New sports broadcasting model achieves a 50% cost reduction per hour of live production and reduces carbon footprint by an impressive 70%
CENTURY CITY, CA / ACCESS Newswire / March 12, 2025 / Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced a groundbreaking milestone achieved by Swedish national broadcaster, Sveriges Television (SVT). Using Ateliere Live, SVT successfully executed its first fully software-defined live sports production during Rally Sweden 2025, the second leg of the prestigious FIA World Rally Championship (WRC) in Umeå. The WRC's premier winter event featured drivers navigating snow-covered stages, showcasing their skills in challenging conditions.
An IBC2024 Best of Show winner, Ateliere Live offers a proven workflow that reduces production costs by at least 50% and lowers environmental impact by at least 70%. Replacing traditional broadcast hardware with an agile system of software and commercial off-the-shelf (COTS) hardware, SVT's approach provided flexibility, efficiency, and unparalleled cost savings while delivering premium live coverage.
"An entire complex production was delivered using software-based tools and streaming media, marking a major milestone in our evolution toward software-defined workflows," said Christoffer Ainek, Technical Producer at SVT. "We are beyond the proof-of-concept phase and fully operational with flexible, software-based live production."
This milestone is part of SVT's vision to lead the industry in digital innovation. Through its ambitious Project Neo initiative, launched in 2020, SVT is transitioning from conventional broadcasting practices to a completely digital operation.
Key goals of Project Neo include reducing environmental impact by at least 50%, optimizing production processes, and cutting costs-all while reallocating resources to expand compelling content creation. Central to this transformation is Ateliere Live's advanced cloud-native platform that accelerates such transitions by removing the need for costly proprietary equipment.
Ateliere Live's real-time adaptability proved critical. When a rally stage was modified at the last minute, the integrated system allowed instantaneous updates to rundowns-ensuring uninterrupted, high-quality coverage regardless of changes on the ground. Powered by NVIDIA GPU processing and Ateliere Live's innovative remote proxy vision mixing technology, this software-defined approach simplifies both scalability and environmental responsibility.
"Ateliere Live exemplifies our commitment to transforming live production," said Dan Goman, CEO, Ateliere. "By enabling a fully software-defined workflow, we're eliminating the need for costly proprietary hardware and unlocking unprecedented flexibility for broadcasters to scale quickly and sustainably. SVT's achievement paves the way for a more efficient and eco-friendly future in live sports production."
Game Changing Live Sports Coverage
During Rally Sweden, SVT integrated studio and REMI production:
Localized Control: Local WRC compound acted as the ingest node for the multilateral world feed while SVT's UMEÅ facilities served as a hub for Swedish-language commentary and domestic coverage, equipped with PTZ cameras and commentary kits.
Seamless Mobility: Two roaming reporters captured real-time reactions using cellular-bonded backpacks, ensuring dynamic on-the-ground content.
Cutting-Edge Collaboration: The production team used a hybrid workflow with SVT's cloud-based NEO system in Stockholm, managing live feeds, vision and audio mixing, and graphics remotely.
A Cost-Efficient Model for the Future
By eliminating the reliance on expensive proprietary hardware-such as traditional video mixers and broadcast monitors-and replacing these with COTS, commercial GPUs and consumer-grade mixers and displays, SVT has drastically cut operational costs. This scalable solution paves the way for future productions, offering broadcasters a sustainable model that does not require substantial new investments.
Additionally, the integration of NeoCom, SVT's open-source talkback system, into Ateliere Live further streamlined communication between remote and studio production teams, improving both efficiency and production quality.
"After years of development, testing, and collaborative efforts, SVT is finally realizing the vision of true software-defined production-a vital step leading to the 2026 Olympics," said Dennis Buhr, Head of Production Development at SVT.
SVT's transition to software-defined workflows marks the broadcaster's most significant technological leap since its groundbreaking remote production at the 2012 London Olympics. Earlier this year, SVT officially launched its NEO platform during the Singapore Smash Table Tennis Tournament. The groundbreaking simplicity of this setup allowed a single journalist to oversee the localization of a live international production for a Swedish audience-including managing commentary-using only a laptop. The solution supports productions of any scale, with Rally Sweden 2025 the next step in this evolution as their first multi-operator complex production that was 100% software-defined.
To learn more about SVT's use of Ateliere Live on "Rally Sweden 2025," please read the case study available here: www.ateliere.com/blog/case-study-svt-software-defined-live-sports-production.
NAB 2025 attendees can see Ateliere Live in action at booth W1267.For more information, please visit Ateliere's website.
About Ateliere
Ateliere Creative Technologies is a leading cloud-native media technology company that empowers media companies and content creators to reach consumers on a global scale. Ateliere is part of the AWS Partner Network and AWS Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of SaaS solutions leverages GenAI and incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. Ateliere Connect™ delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere Live is a cloud-native live production and editing software platform that enables remote live production without the need for proprietary hardware. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft.
Find out more at www.ateliere.com, and follow us on X, Instagram, LinkedIn, and Facebook.
Media Contact
Alex Molina
Grithaus Agency
alex@grithaus.agency
+1 (617) 834-9600
SOURCE: Ateliere Creative Technologies
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