanced pharma marketing compliance tool that applies complex reasoning and a decision engine to ensure compliance, helping teams navigate regulatory frameworks more intelligently and efficiently;
• HCP AI Focus Group™, which generates thousands of simulated HCPs and their reactions to give healthcare marketers deep, validated insights faster and at a fraction of the cost of traditional market research;
• KCM+AI™, the first AI social media comment moderator for the life sciences industry; and
• LOVENet™, an AI framework that rapidly identifies new uses for existing drugs.

Clients can learn more about InsightFull and Klick’s Data Science practice by contacting Michael Chambers at mchambers@klick.com.

About Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as technology and analytics consulting among its specialized offerings. Klick’s client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative.

One of the most-awarded advertising agencies on the planet, Klick has been named Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network. The company recently made history by becoming the first health agency to ever be ranked an ‘Agency of the Year’ by both The One Show and New York Festivals Advertising Awards. Klick is also recognized as a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.

Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com.

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