A First for Both Companies, Collaboration Brings Scale of Non-Subscription Meal Kits to Walmart.com With Weekly Offering
Blue Apron (NYSE: APRN) is launching a new offering on Walmart.com. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu items to family favorite recipes. Blue Apron is the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers.
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Blue Apron is launching a new offering on Walmart.com. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu items to family favorite recipes. (Photo: Business Wire)
“Through our work with Walmart.com Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “We are offering Walmart.com’s customer base convenient and delicious meal options that feature a variety of unique and quality ingredients. This is just the beginning, and we look forward to expanding the offering throughout the year.”
Blue Apron is expanding its ecosystem to drive customer growth, including through third-party sales platforms that bring significant new audiences to Blue Apron. This category of distribution partners will allow consumers to buy Blue Apron boxes without a subscription, removing potential barriers for trial. The boxes will be directly fulfilled by Blue Apron, maintaining the efficiency and scale of the company’s direct-to-consumer model and strong supply chain. Blue Apron expects to continue to add more of these categories of offerings throughout the coming year.
“We are thrilled to work with Blue Apron to offer an assortment of meal kits to Walmart customers,” said Sheetal Patel, GM of Food Consumables, Health & Wellness, Walmart U.S. Marketplace. “At Walmart, finding ways to help our customers live a little better each day is at the heart of everything we do. These fantastic meal solutions will make it easier and faster for busy families and individuals to discover, plan, prepare and enjoy delicious and quality meals.”
Starting today, Blue Apron is offering four meal kits that serve up to 12, with plans to expand the options in the coming months. The meal kits currently feature a selection of curated recipes that include classic options like Cheese Crisp Burgers with Dijonnaise, Arugula & Balsamic Onions; family favorite recipes like Rosemary & Panko Chicken with Roasted Potatoes & Creamy Lemon Sauce; or a selection of Heat & Eat meals, Blue Apron’s prepared, single-serving options that are ready in 5 minutes or less.
In addition, Blue Apron will be participating in Walmart+ Weekend, an online savings event exclusively for Walmart+ members that stretches over three days. The fun begins on Walmart.com at 12 p.m. PT/3 p.m. ET on Thursday, June 2, with the deals ending at 4 p.m. PT/7 p.m. ET on Sunday, June 5. This is the best weekend to join Walmart+, as only members will have access to the deepest discounts on thousands of the hottest summer items. On top of the deals, customers who sign up in a Walmart store during Walmart+ Weekend and become a paid Walmart+ member will get a $20 promo code off their next online purchase. *
To see the full list of offerings, visit blueapron.com/walmart.
*Promotional terms apply – see the Walmart+ table in-store for more information.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.
Forward Looking Statements
This press release includes statements concerning Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "should," "expects," "plans," “forecasts,” "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these terms or other similar expressions. Blue Apron has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the company’s ability to continue to add more of the categories of offerings described in this press release throughout the coming year, including the timing and extent, to successfully support the acceleration and execution of its growth strategy (including the ability to successfully increase marketing and technology improvements on the company’s planned timeline), cost-effectively attract new customers and retain existing customers, including its ability to sustain any increase in demand resulting from both its growth strategy and the COVID-19 pandemic, and its ability to continue to expand its product offerings and distribution channels, and to continue to execute operational efficiency practices; changes in consumer behaviors, tastes and preferences that could lead to changes in demand, including as a result of, among other things, the impact of inflation and other macroeconomic factors, and to some extent, long-term impacts of COVID-19 on consumer in behavior and spending habits; the company’s ability to fulfill demand as a result of supply chain, logistics or labor shortages; its ability to comply with modified or new laws and regulations applying to its business or the impact that such compliance may have on its business; its ability to obtain and maintain intellectual property protection; and other risks more fully described in the company’s Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on February 25, 2022 and the company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2022 filed with the SEC on May 9, 2022 and in other filings that the company may make with the SEC in the future. The company assumes no obligation to update any forward-looking statements contained in this press release, whether as a result of any new information, future events or otherwise.